Impression Ventures

Impression Ventures is a venture capital firm based in Toronto, Canada, founded in 2013. The firm specializes in investing in early-stage and seed companies within the fintech sector, focusing on technology and software solutions that cater to various markets, including consumer applications, small and medium-sized businesses, enterprise solutions, and financial services. Impression Ventures typically targets investments in series A and B funding rounds, often taking the lead in series A investments. The firm's geographical focus includes companies based in Ontario, particularly in Toronto, Ottawa, Montreal, and Quebec. Through its investments, Impression Ventures aims to support the development of innovative financial and human resources technology solutions.

Maor Amar

Managing Partner

Pauline Brunel

Senior Associate

Christian Lassonde

Founder and Managing Partner

Quinn Murdock

Associate

Past deals in Toronto

Symend

Series C in 2022
Symend Inc. is a company that specializes in debt recovery solutions through its innovative software platform. Established in 2016 and headquartered in Calgary, Canada, with additional offices in Toronto and Denver, Symend focuses on enhancing the debt collection process by utilizing automation, predictive analytics, and behavioral science. The platform aims to minimize debt delinquency while ensuring a positive experience for all stakeholders. It offers tools for treatment planning, campaign management, and self-service options, allowing businesses in sectors such as financial services, telecommunications, and utilities to engage customers effectively. By creating personalized interactions, Symend empowers individuals to manage their debts through flexible repayment options, ultimately fostering better financial outcomes and strengthening customer relationships.

Symend

Series B in 2020
Symend Inc. is a company that specializes in debt recovery solutions through its innovative software platform. Established in 2016 and headquartered in Calgary, Canada, with additional offices in Toronto and Denver, Symend focuses on enhancing the debt collection process by utilizing automation, predictive analytics, and behavioral science. The platform aims to minimize debt delinquency while ensuring a positive experience for all stakeholders. It offers tools for treatment planning, campaign management, and self-service options, allowing businesses in sectors such as financial services, telecommunications, and utilities to engage customers effectively. By creating personalized interactions, Symend empowers individuals to manage their debts through flexible repayment options, ultimately fostering better financial outcomes and strengthening customer relationships.

Finaeo

Seed Round in 2019
Finaeo Inc. is a technology company based in Toronto, Canada, founded in 2016. It specializes in developing digital applications that serve as assistants and sales coaches for financial advisors, enabling them to share documents, track tasks, answer inquiries, and schedule meetings. Finaeo operates an all-in-one platform designed for the life and health insurance sectors, creating a digital marketplace that connects insurance carriers, brokers, and clients. This integrated experience aims to enhance policy fulfillment and streamline distribution, ultimately improving efficiency for independent life and health insurance brokers. Additionally, Finaeo offers coaching and training services focused on leadership, investor relations, and communication strategies.

Symend

Seed Round in 2017
Symend Inc. is a company that specializes in debt recovery solutions through its innovative software platform. Established in 2016 and headquartered in Calgary, Canada, with additional offices in Toronto and Denver, Symend focuses on enhancing the debt collection process by utilizing automation, predictive analytics, and behavioral science. The platform aims to minimize debt delinquency while ensuring a positive experience for all stakeholders. It offers tools for treatment planning, campaign management, and self-service options, allowing businesses in sectors such as financial services, telecommunications, and utilities to engage customers effectively. By creating personalized interactions, Symend empowers individuals to manage their debts through flexible repayment options, ultimately fostering better financial outcomes and strengthening customer relationships.

Finaeo

Pre Seed Round in 2017
Finaeo Inc. is a technology company based in Toronto, Canada, founded in 2016. It specializes in developing digital applications that serve as assistants and sales coaches for financial advisors, enabling them to share documents, track tasks, answer inquiries, and schedule meetings. Finaeo operates an all-in-one platform designed for the life and health insurance sectors, creating a digital marketplace that connects insurance carriers, brokers, and clients. This integrated experience aims to enhance policy fulfillment and streamline distribution, ultimately improving efficiency for independent life and health insurance brokers. Additionally, Finaeo offers coaching and training services focused on leadership, investor relations, and communication strategies.

Zoocasa

Seed Round in 2016
Zoocasa, Inc. operates Zoocasa.com, an online platform designed to assist individuals in finding residential properties in Canada. The website integrates listing information with mapping technology, allowing users to personalize their property search by criteria such as region, city, price range, and the number of bedrooms and bathrooms. It aggregates listings from various sources, including direct feeds from real estate agents and brokers, and provides essential community, demographic, and lifestyle information to aid in decision-making. Founded in 2008 and based in Toronto, Zoocasa aims to enhance the home buying and selling experience for Canadians by leveraging technology to facilitate informed real estate decisions. The company functions as a subsidiary of Rogers Communications Inc.

Brim Financial

Pre Seed Round in 2016
Brim Financial Inc. is a Toronto-based company specializing in the issuance of non-banking credit cards, including reward, travel, and custom credit cards. Founded in 2015 and previously known as KREDITShare Inc., Brim Financial aims to enhance users' payment experiences through its innovative digital platform. This platform features embedded plans, custom security options, unlimited rewards, and digital installment plans. Additionally, it offers monetary advisory services through a real-time in-app portal, facilitating a seamless financial experience for customers and enabling them to efficiently redeem points against purchases.

Sensibill

Seed Round in 2015
Sensibill Inc., founded in 2012 and based in Toronto, Canada, operates a cloud-based application that simplifies receipt management for users. The company's platform allows consumers to track their spending and manage their finances effectively by capturing both paper and electronic receipts. This digital receipt management solution empowers financial institutions to provide personalized insights, helping customers develop healthier financial habits. By analyzing SKU-level data and purchase behavior, Sensibill unlocks valuable insights that support revenue growth for these institutions. The technology has reached over 60 million users across North America and the U.K., facilitating easier reconciliation of bank statements, returns, exchanges, expenses, taxes, and accounting.
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