iA Financial Group

Industrial Alliance Insurance and Financial Services, founded in 1892, is a prominent Canadian insurance company that provides a wide array of financial products and services. These offerings include life and health insurance, savings and retirement plans, mutual and segregated funds, auto and home insurance, as well as mortgages and car loans. The company manages over $126 billion in assets and operates across various segments, including Insurance Canada, Individual Wealth Management, Investment, Corporate, and U.S. Operations. With a focus on conservative investment strategies and robust risk management, Industrial Alliance maintains financial stability, allowing it to adapt to changing economic conditions while delivering value to its clients in Canada and the United States.

Catherine Milum

President and CEO

Past deals in Motor Insurance

AutoCanada

Post in 2023
AutoCanada operates as one of Canada's multi-location automobile dealership groups, currently managing 53 franchised dealerships across eight provinces with over 3,700 employees. The company offers a diverse range of automotive products and services, including new and used vehicle sales, leasing, parts, maintenance, extended service contracts, insurance arrangements, and after-market products.

Surex

Acquisition in 2021
Surex Direct is a rapidly growing online insurance brokerage based in Canada, specializing in providing a range of insurance products including auto, home, condo/tenant, and business insurance. The company enables clients to quote, compare, and purchase insurance policies online, offering immediate access to proof of insurance. With partnerships with over ten insurers, Surex Direct serves clients across multiple provinces, including British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Prince Edward Island, Yukon, and the Northwest Territories. The brokerage aims to simplify the insurance purchasing process by facilitating online price comparisons and providing tailored coverage options to meet diverse client needs.

Groupe Ppp Ltee

Acquisition in 2016
Groupe PPP Ltee, founded in 1980 and based in Quebec, Canada, specializes in designing, developing, and offering warranty and insurance products for a wide range of vehicles. The company provides extended warranty options, replacement insurance, and life/disability insurance solutions targeted at automobiles, leisure vehicles, and recreational vehicles. Serving the automotive industry, Groupe PPP has established a strong reputation for reliability and customer service, operating over 800 points of sale throughout Quebec. The company's diverse offerings include after-sale marketing products and technological solutions, aimed at enhancing customer loyalty and optimizing the profitability of its automotive partners. With a commitment to adapting to the evolving needs of the automotive sector, Groupe PPP has developed significant expertise in extended automobile warranties and maintains strategic partnerships with prominent industry players, including a long-standing collaboration with CAA-Quebec.
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