Innovate UK

Founded in 2007, Innovate UK is a non-profit organization based in Swindon, UK. It supports businesses across various economic sectors by offering funding services to promote science and technology innovations.

Mike Biddle

Programme Director of Industrial Strategy Challenge Fund

Will Drury

Executive Director, Digital and Technologies

Paul Gadd

Deputy Director

Dr. Tom Jenkins

Deputy Director

Scott James O'Brien

Director, Innovation Finance

Nigel Walker

Deputy Director, Lending and Investor Partnerships

Past deals in Digital Media

MediaCity Immersive Technologies Innovation Hub

Grant in 2025
MediaCity Immersive Technologies is a unique setting with the highest amount of creative, media, mix technology enterprises outside of London.

Holly Health

Grant in 2023
Holly Health is a digital platform that translates health intentions into daily actions to support mental and physical wellbeing. The service delivers personalized habit coaching, chronic-condition support, and mental health resources through an AI-powered system designed to emulate a human health coach. It has been recognized by ORCHA as a top health app for weight management, stress reduction, wellness, and sleep. Since its international launch in summer 2021, Holly Health has pursued broad adoption and partnerships with primary care practices in the UK, numbering over 100 to date, with a mission to reach millions of users. The platform operates directly with individuals and through integration into primary care settings to help users sustain healthier behaviours and improve overall wellbeing.

Holly Health

Seed Round in 2023
Holly Health is a digital platform that translates health intentions into daily actions to support mental and physical wellbeing. The service delivers personalized habit coaching, chronic-condition support, and mental health resources through an AI-powered system designed to emulate a human health coach. It has been recognized by ORCHA as a top health app for weight management, stress reduction, wellness, and sleep. Since its international launch in summer 2021, Holly Health has pursued broad adoption and partnerships with primary care practices in the UK, numbering over 100 to date, with a mission to reach millions of users. The platform operates directly with individuals and through integration into primary care settings to help users sustain healthier behaviours and improve overall wellbeing.

Sum Vivas

Grant in 2023
Sum Vivas is a company that specializes in the development of AI-powered digital humans, offering businesses an innovative approach to enhance customer engagement through immersive experiences. The company creates interactive and highly realistic digital representations of individuals, along with virtual environments, apparel, and 3D digital assets, which can be utilized in both physical and digital settings. By leveraging its platform, organizations can produce digital doubles, facilitating improved customer service and potentially increasing sales. Sum Vivas aims to transform the user experience by blending technology with creativity, providing solutions that meet the evolving needs of businesses and their customers.

Damibu

Grant in 2023
Damibu Ltd is a technology company specialising in innovative digital solutions, particularly for healthcare and public sector organisations. They focus on creating platforms that simplify content management and distribution, enhancing communication efficiency. Notably, their product Damibu Feeds aids NHS groups in the UK by automating content sharing among GP surgeries, saving time and resources. Their approach emphasises user-friendly designs and interoperability, ensuring seamless integration with existing systems. Damibu's commitment to improving digital health communication is evident in their solutions, which aim to streamline processes, ensure content accuracy, and enhance patient engagement through reliable and accessible information dissemination.

Digit Music

Grant in 2023
Digit Music, established to foster diversity and inclusion in the music industry, manufactures innovative musical instruments and controllers. Their products aim to make music creation accessible and enjoyable, with features like intuitive controls, integrated music theory, and plug-and-play functionality. This enables DJs, beat makers, and aspiring musicians to enhance their skills and express their creativity. The company's work is supported by the Innovate UK Inclusive Innovation Award.

Green Bean Studios

Grant in 2023
Green Bean Studios develops retail, music, TV, film, and immersive events/attractions to inspire children to learn, discover, nurture, and appreciate the world's natural resources.

Kids Speech Labs

Grant in 2023
Kids Speech Labs is a digital health company developing AI-driven solutions to manage and improve speech and language therapy services.

Birmingham Open Media

Grant in 2023
BOM is a creative technology organization that creates socially relevant immersive experiences and digital skills training.

i2 media research

Grant in 2023
i2 media research limited is a small interdisciplinary team of experts in how humans and technology can work together – for the benefit of consumers and business. We're the expert consumer insight and user experience research and strategy consultancy based at Goldsmiths University of London, delivering rigorous research and innovation to business. Founded in 2002 as a spin off from Psychology at Goldsmiths, University of London, we are now in our 16th successful year of business. Fully self-funded through commissioned projects and through collaborative research and development projects, i2 media has successfully completed more than 200 commissions, focused on both sides of (and across) the digital divide: from late adopters, to people with very specific access and usability needs, to the earliest adopters of the latest technology and service innovations.

Squidsoup

Grant in 2023
Squidsoup is a collective of artists, academics, and designers who create digital and interactive media experiences.

Tycho Medlink

Grant in 2023
Tycho Medlink is to help people achieve new levels of rehabilitation through digital therapy.

PixelMill

Grant in 2023
PixelMill is a creative technology & visualisation studio, based in the heart of Manchester.

eMoodie

Grant in 2022
eMoodie is a technology company that has developed an app designed for ecological momentary assessment research, focusing on mental health, emotions, and socialization patterns in children and adolescents. The app, designed as a research tool, examines symptoms, feelings, and health aspects, including sleep, in older kids, teenagers, and adults. It also enables parents to monitor and mitigate the digital mental impact on their children.

Panivox

Grant in 2022
Panivox is an editor, player and publishing platform for interactive titles. It provides an entertainment platform designed for user-generated content creators to unlock commercial opportunities. The platform lets clients create, share and publish device-agnostic interactive media using a visual no-code system, reducing development costs to roughly one-tenth of traditional methods while enabling rapid adoption.

The Round

Grant in 2021
The Round is a software as a service (SaaS) company that specializes in real-time animation streaming for virtual applications. It has developed an end-to-end media platform that focuses on creating and distributing live digital performances. By leveraging virtual reality and real-time technology, The Round transforms immediate surroundings into immersive, holographic venues, making it possible for users to experience live entertainment in augmented reality. This innovative approach aims to enhance the way audiences engage with theatrical performances, bringing a new dimension to live entertainment.

Glimpse Protocol

Grant in 2020
Founded in 2019, Glimpse Protocol is a London-based company offering ethical advertising services. It provides a software development kit (SDK) for app creators to monetize their platforms while preserving user privacy. The platform uses patent-pending technology to protect personal data and ensure compliance, enabling responsible digital advertising in a cookieless world.

Echobox

Grant in 2020
Echobox Ltd is a content automation platform based in London, with additional offices in New York and Hong Kong. Founded in 2012, the company specializes in providing internet publishing services that enable businesses and institutions to automate and optimize their content distribution across social media and newsletters. Echobox's platform employs advanced AI technology to identify viral content and offers recommendations on the optimal timing for sharing articles, thereby enhancing visibility and engagement for clients. Its suite of products includes features for automation, A/B testing, analytics, and an API, all designed to streamline the online publishing process and help clients save time while boosting their sales.

WOWSOME app

Grant in 2020
The Augmented Reality app WOWSOME taps the print medium into the possibility of setting things into motion in print by integrating it with digital content. Its Motion Print function allows print content to come alive with Video, 3D, Animations, Call-to-Action, Deals and much more.

Barr Media

Grant in 2020
Barr Media is a creative technology agency. They help businesses resonate with their audience across all digital channels. They use digital technology and marketing strategies to enhance their business's ability to attract new customers and communicate. They design, develop, and deliver products, platforms, and campaigns.

SMASH

Grant in 2020
SMASH is a digital platform that offers a comprehensive suite of tools for content creators to develop and enhance their pitch presentations. Its features include a Pitch Builder for creating presentations, a Pitch Protector to safeguard intellectual property, and a Sales Estimator to help users formulate realistic budgets. Additionally, the platform includes a Talent Discoverer to connect creators with industry professionals and Smart Contracts to streamline agreements. By facilitating the sharing, tracking, and editing of presentations, SMASH enables creators to adapt their projects as they progress and effectively engage with decision-makers in the film industry.

SMASH

Grant in 2020
SMASH is a digital platform that offers a comprehensive suite of tools for content creators to develop and enhance their pitch presentations. Its features include a Pitch Builder for creating presentations, a Pitch Protector to safeguard intellectual property, and a Sales Estimator to help users formulate realistic budgets. Additionally, the platform includes a Talent Discoverer to connect creators with industry professionals and Smart Contracts to streamline agreements. By facilitating the sharing, tracking, and editing of presentations, SMASH enables creators to adapt their projects as they progress and effectively engage with decision-makers in the film industry.

Ampersand Health

Grant in 2020
Ampersand Health is focused on developing digital therapeutics for individuals with long-term inflammatory conditions. Based in London and incorporated in 2014, the company offers a comprehensive digital platform that includes the Ampersand Healthsuite, a management tool designed for patients, and Healthsuite for Clinicians, which supports clinician-led, patient-centered self-management. The platform utilizes behavioral science to deliver personalized therapy, featuring expert-led courses, self-management tracking, and clinical messaging. Ampersand Health aims to enhance patients' mental health and quality of life while also providing significant cost savings for healthcare providers by reducing overall healthcare utilization.

LAB

Grant in 2020
LAB is a digital agency based in the United Kingdom that provides a comprehensive range of digital services. The company specializes in website design and development, electronic commerce, and search engine optimization. Additionally, LAB incorporates neuromarketing techniques to enhance its offerings, allowing clients to effectively engage with their target audiences. By combining these services, LAB aims to help businesses improve their online presence and drive growth in a competitive digital landscape.

Ampersand Health

Grant in 2019
Ampersand Health is focused on developing digital therapeutics for individuals with long-term inflammatory conditions. Based in London and incorporated in 2014, the company offers a comprehensive digital platform that includes the Ampersand Healthsuite, a management tool designed for patients, and Healthsuite for Clinicians, which supports clinician-led, patient-centered self-management. The platform utilizes behavioral science to deliver personalized therapy, featuring expert-led courses, self-management tracking, and clinical messaging. Ampersand Health aims to enhance patients' mental health and quality of life while also providing significant cost savings for healthcare providers by reducing overall healthcare utilization.

Storm ID

Grant in 2018
Storm ID is an award-winning digital consultancy that partners with ambitious, forward thinking clients, helping them transform processes and experiences as well as re-imagine legacy business models. The team at Storm ID are passionate about rethinking the future, combining their expertise in transformation consultancy with fast, agile delivery to create great user experiences that make a measurable difference.

Corporation Pop

Grant in 2018
Corporation Pop designs original and engaging interactive tools that help their clients communicate with their audience. Founded in 2007, the company is headquartered in Manchester, Manchester, United Kingdom.

MyWay Digital Health

Grant in 2017
MyWay Digital Health is a global digital platform empowering individuals with long-term conditions, particularly diabetes, to self-manage their health. It offers personalized advice, educational resources, and access to health records via its user-friendly interface. Clinicians benefit from population analytics tools for improved decision support.

Miotify

Grant in 2017
Miotify Ltd. is a company that specializes in developing software and online toolkits aimed at enhancing the quality of digital health applications. Founded in 2015 and based in Windsor, United Kingdom, Miotify's system is designed to empower both developers and non-IT personnel to create applications within a structured framework, ensuring quality is integrated from the outset. The software facilitates the auto-generation of evidence for regulatory submissions while transforming data from devices and sensors for remote patient monitoring in clinical trials. Additionally, Miotify's solutions provide medical practitioners and researchers with tools for iterations tracking, lifecycle management, and the analysis of clinical data. This enables healthcare professionals to make informed clinical decisions and gather insights that significantly improve patient care.

Soluis

Grant in 2017
Soluis Group is a UK-based creative studio that specializes in digital visualization and animation. The company provides a range of services, including graphic design, CGI visualization, and design visualization, catering to diverse client needs. With a focus on innovative and high-quality outputs, Soluis aims to enhance the way businesses communicate their ideas and concepts through visual storytelling and advanced software development.

Divido

Grant in 2016
Divido is a global white-label consumer lending platform that enables financial institutions and multinational retailers to offer finance options at the point-of-purchase. Its omnichannel platform, available online, in-store, and via mobile across multiple countries through one integration, helps partners improve customer experience and increase conversion rates.

Blooskai

Pre Seed Round in 2015
Blooskai products intend to deepen video interactivity for the audience, increase product monetization among video and audio content, and enable alternative advertising models to increase consumer market traction. Founded in 2017

Filisia

Seed Round in 2015
Filisia Interfaces Ltd. specializes in developing multimedia and multisensory devices aimed at enhancing training and rehabilitation for individuals with special education and rehabilitation needs. Founded in 2014 and based in London, the company offers Monoma, a training system designed for people with learning and physical disabilities. Filisia’s solutions leverage creative technology, integrating music and games to engage users in physical, cognitive, and communication skill development. The company's software features gamified rehabilitation exercises tailored to various conditions, with multiple difficulty levels to assess and improve user capabilities. Additionally, it provides valuable data analytics to track progress in physical and cognitive skills, addressing the challenges of traditional rehabilitation methods, which can be costly and monotonous. By focusing on innovative, engaging training solutions, Filisia aims to optimize therapy outcomes and reduce care costs for the estimated 150 million individuals worldwide with special education and rehabilitation needs.

Firefly Experience (Firef.ly)

Grant in 2015
Firef.ly is a mobile application designed to enhance the travel experience by seamlessly integrating trip planning, journaling, and travel guides into a cohesive digital story. The app serves as a local guide, enabling users to document and revisit their journeys, ensuring that important moments are preserved. Firef.ly addresses a notable gap in the travel market by focusing on the entire lifecycle of travel, aiming to create a comprehensive ecosystem that reduces the fragmentation commonly found in the industry. The founding team comprises experienced professionals from notable digital agencies and travel technology backgrounds, including veterans from Lonely Planet.

Kendraio

Grant in 2014
Kendraio is an international media, technology, academic and industry alliance backed by international governments. The mission is to foster an open distributed marketplace for digital media (including films, music, images, games and text).

Adeus

Adeus specializes in secure digital Will creation and legacy planning solutions. Utilizing AI-powered technology and distributed ledger systems, Adeus enables users to efficiently manage and store critical documents such as wills and powers of attorney. The platform also guides users through accessing digital assets stored on cloud platforms and social media applications, ensuring a seamless process for managing one's affairs post-decease.
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