Innovate UK

MediaCity Immersive Technologies is a unique setting with the highest amount of creative, media, mix technology enterprises outside of London.

SyncVR Medical is dedicated to enhancing healthcare through virtual and augmented reality (VR/AR) solutions. As the largest XR platform for healthcare in Europe and the UK, the company serves over 125 healthcare institutions across several countries, including the Netherlands, Germany, Denmark, Sweden, Belgium, the UK, and France. SyncVR Medical's platform offers a range of applications designed to support patient care, alleviate pain and anxiety, and improve treatment outcomes based on scientific research. Additionally, more than 25 third-party developers contribute to the platform, providing access to a broader customer base in the healthcare sector. SyncVR Medical aims to establish itself as the leading XR platform in the top five European healthcare markets by 2025.

Anagram is a creative studio creating thought-provoking interactive storytelling & immersive experience design through VR, AR and XR tools.

Brainspark Games is an Edtech Gaming studio, building free, culturally inclusive, AI-powered, Augmented Reality educational mobile games, aligned with the UK national curriculum.

Brainspark Games is an Edtech Gaming studio, building free, culturally inclusive, AI-powered, Augmented Reality educational mobile games, aligned with the UK national curriculum.

In a world where video content is king, …its kingdom has remained largely two-dimensional. But, What if we could add a new dimension? Have a multiple viewing angle experience… just like a hologram.

Bronze Software Labs is a mobile application development firm. Their services include research and development, mobile working, IoT, augmented and virtual reality, military, government, retail, charity, heritage, and education.

Altuity Solutions, founded by Steve Voller in 2014, specializes in developing software for facilities and asset management aimed at enhancing the management of buildings and workplaces. Drawing from over 25 years of experience in creating complex asset management solutions, the company focuses on providing intuitive software that simplifies data access and insights. Altuity's offerings include compliance, asset, and maintenance management software tailored for the built environment, as well as a specialized underground asset management system that tracks buried services and assets. By utilizing tools such as maps, floor plans, 360° photospheres, and augmented reality, Altuity Solutions enables clients, including estates and facilities managers and asset owners, to manage their environments in more effective and productive ways.

The Round is a software as a service (SaaS) company that specializes in real-time animation streaming for virtual applications. It has developed an end-to-end media platform aimed at creating and distributing live digital performances. By leveraging proprietary transit protocols and advanced virtual reality technology, The Round transforms environments into immersive, holographic venues. This innovation allows users to experience live entertainment in augmented reality, effectively bringing theatrical performances to life and enhancing the way audiences engage with digital content.

M-XR is engaged in the development of advanced 3D production technology, aimed at enabling brands, studios, and creators to accurately and automatically digitize real-world objects. The company's platform utilizes a custom-engineered system combined with machine learning to capture and extract complex 3D information that was previously difficult to obtain. This technology allows clients, particularly in the fashion industry, to seamlessly convert their products into high-quality 3D models, thereby unlocking new possibilities in virtual and augmented reality experiences. By focusing on research and development, M-XR aims to enhance the accessibility and utility of 3D content for a variety of applications.

The Augmented Reality app WOWSOME taps the print medium into the possibility of setting things into motion in print by integrating it with digital content. Its Motion Print function allows print content to come alive with Video, 3D, Animations, Call-to-Action, Deals and much more.

VividQ Limited is a software company specializing in the development of a framework that enables the generation, compression, and transmission of 3D holographic images and video. The company offers several key products, including VividQ Capture, which standardizes 3D data for holographic display, and VividQ Squeeze, a compression solution for point cloud data storage. Additionally, VividQ Core facilitates multi-user interactions with holograms, while VividQ View allows developers to integrate various spatial light modulators into their systems. The company's technology is utilized across various sectors, including consumer electronics, augmented and virtual reality, automotive displays, and immersive simulations. Founded in 2015 and based in Cambridge, United Kingdom, VividQ collaborates with leading original equipment manufacturers to integrate its advanced software and hardware solutions into next-generation consumer devices, aiming to create a seamless blend of real and virtual experiences.

FitXR is an immersive fitness platform that utilizes augmented reality (AR) and virtual reality (VR) technologies to enhance workout experiences. The company focuses on making fitness enjoyable and accessible by offering a virtual fitness studio that replicates the energy of group classes in a home environment. FitXR's applications provide users with total body workouts designed by fitness experts, emphasizing fun and social interaction. The platform aims to engage users through enjoyable and effective fitness experiences, fostering a community centered around movement and wellness.

Xploro is a health information platform focused on empowering young patients through innovative technology. The company has developed a mobile application that combines augmented reality, gameplay, and artificial intelligence to provide health information in an engaging and informative manner. By making the learning process enjoyable, Xploro aims to reduce stress and anxiety among young patients, ultimately enhancing their clinical outcomes. The platform is clinically validated and recognized for its effectiveness in delivering patient education tailored to the needs of children, ensuring they feel both informed and empowered in their healthcare journeys.

At Sentireal, we create software and media platforms that turn mobile devices and headsets into smart assistants. These assistants deliver training and guidance using augmented reality (AR) and virtual reality (VR) technologies, blended with artificial intelligence (AI). This combination provides "personal immersive learning" - personalised immersive content and continuous background assessment of learning progress. Our software and media solutions, powered by our immersonal™ platform, provide enhanced learning outcomes by presentation of content using augmented reality and virtual reality technologies. This media content is created based on the learners current activities and real-world situation, and allows for personalised delivery of content, based on individual training needs. Using artificial intelligence, our software platform offers the opportunity for assessment and feedback on individual learners.