Innovate UK

MediaCity Immersive Technologies is a unique setting with the highest amount of creative, media, mix technology enterprises outside of London.

BeamXR is a gaming business that develops a game-changing streaming software development kit that allows extended reality (XR) games to be live-streamed via popular streaming services.

Sum Vivas digital humans provide businesses with a novel and inventive method to build immersive and engaging experiences for their customers. It creates interactive, AI-powered artificial individuals, surroundings, apparel, and 3D digital assets for usage in both the physical and digital worlds.

Anagram is a creative studio creating thought-provoking interactive storytelling & immersive experience design through VR, AR and XR tools.

Cineon Immersive Training, based in Exeter, England, specializes in providing a variety of training services, including virtual, behavioral, and immersive training. The company offers eye tracking services that assess a person's attention and concentration, which can indicate their mental, emotional, and cognitive health. In addition to eye tracking, Cineon delivers instructor-led training, e-learning, and virtual reality training solutions tailored for high-risk environments. Their comprehensive approach aims to enhance users' skills and improve overall performance through innovative training methodologies.

Cogitat specializes in artificial intelligence technology that interprets brain waves and converts them into digital commands. The company has developed a machine learning-driven electroencephalogram decoding software that allows for seamless brain-computer interaction. This technology is designed to be device and subject agnostic, enabling users to navigate and interact with digital environments using only their thoughts. By utilizing real-life EEG data and integrating virtual reality technology, Cogitat's brainwave decoder eliminates the need for lengthy calibration sessions, enhancing the user experience and making brain-computer interfaces more accessible.

Neurovirt is a company focused on enhancing movement rehabilitation through the use of immersive virtual reality and artificial intelligence. It develops AI-driven games that facilitate both gamification and quantification of rehabilitation exercises, making high-intensity therapy accessible in clinical settings and at home. These innovative games incentivize patients to engage in their rehabilitation process, aiming to improve health outcomes significantly. By utilizing sensor technology, Neurovirt enables healthcare professionals to monitor patient progress accurately, whether remotely or onsite, while also offering insights into recovery predictions.

Bronze Software Labs is a mobile application development firm. Their services include research and development, mobile working, IoT, augmented and virtual reality, military, government, retail, charity, heritage, and education.

Neurovirt is a company focused on enhancing movement rehabilitation through the use of immersive virtual reality and artificial intelligence. It develops AI-driven games that facilitate both gamification and quantification of rehabilitation exercises, making high-intensity therapy accessible in clinical settings and at home. These innovative games incentivize patients to engage in their rehabilitation process, aiming to improve health outcomes significantly. By utilizing sensor technology, Neurovirt enables healthcare professionals to monitor patient progress accurately, whether remotely or onsite, while also offering insights into recovery predictions.

The Round is a software as a service (SaaS) company that specializes in real-time animation streaming for virtual applications. It has developed an end-to-end media platform aimed at creating and distributing live digital performances. By leveraging proprietary transit protocols and advanced virtual reality technology, The Round transforms environments into immersive, holographic venues. This innovation allows users to experience live entertainment in augmented reality, effectively bringing theatrical performances to life and enhancing the way audiences engage with digital content.

Neurovirt is a company focused on enhancing movement rehabilitation through the use of immersive virtual reality and artificial intelligence. It develops AI-driven games that facilitate both gamification and quantification of rehabilitation exercises, making high-intensity therapy accessible in clinical settings and at home. These innovative games incentivize patients to engage in their rehabilitation process, aiming to improve health outcomes significantly. By utilizing sensor technology, Neurovirt enables healthcare professionals to monitor patient progress accurately, whether remotely or onsite, while also offering insights into recovery predictions.

VividQ Limited is a software company specializing in the development of a framework that enables the generation, compression, and transmission of 3D holographic images and video. The company offers several key products, including VividQ Capture, which standardizes 3D data for holographic display, and VividQ Squeeze, a compression solution for point cloud data storage. Additionally, VividQ Core facilitates multi-user interactions with holograms, while VividQ View allows developers to integrate various spatial light modulators into their systems. The company's technology is utilized across various sectors, including consumer electronics, augmented and virtual reality, automotive displays, and immersive simulations. Founded in 2015 and based in Cambridge, United Kingdom, VividQ collaborates with leading original equipment manufacturers to integrate its advanced software and hardware solutions into next-generation consumer devices, aiming to create a seamless blend of real and virtual experiences.

FitXR is an immersive fitness platform that utilizes augmented reality (AR) and virtual reality (VR) technologies to enhance workout experiences. The company focuses on making fitness enjoyable and accessible by offering a virtual fitness studio that replicates the energy of group classes in a home environment. FitXR's applications provide users with total body workouts designed by fitness experts, emphasizing fun and social interaction. The platform aims to engage users through enjoyable and effective fitness experiences, fostering a community centered around movement and wellness.

Marion Surgical Inc. is a company that develops and manufactures virtual reality (VR) surgical simulators aimed at enhancing surgical training. Founded in 2016 and based in Niagara Falls, Canada, with an additional office in Salford, United Kingdom, the company offers products such as the K181 PCNL and Kidney Access Array, designed for training in percutaneous access procedures, and the PTE Simulator, which focuses on pulmonary thrombo-endarterectomy surgery. These simulators create a realistic and safe training environment where surgeons can learn, practice, and collaborate on procedures, thus addressing the need for innovative and customizable training solutions. Marion Surgical's platform is also connected to big data, allowing for a dynamic training experience tailored to various procedures and patient specifics.

Bodyswaps is a London-based platform established in 2019 that specializes in immersive training for organizations seeking to enhance their workforce skills. By integrating virtual reality, artificial intelligence, and behavioral science, Bodyswaps offers a solution that allows users to engage in realistic workplace scenarios, enabling the practice of essential soft skills through roleplay with virtual characters. The platform delivers personalized training experiences and automated recommendations, making it suitable for both corporate and educational institutions. With off-the-shelf training modules, Bodyswaps aims to facilitate effective and scalable soft skills development, ultimately driving performance improvement across various sectors.

Bodyswaps is a London-based platform established in 2019 that specializes in immersive training for organizations seeking to enhance their workforce skills. By integrating virtual reality, artificial intelligence, and behavioral science, Bodyswaps offers a solution that allows users to engage in realistic workplace scenarios, enabling the practice of essential soft skills through roleplay with virtual characters. The platform delivers personalized training experiences and automated recommendations, making it suitable for both corporate and educational institutions. With off-the-shelf training modules, Bodyswaps aims to facilitate effective and scalable soft skills development, ultimately driving performance improvement across various sectors.

Gravity Sketch is a London-based company founded in 2014 that specializes in developing virtual reality and 3D design software. Its intuitive multi-platform tools are designed to enhance the efficiency and effectiveness of creating three-dimensional products across various industries, including transportation, industrial design, apparel, and footwear. The platform facilitates the entire design process, allowing users to trace their ideas from initial conception to finalization in an engaging and straightforward manner. By streamlining workflows and fostering collaboration among cross-functional teams, Gravity Sketch aims to reduce friction in traditional design practices, ultimately enabling faster and more cost-effective creative processes.

At Sentireal, we create software and media platforms that turn mobile devices and headsets into smart assistants. These assistants deliver training and guidance using augmented reality (AR) and virtual reality (VR) technologies, blended with artificial intelligence (AI). This combination provides "personal immersive learning" - personalised immersive content and continuous background assessment of learning progress. Our software and media solutions, powered by our immersonal™ platform, provide enhanced learning outcomes by presentation of content using augmented reality and virtual reality technologies. This media content is created based on the learners current activities and real-world situation, and allows for personalised delivery of content, based on individual training needs. Using artificial intelligence, our software platform offers the opportunity for assessment and feedback on individual learners.

Whispering Gibbon develops video games technology focused on bringing virtual content into the real world. The company was founded by Joe Stevens and is based in New Castle, England.