Innovate UK

MediaCity Immersive Technologies is a unique setting with the highest amount of creative, media, mix technology enterprises outside of London.

BeamXR is a gaming technology company that specializes in developing a software development kit (SDK) for extended reality (XR) games. This SDK enables live streaming of XR games via popular streaming services, enhancing the gaming experience for both players and viewers. The platform offers features such as live-streaming cameras, social tools for virtual reality games, real-time streaming with minimal latency, and two-way voice and video chat, providing developers and creators with control and customization options for video capture.

Sum Vivas is a company that specializes in the development of AI-powered digital humans, offering businesses an innovative approach to enhance customer engagement through immersive experiences. The company creates interactive and highly realistic digital representations of individuals, along with virtual environments, apparel, and 3D digital assets, which can be utilized in both physical and digital settings. By leveraging its platform, organizations can produce digital doubles, facilitating improved customer service and potentially increasing sales. Sum Vivas aims to transform the user experience by blending technology with creativity, providing solutions that meet the evolving needs of businesses and their customers.

Anagram is a creative studio creating thought-provoking interactive storytelling & immersive experience design through VR, AR and XR tools.

SyncVR Medical is a leading provider of virtual reality (VR) and augmented reality (AR) solutions for the healthcare sector, operating as the largest XR platform in Europe and the UK. The company offers a comprehensive platform that simplifies the implementation and use of XR technologies across healthcare organizations, supporting over 125 institutions in countries such as the Netherlands, Germany, Denmark, Sweden, Belgium, the UK, and France. SyncVR Medical focuses on enhancing patient care by reducing pain and anxiety, while also improving treatment outcomes through scientifically validated methods. Additionally, the platform facilitates collaboration with more than 25 third-party developers, allowing them to distribute their XR healthcare applications to a broader audience. SyncVR Medical aims to establish itself as the dominant XR platform in the top five European healthcare markets by 2025.

Scenegraph Studios helps companies with their Immersive strategies to engage clients, drive sales, and increase brand awareness.

Animorph is a technology company that develops next-generation software for creating immersive media applications using extended reality (XR). It specializes in leveraging immersive technology to enhance human potential in a socially responsible manner. The company's platform uses Automatic Speech Recognition (ASR) and Neural Machine Translation (NMT) to improve user interaction in XR, with applications in mental and physical health, education, and knowledge retention.

Brainspark Games is an educational technology company that develops mobile games. Their focus is on creating free, culturally inclusive, and AI-powered augmented reality games that align with the UK's national curriculum. The company's platform combines technology and gamification to make learning fun and engaging for children, ensuring accurate and culturally nuanced content. Brainspark Games aims to create an "eduverse" of educational mobile games, promoting inclusive and equitable learning.

Brainspark Games is an educational technology company that develops mobile games. Their focus is on creating free, culturally inclusive, and AI-powered augmented reality games that align with the UK's national curriculum. The company's platform combines technology and gamification to make learning fun and engaging for children, ensuring accurate and culturally nuanced content. Brainspark Games aims to create an "eduverse" of educational mobile games, promoting inclusive and equitable learning.

Brainspark Games is an educational technology company that develops mobile games. Their focus is on creating free, culturally inclusive, and AI-powered augmented reality games that align with the UK's national curriculum. The company's platform combines technology and gamification to make learning fun and engaging for children, ensuring accurate and culturally nuanced content. Brainspark Games aims to create an "eduverse" of educational mobile games, promoting inclusive and equitable learning.

Drill Surgeries is a company dedicated to enhancing the outcomes of trauma and orthopedic surgeries through its innovative AI-powered navigation system. This technology aims to significantly reduce the failure rate of surgeries from 36% to less than 4% by providing real-time guidance during osteosynthesis procedures. By employing proprietary AI algorithms and mixed reality technologies, Drill Surgeries facilitates a remarkable 83% reduction in operating room time. Additionally, the company’s solutions eliminate the need for unnecessary X-rays, leading to substantial cost savings of approximately $2,000 per operation for hospitals. Through these advancements, Drill Surgeries empowers doctors to perform complex procedures more efficiently and effectively, ultimately improving patient care and operational efficiency in healthcare settings.

In a world where video content is king, …its kingdom has remained largely two-dimensional. But, What if we could add a new dimension? Have a multiple viewing angle experience… just like a hologram.

Bronze Software Labs is a mobile application development firm. Their services include research and development, mobile working, IoT, augmented and virtual reality, military, government, retail, charity, heritage, and education.

Brainspark Games is an educational technology company that develops mobile games. Their focus is on creating free, culturally inclusive, and AI-powered augmented reality games that align with the UK's national curriculum. The company's platform combines technology and gamification to make learning fun and engaging for children, ensuring accurate and culturally nuanced content. Brainspark Games aims to create an "eduverse" of educational mobile games, promoting inclusive and equitable learning.

Brainspark Games is an educational technology company that develops mobile games. Their focus is on creating free, culturally inclusive, and AI-powered augmented reality games that align with the UK's national curriculum. The company's platform combines technology and gamification to make learning fun and engaging for children, ensuring accurate and culturally nuanced content. Brainspark Games aims to create an "eduverse" of educational mobile games, promoting inclusive and equitable learning.

Altuity Solutions, founded by Steve Voller in 2014, specializes in developing facilities and asset management software aimed at enhancing the management of buildings, workplaces, and assets. With over 25 years of industry experience, Voller emphasizes the importance of intuitive software that simplifies data access and insight generation. The company's offerings include compliance, asset, and maintenance management solutions tailored for the built environment, as well as a specialized underground asset management system that tracks the location of buried services and underground assets. By utilizing innovative technologies such as maps, floor plans, 360° photospheres, and augmented reality, Altuity Solutions enables clients—ranging from estates and facilities managers to asset owners—to manage data more effectively, ultimately fostering environments conducive to living, learning, working, and socializing.

The Round is a software as a service (SaaS) company that specializes in real-time animation streaming for virtual applications. It has developed an end-to-end media platform that focuses on creating and distributing live digital performances. By leveraging virtual reality and real-time technology, The Round transforms immediate surroundings into immersive, holographic venues, making it possible for users to experience live entertainment in augmented reality. This innovative approach aims to enhance the way audiences engage with theatrical performances, bringing a new dimension to live entertainment.

M-XR is a technology company specializing in the development of advanced 3D production technology, enabling brands, studios, and creators to accurately and automatically digitize real-world objects. The company's platform integrates a custom-engineered system with machine learning capabilities to capture and convert intricate 3D information, which enhances the quality of digital representations. Focused on the virtual and augmented reality sectors, M-XR provides solutions that empower clients, particularly in the fashion industry, to leverage high-quality 3D models for various applications. This innovative approach allows for a seamless transition into the expansive realm of 3D content creation and utilization.

The Augmented Reality app WOWSOME taps the print medium into the possibility of setting things into motion in print by integrating it with digital content. Its Motion Print function allows print content to come alive with Video, 3D, Animations, Call-to-Action, Deals and much more.

VividQ Limited is a technology company based in Cambridge, United Kingdom, specializing in the development of software frameworks for generating, compressing, and transmitting 3D holographic images and video. The company offers a variety of products, including VividQ Capture, an API for converting 3D data into holographic formats, and VividQ Squeeze, a solution for compressing point cloud 3D data. Additionally, VividQ Core enables multi-user interactions with holograms at different focal planes, while VividQ View allows integration of various spatial light modulators into its holographic architecture. VividQ's advanced computational display technology aims to revolutionize digital displays by integrating holographic visuals into consumer electronics, augmented reality, virtual reality, and automotive applications. The company, which was formerly known as Penteract28 Limited before rebranding in 2017, collaborates with leading original equipment manufacturers to enhance user experiences in various sectors, including gaming, immersive simulations, and depth sensing.

FitXR is an immersive fitness platform that utilizes augmented and virtual reality technology to enhance the workout experience. The company focuses on making fitness enjoyable and accessible through its virtual fitness studio, which replicates the energy and camaraderie of group workouts in a home setting. FitXR offers a range of total body workouts designed by fitness experts, emphasizing fun and social interaction to motivate users. By combining engaging content with effective training, FitXR aims to create a movement that encourages individuals to stay active and healthy.

Xploro is a clinically validated health information platform focused on empowering young patients by delivering health-related information in an engaging manner. Through the use of augmented reality, gameplay, and artificial intelligence, Xploro's mobile application provides an interactive experience that helps young patients feel informed and engaged. By making the learning process enjoyable, the platform aims to reduce stress and anxiety associated with medical conditions, ultimately improving clinical outcomes for its users.

Sentireal specializes in developing software applications that transform mobile devices and AR/VR headsets into intelligent learning assistants for the medical and healthcare sector. Their platforms deliver personalized, immersive training and guidance, continuously assessing learning progress using AI. By adapting content to users' real-time activities and needs, Sentireal enhances learning outcomes and facilitates personalized healthcare guidance.