Imbiba

Imbiba is a private equity and venture capital firm based in London, United Kingdom, specializing in the leisure and hospitality sectors. Established in 1997, the firm focuses on start-ups, early-stage, and growth capital investments, typically allocating between £1 million to £10 million. Imbiba leverages its extensive investment and operational experience to provide support in areas such as property management, strategic marketing, and operational finance. This niche expertise allows Imbiba to effectively back entrepreneurs, fostering innovation and growth within the UK leisure and hospitality market while delivering consistent high returns.

Brian Phillips

Partner

Lizzie Ryan-Podbury

Partner and Head of Investment

Kieran Sherlock

Partner and Property Director

Past deals in Leisure

Little Houses Group

Venture Round in 2023
Little Houses Group operates leisure facilities and family spaces in London, United Kingdom, with a mission to enhance community well-being through education, support, and recreation. The organization aims to establish a network of community-led clubs that serve as hubs for face-to-face interactions, fostering connections among individuals. These clubs are designed to be welcoming environments for families, providing reliable care and educational resources for children while partnering with parents to support their development. By creating spaces where people can reconnect with old friends and meet new ones, Little Houses Group seeks to cultivate a sense of belonging and community in an increasingly digital world.

OTHERWORLD

Series A in 2021
OTHERWORLD is a pioneering company in the virtual reality sector, offering immersive experiences through unique, multi-sensory immersion pods located in city centers. Established in 2017 and based in London, the company has developed a virtual island paradise that hosts a diverse range of experiences in entertainment, arts, education, and wellness. Since the launch of its first location in Shoreditch in 2019, over 50,000 individuals, including notable celebrities, have engaged with its offerings. OTHERWORLD’s technology allows for full-body immersion, enabling users to interact freely within its virtual universe and customize their avatars for multiplayer experiences. The company has been recognized for its innovative approach, receiving accolades at the FRAME Awards and a nomination for the VR Awards in 2020.

OTHERWORLD

Seed Round in 2019
OTHERWORLD is a pioneering company in the virtual reality sector, offering immersive experiences through unique, multi-sensory immersion pods located in city centers. Established in 2017 and based in London, the company has developed a virtual island paradise that hosts a diverse range of experiences in entertainment, arts, education, and wellness. Since the launch of its first location in Shoreditch in 2019, over 50,000 individuals, including notable celebrities, have engaged with its offerings. OTHERWORLD’s technology allows for full-body immersion, enabling users to interact freely within its virtual universe and customize their avatars for multiplayer experiences. The company has been recognized for its innovative approach, receiving accolades at the FRAME Awards and a nomination for the VR Awards in 2020.

Wright & Bell

Seed Round in 2015
Wright & Bell venues comprise bar, restaurant, casual dining and separate 'Backroom Bars'. Easy-going atmosphere and flexible layouts make the ideal locations for events in the City and Central London.
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