Imaginary Ventures

Imaginary Ventures is a venture capital firm founded in 2017 by Natalie Massenet and Nick Brown, based in New York, New York. The firm focuses on early-stage investment opportunities at the intersection of retail and technology, primarily in the e-commerce sector. It targets companies within various industries, including retail, fashion, lifestyle, beauty, food and beverages, and marketplaces, across Europe and the United States. Notable investments by Imaginary Ventures include brands such as Farfetch, Reformation, Everlane, Necessaire, Daily Harvest, Glossier, Good American, and Universal Standard.

Tara Campbell

Senior Associate

Parth Dalal

Principal

Kelly Dill

Partner

Logan Langberg

Partner

Natalie Massenet

Founding Partner

Andrew Maxman

Principal

Past deals in Nutrition

Lucky Energy

Series A in 2025
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Lucky Energy

Series A in 2024
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Lucky Energy

Seed Round in 2024
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Lucky Energy

Seed Round in 2023
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Cerebelly

Series A in 2023
Cerebelly Inc. specializes in producing and delivering organic baby food designed to support healthy brain development in infants. The company offers a variety of farm-fresh, veggie-first flavors that are science-backed and tailored to meet the nutritional needs of growing children. Through a subscription model, parents can access a tracking platform that allows them to monitor their child's milestones and nutritional intake. Every two weeks, they receive a curated box of Cerebelly pouches that align with their baby's developmental stage. Founded in 2017 and based in Los Gatos, California, Cerebelly was previously known as Brainy Baby Food, Inc. before rebranding in February 2018.

SIMULATE

Series B in 2021
SIMULATE, INC. is a biotechnology company based in New York, founded in 2016, that specializes in producing and distributing plant-based chicken nuggets. Utilizing advanced texturized pea protein technology, SIMULATE aims to create nuggets that are tender, juicy, and healthier than their animal-based counterparts. The products are designed to be cholesterol-free, high in protein, and low in calories, catering to consumers seeking tasty and nutritious alternatives. The company also offers home delivery services for its vegan chicken nuggets, aligning with its mission to promote sustainable nutrition and contribute to a shift towards more environmentally friendly food options. Formerly known as Nuggs Labs, SIMULATE rebranded in June 2020 to reflect its broader focus on innovation in the food industry.

HUM Nutrition

Series B in 2019
HUM Nutrition Inc is a company based in West Hollywood, California, that manufactures and sells a range of vitamins and supplements aimed at improving skin, hair, nails, and supporting weight loss. Founded in 2012, HUM Nutrition focuses on clean and natural products that undergo rigorous testing for potency and purity. The company offers solutions for issues such as dry skin, anti-aging, blemishes, and detoxification. In addition to its product line, HUM Nutrition provides an online platform that connects consumers with nutrition experts, facilitating access to quality nutritional guidance and products. The brand has gained popularity among nutritionists and consumers alike for its innovative approach to beauty nutrition.

HUM Nutrition

Series A in 2017
HUM Nutrition Inc is a company based in West Hollywood, California, that manufactures and sells a range of vitamins and supplements aimed at improving skin, hair, nails, and supporting weight loss. Founded in 2012, HUM Nutrition focuses on clean and natural products that undergo rigorous testing for potency and purity. The company offers solutions for issues such as dry skin, anti-aging, blemishes, and detoxification. In addition to its product line, HUM Nutrition provides an online platform that connects consumers with nutrition experts, facilitating access to quality nutritional guidance and products. The brand has gained popularity among nutritionists and consumers alike for its innovative approach to beauty nutrition.

Daily Harvest

Series A in 2017
Daily Harvest, Inc. is a New York-based company that specializes in subscription-based food delivery services, focusing on healthy frozen foods. Founded in 2014, it offers a diverse range of products including smoothies, harvest bowls, flatbreads, soups, bites, oat bowls, chia bowls, and lattes. The company's offerings are developed by nutritionists to meet the needs of health-conscious consumers, allowing them to enjoy pre-portioned meals without the need for cooking. Daily Harvest utilizes a combination of data science and a direct-to-farmer supply chain to personalize its products and ensure rapid delivery to customers. This customer-centric approach aims to provide convenient and nutritious meal options for busy lifestyles.
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