JamJar Investments
JamJar Investments LLP is a London-based venture capital firm founded in 2013, specializing in seed and early-stage investments primarily in the consumer services and products sectors, as well as technology and non-tech industries, including food and drink. The firm targets high-growth consumer brand businesses in Europe and typically invests between £0.15 million and £1 million in initial rounds, with the capacity for follow-on investments. JamJar is distinctively led by the founders of innocent drinks, who bring over 14 years of operational and commercial experience from building the brand to its acquisition by Coca-Cola. This background enables JamJar to understand the entrepreneurial journey, including its challenges and potential solutions, and fosters a collaborative investment approach, often preferring to work with teams rather than individuals.
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Past deals in Car Rental
Mifold
Series A in 2015
Mifold is a manufacturer of a compact and portable child car safety seat designed to enhance comfort and safety for children aged 4 to 12. The company's innovative booster seat is more than ten times smaller than traditional boosters, achieving safety by holding the seatbelt down rather than lifting the child up. This design allows for a secure fit while ensuring that the seatbelt is positioned correctly away from the child's stomach and neck. Constructed with aircraft-grade aluminum and durable plastic polymer, Mifold's product is engineered for easy use, making it an ideal solution for families looking to travel safely with their children.
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