JamJar Investments

JamJar Investments LLP is a London-based venture capital firm founded in 2013, specializing in seed and early-stage investments primarily in the consumer services and products sectors, as well as technology and non-tech industries, including food and drink. The firm targets high-growth consumer brand businesses in Europe and typically invests between £0.15 million and £1 million in initial rounds, with the capacity for follow-on investments. JamJar is distinctively led by the founders of innocent drinks, who bring over 14 years of operational and commercial experience from building the brand to its acquisition by Coca-Cola. This background enables JamJar to understand the entrepreneurial journey, including its challenges and potential solutions, and fosters a collaborative investment approach, often preferring to work with teams rather than individuals.

Adam Balon

Co-Founder and Partner

Veeraje Bhonsle

Investor

Emily Bullman

Investor

Sophie Luck

Investor

Kirsty Macdonald

Principal

Katie Marrache

Partner

Richard Reed

Co-Founder and Partner

Past deals in Beauty

Yepoda

Series B in 2025
Yepoda is an online retailer specializing in Korean cosmetics, aimed at making K-Beauty products accessible to international markets. The company focuses on creating skincare solutions that prioritize health and safety by formulating products free from silicones, parabens, formaldehyde, artificial colorants, PEGs, mineral oils, microplastics, and sulfates. This commitment to clean beauty allows customers to achieve healthy and beautiful skin without compromising on product integrity. For customer inquiries, Yepoda provides an online inquiry form and an email address on its website.

BIBBI Parfum

Seed Round in 2024
BIBBI Parfum is a perfume brand that combines the art of fragrance creation with the practice of meditation. The company specializes in crafting artisanal perfumes designed to embody elegance and sophistication. By focusing on quality and the sensory experience of scent, BIBBI Parfum aims to enhance the consumer's olfactory journey, providing products that resonate with a sense of mindfulness and luxury.

SURI (Sustainable Rituals)

Series A in 2024
A world-class clean that doesn’t cost our planet. SURI is the new, sustainable electric toothbrush. Delivering an effective clean with innovative plant-based materials.

Yepoda

Series A in 2023
Yepoda is an online retailer specializing in Korean cosmetics, aimed at making K-Beauty products accessible to international markets. The company focuses on creating skincare solutions that prioritize health and safety by formulating products free from silicones, parabens, formaldehyde, artificial colorants, PEGs, mineral oils, microplastics, and sulfates. This commitment to clean beauty allows customers to achieve healthy and beautiful skin without compromising on product integrity. For customer inquiries, Yepoda provides an online inquiry form and an email address on its website.

Townhouse

Venture Round in 2023
Townhouse is transforming the global nail care industry by providing a premium salon experience that aims to elevate industry standards. The company specializes in high-quality nail treatments and stylish nail art, catering to fashion-conscious individuals in the UK. With a focus on creating beautiful surroundings, Townhouse offers services delivered by expert nail artists, ensuring that clients receive reliable and elegant treatments suitable for any occasion. Through its innovative approach, Townhouse seeks to redefine the expectations of nail care and enhance the overall experience for its customers.

SURI (Sustainable Rituals)

Seed Round in 2022
A world-class clean that doesn’t cost our planet. SURI is the new, sustainable electric toothbrush. Delivering an effective clean with innovative plant-based materials.

Wild Cosmetics

Seed Round in 2022
The natural and single-use plastic free deodorant that works. Kind to your body and the planet.

Wild Cosmetics

Seed Round in 2020
The natural and single-use plastic free deodorant that works. Kind to your body and the planet.

Boldking

Series A in 2019
Boldking is a prominent European online razor brand headquartered in Amsterdam, Netherlands. The company specializes in manufacturing personal care products, including innovative shaving razors featuring flexible blades, shaving creams, gels, lotions, face washes, and travel caps. Boldking aims to alleviate common frustrations associated with shaving while enhancing the overall experience for users. Their products are designed with a focus on sustainability and natural ingredients, reflecting a commitment to responsible grooming. Boldking's unique value proposition includes convenient home delivery and competitive pricing, which has garnered a loyal customer base across eight countries in Europe, serving hundreds of thousands of satisfied clients.

Boldking

Venture Round in 2016
Boldking is a prominent European online razor brand headquartered in Amsterdam, Netherlands. The company specializes in manufacturing personal care products, including innovative shaving razors featuring flexible blades, shaving creams, gels, lotions, face washes, and travel caps. Boldking aims to alleviate common frustrations associated with shaving while enhancing the overall experience for users. Their products are designed with a focus on sustainability and natural ingredients, reflecting a commitment to responsible grooming. Boldking's unique value proposition includes convenient home delivery and competitive pricing, which has garnered a loyal customer base across eight countries in Europe, serving hundreds of thousands of satisfied clients.
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