Innovate UK

Founded in 2007, Innovate UK is a non-profit organization based in Swindon, UK. It supports businesses across various economic sectors by offering funding services to promote science and technology innovations.

Mike Biddle

Programme Director of Industrial Strategy Challenge Fund

Will Drury

Executive Director, Digital and Technologies

Paul Gadd

Deputy Director

Dr. Tom Jenkins

Deputy Director

Scott James O'Brien

Director, Innovation Finance

Nigel Walker

Deputy Director, Lending and Investor Partnerships

Past deals in Augmented Reality

MediaCity Immersive Technologies Innovation Hub

Grant in 2025
MediaCity Immersive Technologies is a unique setting with the highest amount of creative, media, mix technology enterprises outside of London.

BeamXR

Grant in 2024
BeamXR is a gaming technology company that specializes in developing a software development kit (SDK) for extended reality (XR) games. This SDK enables live streaming of XR games via popular streaming services, enhancing the gaming experience for both players and viewers. The platform offers features such as live-streaming cameras, social tools for virtual reality games, real-time streaming with minimal latency, and two-way voice and video chat, providing developers and creators with control and customization options for video capture.

Sum Vivas

Grant in 2023
Sum Vivas is a company that specializes in the development of AI-powered digital humans, offering businesses an innovative approach to enhance customer engagement through immersive experiences. The company creates interactive and highly realistic digital representations of individuals, along with virtual environments, apparel, and 3D digital assets, which can be utilized in both physical and digital settings. By leveraging its platform, organizations can produce digital doubles, facilitating improved customer service and potentially increasing sales. Sum Vivas aims to transform the user experience by blending technology with creativity, providing solutions that meet the evolving needs of businesses and their customers.

Anagram

Grant in 2023
Anagram is a creative studio creating thought-provoking interactive storytelling & immersive experience design through VR, AR and XR tools.

SyncVR Medical

Grant in 2023
SyncVR Medical is an extended reality platform that uses virtual and augmented reality technologies to enhance healthcare. It provides a broad range of XR applications and access to third-party healthcare apps, enabling hospitals, patients, and medical professionals to improve treatment experiences and expand access to innovative digital care. The platform serves European and UK healthcare institutions, supporting numerous facilities and a growing network of developers that supply XR medical apps through its ecosystem.

SCENEGRAPH STUDIOS

Grant in 2023
Scenegraph Studios helps companies with their Immersive strategies to engage clients, drive sales, and increase brand awareness.

Animorph

Grant in 2023
Animorph is a technology company that develops next-generation software for creating immersive media applications using extended reality (XR). It specializes in leveraging immersive technology to enhance human potential in a socially responsible manner. The company's platform uses Automatic Speech Recognition (ASR) and Neural Machine Translation (NMT) to improve user interaction in XR, with applications in mental and physical health, education, and knowledge retention.

Brainspark Games

Grant in 2023
Brainspark Games is an educational technology company that develops mobile games. Their focus is on creating free, culturally inclusive, and AI-powered augmented reality games that align with the UK's national curriculum. The company's platform combines technology and gamification to make learning fun and engaging for children, ensuring accurate and culturally nuanced content. Brainspark Games aims to create an "eduverse" of educational mobile games, promoting inclusive and equitable learning.

Brainspark Games

Grant in 2023
Brainspark Games is an educational technology company that develops mobile games. Their focus is on creating free, culturally inclusive, and AI-powered augmented reality games that align with the UK's national curriculum. The company's platform combines technology and gamification to make learning fun and engaging for children, ensuring accurate and culturally nuanced content. Brainspark Games aims to create an "eduverse" of educational mobile games, promoting inclusive and equitable learning.

Brainspark Games

Grant in 2022
Brainspark Games is an educational technology company that develops mobile games. Their focus is on creating free, culturally inclusive, and AI-powered augmented reality games that align with the UK's national curriculum. The company's platform combines technology and gamification to make learning fun and engaging for children, ensuring accurate and culturally nuanced content. Brainspark Games aims to create an "eduverse" of educational mobile games, promoting inclusive and equitable learning.

Drill Surgeries

Pre Seed Round in 2022
Drill Surgeries is a company dedicated to enhancing the outcomes of trauma and orthopedic surgeries through its innovative AI-powered navigation system. This technology aims to significantly reduce the failure rate of surgeries from 36% to less than 4% by providing real-time guidance during osteosynthesis procedures. By employing proprietary AI algorithms and mixed reality technologies, Drill Surgeries facilitates a remarkable 83% reduction in operating room time. Additionally, the company’s solutions eliminate the need for unnecessary X-rays, leading to substantial cost savings of approximately $2,000 per operation for hospitals. Through these advancements, Drill Surgeries empowers doctors to perform complex procedures more efficiently and effectively, ultimately improving patient care and operational efficiency in healthcare settings.

Visualax

Pre Seed Round in 2022
In a world where video content is king, …its kingdom has remained largely two-dimensional. But, What if we could add a new dimension? Have a multiple viewing angle experience… just like a hologram.

Bronze Software Labs

Grant in 2022
Bronze Software Labs is a mobile application development firm. Their services include research and development, mobile working, IoT, augmented and virtual reality, military, government, retail, charity, heritage, and education.

Brainspark Games

Grant in 2022
Brainspark Games is an educational technology company that develops mobile games. Their focus is on creating free, culturally inclusive, and AI-powered augmented reality games that align with the UK's national curriculum. The company's platform combines technology and gamification to make learning fun and engaging for children, ensuring accurate and culturally nuanced content. Brainspark Games aims to create an "eduverse" of educational mobile games, promoting inclusive and equitable learning.

Brainspark Games

Grant in 2022
Brainspark Games is an educational technology company that develops mobile games. Their focus is on creating free, culturally inclusive, and AI-powered augmented reality games that align with the UK's national curriculum. The company's platform combines technology and gamification to make learning fun and engaging for children, ensuring accurate and culturally nuanced content. Brainspark Games aims to create an "eduverse" of educational mobile games, promoting inclusive and equitable learning.

Altuity Solutions

Grant in 2021
Altuity Solutions, founded by Steve Voller in 2014, specializes in developing facilities and asset management software aimed at enhancing the management of buildings, workplaces, and assets. With over 25 years of industry experience, Voller emphasizes the importance of intuitive software that simplifies data access and insight generation. The company's offerings include compliance, asset, and maintenance management solutions tailored for the built environment, as well as a specialized underground asset management system that tracks the location of buried services and underground assets. By utilizing innovative technologies such as maps, floor plans, 360° photospheres, and augmented reality, Altuity Solutions enables clients—ranging from estates and facilities managers to asset owners—to manage data more effectively, ultimately fostering environments conducive to living, learning, working, and socializing.

The Round

Grant in 2021
The Round is a software as a service (SaaS) company that specializes in real-time animation streaming for virtual applications. It has developed an end-to-end media platform that focuses on creating and distributing live digital performances. By leveraging virtual reality and real-time technology, The Round transforms immediate surroundings into immersive, holographic venues, making it possible for users to experience live entertainment in augmented reality. This innovative approach aims to enhance the way audiences engage with theatrical performances, bringing a new dimension to live entertainment.

M-XR

Grant in 2020
M-XR specializes in developing advanced 3D production technology. This enables brands, studios, and creators to accurately digitize real-world objects automatically, allowing them to explore the infinite world of 3D with high-quality models.

WOWSOME app

Grant in 2020
The Augmented Reality app WOWSOME taps the print medium into the possibility of setting things into motion in print by integrating it with digital content. Its Motion Print function allows print content to come alive with Video, 3D, Animations, Call-to-Action, Deals and much more.

VividQ

Grant in 2020
VividQ Limited is a technology company based in Cambridge, United Kingdom, specializing in the development of software frameworks for generating, compressing, and transmitting 3D holographic images and video. The company offers a variety of products, including VividQ Capture, an API for converting 3D data into holographic formats, and VividQ Squeeze, a solution for compressing point cloud 3D data. Additionally, VividQ Core enables multi-user interactions with holograms at different focal planes, while VividQ View allows integration of various spatial light modulators into its holographic architecture. VividQ's advanced computational display technology aims to revolutionize digital displays by integrating holographic visuals into consumer electronics, augmented reality, virtual reality, and automotive applications. The company, which was formerly known as Penteract28 Limited before rebranding in 2017, collaborates with leading original equipment manufacturers to enhance user experiences in various sectors, including gaming, immersive simulations, and depth sensing.

FitXR

Debt Financing in 2020
FitXR is an immersive augmented and virtual reality fitness platform that brings the energy of group workouts into the home; it delivers socially interactive, expert-designed total-body workouts in a virtual environment, making exercise engaging and accessible with a focus on fun and effectiveness in helping users achieve their fitness goals.

Xploro

Grant in 2020
Xploro is a healthcare platform that uses augmented reality, gameplay, and artificial intelligence to deliver health information to young patients. Its interactive, engaging content empowers patients, reduces stress and anxiety, and improves clinical outcomes.

Sentireal

Grant in 2018
Sentireal specializes in developing software applications that transform mobile devices and AR/VR headsets into intelligent learning assistants for the medical and healthcare sector. Their platforms deliver personalized, immersive training and guidance, continuously assessing learning progress using AI. By adapting content to users' real-time activities and needs, Sentireal enhances learning outcomes and facilitates personalized healthcare guidance.
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