Impression Ventures

Founded in 2013, Impression Ventures is a Toronto-based venture capital firm specializing in early-stage investments in the Fintech sector. It focuses on technology and software companies across various sectors such as consumer, SMB, enterprise, e-commerce, financial applications, SaaS, and online financial services. The firm typically invests in Ontario, Toronto, Ottawa, Montreal, and Quebec-based companies, with a focus on series A and B rounds.

Maor Amar

Managing Partner

Christian Lassonde

Managing Partner

Quinn Murdock

Analyst

Past deals in Ontario

Symend

Series C in 2022
Founded in 2016, Symend is a global leader in digital debt recovery solutions. It empowers enterprises across financial services, telecommunications, and utilities sectors to optimize collection effectiveness through personalized engagements driven by applied behavioral science and AI.

Brim Financial

Series B in 2021
Brim Financial Inc., established in Toronto, Canada in 2015, specializes in issuing non-banking credit cards. The company offers a range of card types including reward cards, travel cards, and standard credit cards, all designed to enhance users' payment experiences. Brim's platform stands out with features such as embedded plans, custom security measures, unlimited rewards programs, digital installment plans, and real-time monetary advisory services accessible via an in-app digital portal. Formerly known as KREDITShare Inc., the company rebranded to Brim Financial Inc. in September 2017.

Symend

Series B in 2020
Founded in 2016, Symend is a global leader in digital debt recovery solutions. It empowers enterprises across financial services, telecommunications, and utilities sectors to optimize collection effectiveness through personalized engagements driven by applied behavioral science and AI.

Finaeo

Seed Round in 2019
Finaeo develops a digital insurance software platform that connects life and health insurance carriers, brokers, and clients globally. Its marketplace accelerates policy fulfillment and streamlines distribution, empowering independent brokers to enhance efficiency.

Avesdo

Seed Round in 2017
Avesdo Technologies Inc., established in 2016 and headquartered in Toronto, Canada, with an additional office in Vancouver, specializes in developing a cloud-based platform for real estate developers. This platform streamlines the sales process of new construction developments, enabling homebuilders and developers to monitor, adjust, and optimize sales in real-time from any device. It offers real-time data to sales staff, facilitating deal generation and closure, and provides inventory management capabilities. Avesdo's platform aims to enhance the user experience for home buyers, sales teams, and developers, enabling a completely paperless process from marketing to post-sale. It also provides real-time control and insights into marketing and sales teams, deal flow, and operations, helping developers sell faster, improve their bottom line, and streamline operations.

Symend

Seed Round in 2017
Founded in 2016, Symend is a global leader in digital debt recovery solutions. It empowers enterprises across financial services, telecommunications, and utilities sectors to optimize collection effectiveness through personalized engagements driven by applied behavioral science and AI.

Finaeo

Pre Seed Round in 2017
Finaeo develops a digital insurance software platform that connects life and health insurance carriers, brokers, and clients globally. Its marketplace accelerates policy fulfillment and streamlines distribution, empowering independent brokers to enhance efficiency.

Sensibill

Series A in 2017
Sensibill Inc., established in Toronto, Canada in 2012, operates a cloud-based application that helps users manage and track their spending via receipts. The company's AI-powered platform enables end-users to easily monitor their financial habits while providing financial institutions with personalized insights to assist customers in building healthier finances. Sensibill has reached over 60 million users across North America and the U.K., transforming SKU-level data into actionable insights for both consumers and institutions.

Zoocasa

Seed Round in 2016
Zoocasa, Inc. operates an online platform, Zoocasa.com, designed to facilitate the search for residential properties in Canada. Founded in 2008 and based in Toronto, the company provides users with comprehensive listings and mapping technology, enabling personalized searches for homes based on various criteria such as location, price range, and property type. The platform aggregates data from multiple sources, including direct feeds from real estate agents and brokers, to enhance the user experience. By combining real estate information with community, demographic, and lifestyle insights, Zoocasa empowers Canadians to make informed decisions in the buying and selling process. As a tech-driven brokerage, it aims to streamline the real estate transaction experience and improve overall customer satisfaction. Zoocasa, Inc. operates as a subsidiary of Rogers Communications Inc.

Brim Financial

Pre Seed Round in 2016
Brim Financial Inc., established in Toronto, Canada in 2015, specializes in issuing non-banking credit cards. The company offers a range of card types including reward cards, travel cards, and standard credit cards, all designed to enhance users' payment experiences. Brim's platform stands out with features such as embedded plans, custom security measures, unlimited rewards programs, digital installment plans, and real-time monetary advisory services accessible via an in-app digital portal. Formerly known as KREDITShare Inc., the company rebranded to Brim Financial Inc. in September 2017.

Sensibill

Seed Round in 2015
Sensibill Inc., established in Toronto, Canada in 2012, operates a cloud-based application that helps users manage and track their spending via receipts. The company's AI-powered platform enables end-users to easily monitor their financial habits while providing financial institutions with personalized insights to assist customers in building healthier finances. Sensibill has reached over 60 million users across North America and the U.K., transforming SKU-level data into actionable insights for both consumers and institutions.

Wealthsimple

Seed Round in 2014
Wealthsimple Financial Inc. is a Toronto-based company that specializes in providing digital investment advisory services across Canada and operates additional offices in Brooklyn, New York, and London, United Kingdom. Founded in 2014, Wealthsimple offers a range of financial tools designed to help investors grow and manage their money. The company builds diversified portfolios of exchange-traded funds (ETFs) on behalf of its clients, offering accessible and affordable investment management without the high fees and account minimums typical of traditional firms. Wealthsimple also provides on-demand financial planning solutions and a hybrid savings and spending product known as Wealthsimple Cash. As of September 2020, Wealthsimple operates as a subsidiary of Purpose Advisor Solutions Inc.

Wealthsimple

Seed Round in 2014
Wealthsimple Financial Inc. is a Toronto-based company that specializes in providing digital investment advisory services across Canada and operates additional offices in Brooklyn, New York, and London, United Kingdom. Founded in 2014, Wealthsimple offers a range of financial tools designed to help investors grow and manage their money. The company builds diversified portfolios of exchange-traded funds (ETFs) on behalf of its clients, offering accessible and affordable investment management without the high fees and account minimums typical of traditional firms. Wealthsimple also provides on-demand financial planning solutions and a hybrid savings and spending product known as Wealthsimple Cash. As of September 2020, Wealthsimple operates as a subsidiary of Purpose Advisor Solutions Inc.
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