Imaginary Ventures

Imaginary Ventures is a venture capital firm founded in 2017 by Natalie Massenet and Nick Brown, based in New York, New York. The firm focuses on early-stage investment opportunities at the intersection of retail and technology, primarily in the e-commerce sector. It targets companies within various industries, including retail, fashion, lifestyle, beauty, food and beverages, and marketplaces, across Europe and the United States. Notable investments by Imaginary Ventures include brands such as Farfetch, Reformation, Everlane, Necessaire, Daily Harvest, Glossier, Good American, and Universal Standard.

Tara Campbell

Senior Associate

Parth Dalal

Principal

Kelly Dill

Partner

Logan Langberg

Partner

Natalie Massenet

Founding Partner

Andrew Maxman

Principal

Past deals in Dietary Supplements

Lucky Energy

Series A in 2025
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Lucky Energy

Series A in 2024
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Lucky Energy

Seed Round in 2024
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

Lucky Energy

Seed Round in 2023
Lucky Energy is unique due to its blend of five super ingredients including maca and beta-alanine, offering a balanced and sustained energy boost without crash or jitters. It has zero sugar, zero aftertaste, and only five calories.

HUM Nutrition

Series B in 2019
HUM Nutrition Inc is a manufacturer and retailer of vitamins and supplements focused on beauty and wellness, specifically targeting skin, hair, nails, and weight loss. Founded in 2012 and based in West Hollywood, California, the company offers a range of products designed to address issues such as dry skin, anti-aging, blemishes, and detoxification. HUM Nutrition emphasizes the use of clean, natural ingredients that are rigorously tested for potency and purity. The company also provides an online platform that connects consumers with nutrition experts, allowing customers to access personalized guidance and high-quality nutritional products. This approach has garnered popularity among both consumers and nutritionists.

Smalls

Funding Round in 2019
Smalls is a direct-to-consumer pet food company based in New York that specializes in producing human-grade, fresh food for cats. Founded in 2017 by co-founders Matt Michaelson and Calvin Hughes, the company offers a range of cat food options, including chicken, beef, turkey, and duck, as well as freeze-dried variants. Each product is crafted using fresh meat and a small amount of green vegetables, gently cooked to preserve nutrients and moisture. Smalls provides customized meal kits tailored to meet the specific nutritional needs of cats, ensuring that pet owners can conveniently access healthy and fresh food delivered directly to their homes.

HUM Nutrition

Series A in 2017
HUM Nutrition Inc is a manufacturer and retailer of vitamins and supplements focused on beauty and wellness, specifically targeting skin, hair, nails, and weight loss. Founded in 2012 and based in West Hollywood, California, the company offers a range of products designed to address issues such as dry skin, anti-aging, blemishes, and detoxification. HUM Nutrition emphasizes the use of clean, natural ingredients that are rigorously tested for potency and purity. The company also provides an online platform that connects consumers with nutrition experts, allowing customers to access personalized guidance and high-quality nutritional products. This approach has garnered popularity among both consumers and nutritionists.

Daily Harvest

Series A in 2017
Daily Harvest, Inc. is a New York-based company founded in 2014 that specializes in subscription-based food delivery services focused on healthy frozen foods. The company offers a diverse range of products, including smoothies, harvest bowls, flatbreads, soups, bites, oat bowls, chia bowls, and lattes. Designed with input from nutritionists, Daily Harvest's offerings cater to health-conscious consumers seeking convenient, pre-portioned meals that require no cooking. By leveraging a combination of data science and a technology-driven supply chain, the company collaborates with customers to create personalized food experiences. Daily Harvest emphasizes direct relationships with farmers to ensure quality ingredients and rapid delivery of its products.
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