Impression Ventures

Founded in 2013, Impression Ventures is a Toronto-based venture capital firm specializing in early-stage investments in the Fintech sector. It focuses on technology and software companies across various sectors such as consumer, SMB, enterprise, e-commerce, financial applications, SaaS, and online financial services. The firm typically invests in Ontario, Toronto, Ottawa, Montreal, and Quebec-based companies, with a focus on series A and B rounds.

Maor Amar

Managing Partner

Christian Lassonde

Managing Partner

Quinn Murdock

Analyst

Past deals in Quebec

FlexPay

Seed Round in 2019
FlexPay is an AI-driven platform based in Montréal, Quebec, Canada, that specializes in recovering lost revenues from declined transactions. Founded in 2017, the company employs advanced machine learning models to salvage between 50% and 70% of declined payments. By analyzing various transaction attributes, FlexPay's system addresses issues on a transaction-by-transaction basis, utilizing a proprietary decline salvage and risk balancing strategy. The platform integrates seamlessly with existing customer relationship management systems and payment gateways, allowing merchants to improve their recovery rates while maintaining customer retention and account health. Through its innovative approach, FlexPay aims to mitigate the financial impact of payment declines and reduce chargeback costs for businesses.
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