J12 Ventures

Dema is a data insights platform for the e-commerce sector that provides predictive analytics to reveal actionable insights and support decisions across marketing, customer behavior, inventory, orders, and website performance. The platform cleans and structures data, automates analysis, and evaluates marketing effectiveness in real time using return on ad spend, enabling alignment between marketing and buying functions. By turning complex data into actionable predictions, Dema helps businesses optimize operations, improve profitability, and maintain a competitive edge in a fast-changing market. It was founded in 2022 by Marcus Tagesson, Henrik Hoffman, and David Feldell.

Founded in 2019 by Peter Beckman and Sameh El-Ansary, Treyd is a Stockholm-based B2B fintech company that offers a buy-now-pay-later solution for consumer goods companies. This solution enables businesses to grow while delaying supplier payments until goods are received and approved.

Airmee is a technology-powered logistics company that provides last-mile delivery services for e-commerce, including same-day and express courier options. Its platform enables real-time route scheduling, delivery tracking, and timing monitoring, and uses machine learning and AI to optimize routing and courier selection, reducing supply-chain friction. The company emphasizes fast, convenient, and environmentally sustainable e-commerce deliveries and is based in Stockholm, Sweden.

Dema is a data insights platform for the e-commerce sector that provides predictive analytics to reveal actionable insights and support decisions across marketing, customer behavior, inventory, orders, and website performance. The platform cleans and structures data, automates analysis, and evaluates marketing effectiveness in real time using return on ad spend, enabling alignment between marketing and buying functions. By turning complex data into actionable predictions, Dema helps businesses optimize operations, improve profitability, and maintain a competitive edge in a fast-changing market. It was founded in 2022 by Marcus Tagesson, Henrik Hoffman, and David Feldell.

Validio AB is a technology company based in Stockholm, Sweden, founded in 2017. It specializes in developing a cloud-based platform designed for enterprise customers to ensure data quality through real-time validation, monitoring, and cleaning of both big data streams and batches. Validio's platform enables organizations to proactively identify and address data quality issues, allowing data teams to eliminate bad data effectively. By monitoring and filtering data as it moves through various stages, Validio supports modern, data-driven organizations in making informed decisions and enhancing product development.

Founded in 2019 by Peter Beckman and Sameh El-Ansary, Treyd is a Stockholm-based B2B fintech company that offers a buy-now-pay-later solution for consumer goods companies. This solution enables businesses to grow while delaying supplier payments until goods are received and approved.

Founded in Stockholm, Sweden in 2017, Health Integrator operates a digital platform facilitating access to various health services. It focuses on areas such as diet, physical activity, sleep habits, stress management, and substance use, offering health screenings, personal coaching, and a marketplace for related services.

Founded in 2019 by Peter Beckman and Sameh El-Ansary, Treyd is a Stockholm-based B2B fintech company that offers a buy-now-pay-later solution for consumer goods companies. This solution enables businesses to grow while delaying supplier payments until goods are received and approved.

Validio AB is a technology company based in Stockholm, Sweden, founded in 2017. It specializes in developing a cloud-based platform designed for enterprise customers to ensure data quality through real-time validation, monitoring, and cleaning of both big data streams and batches. Validio's platform enables organizations to proactively identify and address data quality issues, allowing data teams to eliminate bad data effectively. By monitoring and filtering data as it moves through various stages, Validio supports modern, data-driven organizations in making informed decisions and enhancing product development.

Northfork AB, founded in 2014 and headquartered in Stockholm, Sweden with additional operations in San Francisco, California, and Norfolk, United Kingdom, specializes in developing Software-as-a-Service (SaaS) solutions tailored for the food industry. Their primary focus is on enabling grocery sales through recipe and meal solutions. Northfork's technology integrates seamlessly into partner sites via widgets or APIs to offer a unified shopping experience by recipe. This approach addresses the inconvenience of traditional online grocery shopping, where consumers typically purchase multiple individual items. By providing personalized recipe recommendations and streamlining the addition of ingredients to a shopping cart, Northfork aims to enhance convenience and efficiency for both consumers and retailers.

Airmee is a technology-powered logistics company that provides last-mile delivery services for e-commerce, including same-day and express courier options. Its platform enables real-time route scheduling, delivery tracking, and timing monitoring, and uses machine learning and AI to optimize routing and courier selection, reducing supply-chain friction. The company emphasizes fast, convenient, and environmentally sustainable e-commerce deliveries and is based in Stockholm, Sweden.

Typelane AB, founded in 2016 and based in Stockholm, Sweden, develops tools to enhance employee experiences throughout their journey within a company, from onboarding to offboarding. The company offers products such as Journeys for managing onboarding and offboarding processes, and Conversations for facilitating communication with employees through chat interfaces. Typelane's services include onboarding surveys, employee profiles, company branding, offboarding support, and notifications at each step of the process. By focusing on smart workflows, intuitive design, and personalization, Typelane transforms traditionally manual and complex processes into easy and engaging experiences for both employers and employees.