JamJar Investments
JamJar Investments LLP is a London-based venture capital firm founded in 2013, specializing in seed and early-stage investments primarily in the consumer services and products sectors, as well as technology and non-tech industries, including food and drink. The firm targets high-growth consumer brand businesses in Europe and typically invests between £0.15 million and £1 million in initial rounds, with the capacity for follow-on investments. JamJar is distinctively led by the founders of innocent drinks, who bring over 14 years of operational and commercial experience from building the brand to its acquisition by Coca-Cola. This background enables JamJar to understand the entrepreneurial journey, including its challenges and potential solutions, and fosters a collaborative investment approach, often preferring to work with teams rather than individuals.
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Past deals in Fish
Farmdrop
Venture Round in 2016
Farmdrop is a UK-based online retailer specialising in the delivery of locally sourced, organic groceries and ethical home essentials. Founded in 2012, the company operates a web store where customers can order a range of products, including fruits and vegetables, meat, fish, dairy, bakery items, and drinks. Farmdrop sources these products directly from a network of farmers, growers, fishers, and food makers, eliminating middlemen and ensuring fresher, more sustainable produce. This direct-to-consumer model also allows Farmdrop to pay producers a fairer price, supporting a more sustainable food system.
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