6 Floor, Tower A, COFCO Plaza, 8 Jianguomennei Avenue, Beijing 100005, China
11 Times Square, 16th Floor New York, NY 10036
6 Floor, Tower A, COFCO Plaza 8 Jianguomennei Ave. Beijing, 100005
84 Brook Street London W1K 5EH
11F 420, Teheran-ro, Gangnam-gu, Seoul, Korea
Xiaohui Cao
Partner
Cui Guangfu
Partner
Ning Kang
Managing Director
Jianguang Li
Venture Partner
Xiaojun Li
Partner
Meng Lian
VP
Yikun Liu
Partner
Michelle Ma
Partner
Kuiguang Niu
Partner
Chen Tong
Partner
Antony Yung
Partner
Jianbin Zhang
Venture Partner
Suyang Zhang
Managing Partner
Haitao Zhang
Managing Director
Zhiyong Zhen
Principal
Quan Zhou
General Partner
Jian Zhu
Venture Partner
Fei Yang
Director of IPO Division
Past deals in Retail
Xingyun Digital Technology
Series A in 2022
Hangzhou Xingyun Digital Technology is a developer of a SaaS platform designed for private domain intelligent marketing. It committed to helping retail brands achieve digital transformation and upgrading. It has accumulated nearly 10 years of experience in digital marketing in the e-commerce retail industry, as well as corresponding product technology capabilities, which are precipitated into a comprehensive solution for private domain intelligent marketing based on the WeChat ecosystem. The team is one of the most knowledgeable teams in the SaaS industry regarding e-commerce and social media. Since its establishment, it has successively launched module products such as "Customer Data Platform", "Enterprise WeChat SCRM", "Private Domain mini program", "DataMoore Big Data Development Platform", etc., and integrated and constructed a private domain integration intelligent marketing product "Xingyun Youke" based on customer needs. Continuously providing professional e-commerce retail product services for brand merchants, helping merchants fully utilize WeChat's ecological ability and big data capability, quickly building a private domain traffic pool, deeply connecting with users through service provision ultimately achieving an increase in overall traffic flow and sales revenue.
Pupumall
Venture Round in 2021
Pupumall is an online platform based in Fuzhou, China, that specializes in the instant delivery of a wide array of food products. Founded in 2016, the company offers services that include fruits and vegetables, meat, poultry, dairy, seafood, grains, oils, beverages, snacks, and daily necessities. Pupumall enables individual customers to place grocery orders online, facilitating connections with local delivery riders for prompt service. This approach not only enhances the efficiency of warehousing and distribution for vendors but also provides convenience for consumers seeking quick and easy grocery shopping solutions.
OSUGA
Series A in 2021
Osuga is a sexual wellness brand.
Pinlan Data
Series A in 2021
Pinlan operates as a developer of an Artificial Intelligence platform that leverages AI, IoT, and cloud technology to enhance data collection and operational efficiency for brands and retailers. The company focuses on creating a sophisticated AI product identification platform that gathers product data throughout the entire supply chain, from production to retail. Pinlan offers solutions such as intelligent consumer goods marketing management, inventory monitoring, business data analysis, and logistics support, catering to various industries including consumer goods, retail, and manufacturing. Additionally, the platform facilitates inventory audits, design drawing verification automation, and image recognition, enabling enterprises to achieve digital upgrades and streamline their operations while reducing costs.
HeyTea
Series D in 2021
HeyTea is a Chinese tea shop that specializes in cheese-topped tea and fruit tea. In 2012, HEYTEA originated from an alley in the riverside. Originally known as ROYALTEA , the royal tea was completely upgraded to the registered brand HEYTEA.
Baman
Series C in 2021
Baman is a company based in China that specializes in producing and delivering packaged beef rice noodles. It operates a chain of offline restaurants focused on Hunan cuisine, with an emphasis on engaging the youth demographic. In addition to its restaurant operations, Baman offers retail, e-commerce, and catering services, aiming to preserve and promote the culinary traditions of Hunan among younger generations.
Doublefs
Series A in 2021
e-commerce fashion platform
Daddy Sweety
Series A in 2021
Daddy Sweety, established in July 2016, operates a successful chain of over 300 stores across the United States, primarily located in prominent shopping malls. The company specializes in handcrafted toasts, offering a diverse range of flavors including original, chocolate, caramel, durian, egg yolk, brown sugar, and mochi. In addition to its signature toasts, Daddy Sweety also produces a variety of baked goods such as cookies, macarons, and cakes. The brand gained recognition in 2020 by setting the Guinness World Record for "The Largest Baking Course." Additionally, it collaborates with Jiangnan University to foster innovation in the healthy food sector through the "Health Food Industry Innovation and Development Community."
Cider
Series A in 2021
Cider is a direct-to-consumer (DTC) e-commerce platform focusing on overseas markets. Its innovative approach to building community, reducing inventory waste, and shipping anywhere has made it a new favorite for a generation of digitally native consumers. By integrating a pre-order option and educating the customer on the possibility of a zero-inventory future, Cider’s retail model is actively reducing the waste that often accompanies accessible fashion — without having to sacrifice affordability. It was founded in 2020 and is based in Hong Kong.
WakeData
Series B in 2021
WakeData is a provider of comprehensive big data services designed for offline enterprises. The company specializes in integrating online and offline data to enhance operational efficiency and facilitate digital transformation for its clients. By leveraging technologies such as WiFi probes, camera face recognition, and user online behavior analysis, WakeData enables businesses to optimize their customer management and marketing strategies. This approach shifts enterprise IT from merely supporting business operations to driving them, transforming traditional marketing methods into targeted digital campaigns. Through its innovative solutions, WakeData aims to unlock the full value of offline data, contributing to more effective decision-making and management in the retail sector.
Guoquan Shihui
Series D in 2021
Guoquan Shihui is a prominent food supplier in China specializing in hot pot and barbecue products. The company operates a supermarket convenience store chain that offers a wide range of food items, including casual snacks, fresh ingredients, and prepared meals. Guoquan Shihui employs both B2B and B2C models, combining offline retail with an online presence to meet the needs of small and medium-sized catering businesses and provide convenient meal solutions for consumers. The brand focuses on enhancing home dining experiences by offering ready-to-eat, ready-to-heat, and ready-to-cook products, enabling families to enjoy tasty meals with ease. With an extensive network of nearly 10,000 retail locations, Guoquan Shihui is committed to delivering quality and convenience across diverse dining scenarios.
WOW COLOUR
Series A in 2021
WOW COLOUR is a retailer specializing in beauty and personal care products, operating stores primarily in China. The company offers a diverse collection of cosmetics, including makeup, skincare, perfumes, and beauty tools, allowing customers to conveniently access a wide range of beauty brands in a single location. As a one-stop shop for beauty enthusiasts, WOW COLOUR aims to meet the varying needs of its clientele by providing a comprehensive selection of professional beauty products.
Jiadianziwei
Seed Round in 2021
Jiadianziwei is a compound condiments brand focused on the R&D, marketing of flavored soup base, bowl chicken seasoning & scallion sauce.
Jiadianziwei
Angel Round in 2020
Jiadianziwei is a compound condiments brand focused on the R&D, marketing of flavored soup base, bowl chicken seasoning & scallion sauce.
D2CMALL.COM
Series D in 2020
D2CMALL.COM is an e-commerce platform for fashion and beauty products. It combines trendy fashion, cutting-edge art, and personalized design, and it collects the most plentiful, novel, and high-quality women's clothing. Menswear, shoes, bags, and fashion accessories are all available. The official website offers private customized brands in addition to the limited pre-sale of designer products. The D2C designer integration store is now open throughout the country.
Guoquan Shihui
Series C in 2020
Guoquan Shihui is a prominent food supplier in China specializing in hot pot and barbecue products. The company operates a supermarket convenience store chain that offers a wide range of food items, including casual snacks, fresh ingredients, and prepared meals. Guoquan Shihui employs both B2B and B2C models, combining offline retail with an online presence to meet the needs of small and medium-sized catering businesses and provide convenient meal solutions for consumers. The brand focuses on enhancing home dining experiences by offering ready-to-eat, ready-to-heat, and ready-to-cook products, enabling families to enjoy tasty meals with ease. With an extensive network of nearly 10,000 retail locations, Guoquan Shihui is committed to delivering quality and convenience across diverse dining scenarios.
WakeData
Series B in 2020
WakeData is a provider of comprehensive big data services designed for offline enterprises. The company specializes in integrating online and offline data to enhance operational efficiency and facilitate digital transformation for its clients. By leveraging technologies such as WiFi probes, camera face recognition, and user online behavior analysis, WakeData enables businesses to optimize their customer management and marketing strategies. This approach shifts enterprise IT from merely supporting business operations to driving them, transforming traditional marketing methods into targeted digital campaigns. Through its innovative solutions, WakeData aims to unlock the full value of offline data, contributing to more effective decision-making and management in the retail sector.
Guoquan Shihui
Series B in 2020
Guoquan Shihui is a prominent food supplier in China specializing in hot pot and barbecue products. The company operates a supermarket convenience store chain that offers a wide range of food items, including casual snacks, fresh ingredients, and prepared meals. Guoquan Shihui employs both B2B and B2C models, combining offline retail with an online presence to meet the needs of small and medium-sized catering businesses and provide convenient meal solutions for consumers. The brand focuses on enhancing home dining experiences by offering ready-to-eat, ready-to-heat, and ready-to-cook products, enabling families to enjoy tasty meals with ease. With an extensive network of nearly 10,000 retail locations, Guoquan Shihui is committed to delivering quality and convenience across diverse dining scenarios.
HyperSKU
Series A in 2020
HyperSKU is a dropshipping supplier that provides a comprehensive online platform designed to assist dropshippers and small to medium-sized businesses in scaling their eCommerce operations. The company offers a diverse range of products, including women’s clothing, pet supplies, consumer electronics, health and beauty items, as well as home and kitchen goods. HyperSKU's platform features a dynamic supplier database, real-time synchronization with clients' stores, and affordable express international shipping. These solutions enable users to efficiently source products, fulfill orders quickly, and deliver packages reliably to customers worldwide. In addition, HyperSKU supports services such as customization, private labeling, and warehouse kitchens to enhance the overall dropshipping experience.
Freemud
Series B in 2019
Freemud is a smart retail operation platform that specializes in digital payment solutions for various sectors, including catering, convenience stores, and retail. The company provides a low-code, low-cost platform for developing customized, cloud-native digital applications, enabling businesses to enhance the management of member assets throughout the entire member life cycle. Freemud's offerings allow customers to streamline payment processing, update deals, and connect with third-party services, thereby improving the overall consumption experience and increasing customer loyalty. By focusing on tailored solutions, Freemud aims to add significant value to merchants across diverse industries.
Club Factory
Series D in 2019
Club Factory built an integrated supply chain from manufacturers to consumers for cross-border e-commerce. They scan the whole Internet to find factories which sell on Wish/Ebay/Amazon, and bring consumers the best prices.
Plum
Series B in 2019
Plum is an e-commerce platform for second-hand fashion products. It works as a one-stop consignment service platform that provides filming, sales, customer service, sale, and a full set of consignment services.
Webuy Group
Series C in 2019
Founded in 2017, Webuy/Jingling Group is a social e-commerce company which owns brands including Shaking Baby (甩甩宝宝), Haoyiku (好衣库) and 芝麻云仓. Webuy Group is a community-based e-commerce platform. It enables merchants to share links to sale items in the app to WeChat, China's most popular social media app, where shoppers can directly make their purchases.
Yicang Youpin
Angel Round in 2019
Henan Yicang Youpin Department Store Co., Ltd. is a Chinese retailer that specializes in the online sale of various apparel brands, including clothing, footwear, and children's wear. Established in 2016, the company focuses on promoting domestic brands and operates under a multi-brand strategy that integrates both physical and online retail channels. Its business model emphasizes a new retail format, linking stores with e-commerce to foster a consumer ecosystem. With its headquarters in Xinxiang, Yicang Youpin aims to expand its reach across the country, particularly in third- and fourth-tier cities, through franchise brand collection discount stores and centralized sales strategies. The company supports small local businesses by providing low-cost entry points for aspiring entrepreneurs to launch their own apparel shops, thereby enhancing consumer choices and driving brand promotion.
T11 Food Market
Series A in 2019
T11 Food Market operates a retail supermarket that focuses on providing fresh groceries through both an online platform and physical stores. The company utilizes smart retail technology to enhance its supply chain operations, ensuring that customers receive high-quality, fresh products. This approach not only emphasizes food safety but also promotes efficiency in the shopping experience, catering to the needs of consumers seeking reliable grocery options.
Beidian
Series A in 2019
Beidian providing consumers with home, clothing, food, beauty, mother and baby, etc. good stuff. Different from the traditional platform, the store communicates through the social sharing of people, realizes the three-way connection between consumers, shopkeepers and supply chain, and delivers selected good goods to consumers. Badian adheres to the source supply chain model and has reached in-depth cooperation with tens of thousands of high-quality brands, source factories and agricultural products bases around the world to ensure that consumers can spend less money to buy better products.
WakeData
Series A in 2019
WakeData is a provider of comprehensive big data services designed for offline enterprises. The company specializes in integrating online and offline data to enhance operational efficiency and facilitate digital transformation for its clients. By leveraging technologies such as WiFi probes, camera face recognition, and user online behavior analysis, WakeData enables businesses to optimize their customer management and marketing strategies. This approach shifts enterprise IT from merely supporting business operations to driving them, transforming traditional marketing methods into targeted digital campaigns. Through its innovative solutions, WakeData aims to unlock the full value of offline data, contributing to more effective decision-making and management in the retail sector.
Jusda
Series A in 2019
Jusda International Supply Chain Management Co., Ltd., founded in 2000 and based in Shenzhen, China, specializes in providing a comprehensive service platform for supply chain management. The company offers a range of freight and logistics services, including e-commerce supply chain solutions, aimed at enhancing efficiency in global trade. As a key service provider for Foxconn Technology Group, Jusda focuses on integrating Component to Consumer (C2C) supply chain services. The firm's innovative business model encompasses various flows—trading, goods, information, capital, technology, and process—leveraging advanced technology and research and development to drive professionalism and growth within the supply chain management sector.
DealeXtreme
Series A in 2019
DX is a consumer e-commerce retailer that sells its products through website. Their product categories such as phones, accessories, consumer electronics, computers, office products, automobiles, motorcycles, electrical products, tools, lights, home products, garden products, sports, outdoor, apparel, watches, security, appliances, beauty products, health products, shoes, bags, and hairs extensions.
Freemud
Series A in 2018
Freemud is a smart retail operation platform that specializes in digital payment solutions for various sectors, including catering, convenience stores, and retail. The company provides a low-code, low-cost platform for developing customized, cloud-native digital applications, enabling businesses to enhance the management of member assets throughout the entire member life cycle. Freemud's offerings allow customers to streamline payment processing, update deals, and connect with third-party services, thereby improving the overall consumption experience and increasing customer loyalty. By focusing on tailored solutions, Freemud aims to add significant value to merchants across diverse industries.
Webuy Group
Series B in 2018
Founded in 2017, Webuy/Jingling Group is a social e-commerce company which owns brands including Shaking Baby (甩甩宝宝), Haoyiku (好衣库) and 芝麻云仓. Webuy Group is a community-based e-commerce platform. It enables merchants to share links to sale items in the app to WeChat, China's most popular social media app, where shoppers can directly make their purchases.
ShengXianChuanQi
Series B in 2018
Shengxianchuanqi is a fresh food chain supermarket that mainly provides customers with fresh food and kitchen merchandise.
T11 Food Market
Angel Round in 2018
T11 Food Market operates a retail supermarket that focuses on providing fresh groceries through both an online platform and physical stores. The company utilizes smart retail technology to enhance its supply chain operations, ensuring that customers receive high-quality, fresh products. This approach not only emphasizes food safety but also promotes efficiency in the shopping experience, catering to the needs of consumers seeking reliable grocery options.
Dudao Keji
Angel Round in 2018
Doodod solution for general industry, channel retail, branded retail, commercial real estate, financial banking, and community e-commerce. The company is focusing on the field of big data and social consumption scenarios.
MagMode
Series C in 2018
MagMode is a men's fashion brand incubator. The company has opened three stores in Beijing, and plans to open more in other major cities in China. It also operates a mobile app featuring the latest international fashion trends and concepts. Initiated by editor-in-chief of the world’s top fashion magazine, fashion director, writer and artist, Magmode collaborates each season with fashion publishers, artists and designers from fashion’s origins including Europe and Japan in order to find and select the most promising designers of the season. Given proper consideration to subtle details, each collection is tailored to best fit Asian figures. By offering a cultural initiative to discuss possibilities of life, Magmode redefines fashion boutique through various means including workshops, photos, videos and publications, with absolute dedication to become an incubator and advocate for fashion and culture. Founded in 2015 by Cai Chongda, the company is headquartered in Minhang, Shanghai, China.
Meiwo
Series A in 2018
Meiwo is a real estate company that operates an online shopping platform focused on furniture and home decor products. Through its website, Meiwo provides a wide range of items, including home textiles, furniture, lighting fixtures, and other decorative elements, facilitating convenient online shopping for customers. In addition to its online presence, the company maintains 40 offline stores, catering to consumers who prefer to shop in person. This dual approach allows Meiwo to meet diverse customer preferences in home decorating and furnishing needs.
Haoyiku
Series B in 2018
Haoyiku is a community-based e-commerce platform founded in 2017 by Qiangqiang Wu and based in Hangzhou. The company focuses on apparel and employs a unique S2b2C model, connecting suppliers, businesses, and consumers. By leveraging social networks and the WeChat app, Haoyiku facilitates a seamless shopping experience that includes rapid payment settlements and enhanced customer outreach. This model not only allows partner brands to efficiently off-load inventory but also enables individual merchants to sell products within their social circles, contributing to a low return rate and ongoing business improvement through training and support.
Webuy Group
Series B in 2018
Founded in 2017, Webuy/Jingling Group is a social e-commerce company which owns brands including Shaking Baby (甩甩宝宝), Haoyiku (好衣库) and 芝麻云仓. Webuy Group is a community-based e-commerce platform. It enables merchants to share links to sale items in the app to WeChat, China's most popular social media app, where shoppers can directly make their purchases.
RELX Technology
Series A in 2018
RELX Technology is an independent e-cigarette brand based in Beijing that focuses on developing innovative products for adult smokers. The company operates in over 50 countries and is recognized as the market leader in China, offering a diverse product portfolio that includes four distinct product lines and a smartphone app. RELX Technology emphasizes its commitment to responsible practices, having been acknowledged as a socially-responsible corporation by the Chinese government. The company employs a robust research and development strategy, utilizing advanced technologies such as artificial intelligence and facial recognition to prevent underage access to its products. Additionally, RELX Technology utilizes an integrated offline distribution model paired with branded retail stores to effectively serve the e-vapor market.
Webuy Group
Series A in 2018
Founded in 2017, Webuy/Jingling Group is a social e-commerce company which owns brands including Shaking Baby (甩甩宝宝), Haoyiku (好衣库) and 芝麻云仓. Webuy Group is a community-based e-commerce platform. It enables merchants to share links to sale items in the app to WeChat, China's most popular social media app, where shoppers can directly make their purchases.
Haoyiku
Series A in 2018
Haoyiku is a community-based e-commerce platform founded in 2017 by Qiangqiang Wu and based in Hangzhou. The company focuses on apparel and employs a unique S2b2C model, connecting suppliers, businesses, and consumers. By leveraging social networks and the WeChat app, Haoyiku facilitates a seamless shopping experience that includes rapid payment settlements and enhanced customer outreach. This model not only allows partner brands to efficiently off-load inventory but also enables individual merchants to sell products within their social circles, contributing to a low return rate and ongoing business improvement through training and support.
ZaiLouXia
Series A in 2018
Beijing Zailouxia Technology Co., Ltd. specializes in the operation of unmanned convenience stores and public refrigerators, focusing on enhancing access to fresh food products. The company provides a self-service shopping experience that allows customers to conveniently purchase snacks, fresh produce, and groceries. By implementing a reliable food supply chain, Zailouxia aims to improve community security and reduce costs associated with delivery and packaging. This innovative approach not only caters to consumer needs but also supports the overall livelihood of the community by making fresh food more accessible.
ezbuy
Series C in 2018
Ezbuy Holdings Limited, founded in 2010 and based in Singapore, operates a leading online marketplace specializing in a diverse range of products, including apparel, home furnishings, electronics, and beauty items. As a prominent player in cross-border e-commerce in Southeast Asia, ezbuy connects consumers to various brands and sellers from countries such as China, the USA, Korea, and Taiwan, while also facilitating access to popular online sites like Taobao and Amazon. The platform emphasizes service excellence and convenience, offering features like a subscription service for affordable shipping, product reviews for informed purchasing, and same-day delivery options. Additionally, ezbuy collaborates with local retail shops to enhance parcel collection services. Currently, it operates in Singapore, Malaysia, Thailand, and Indonesia, striving to provide an efficient and cost-effective online shopping experience for its customers.
PatPat
Series C in 2018
PatPat is an online shopping platform tailored for mothers, providing significant discounts on a variety of products for babies, infants, toddlers, children, and maternity needs. The app features daily deals that can reach discounts of 50-90%, with some items available for free. By maintaining strong relationships with manufacturers, PatPat ensures competitive pricing and a diverse selection of products. The platform makes it easier for mothers to shop efficiently and economically, with new promotional events launching every day at 6am PST.
SEE Xiaodianpu
Series C in 2018
SEE Xiaodiaopu is a content commercialization alliance and small program e-commerce SaaS service platform. SEE helps thousands of people create "small program stores" and establishes a channel for the brand to enter WeChat and reach new users. SEE also helps with brand sales and reputation through content communication and marketing. SEE has partnered with more than 1000 brands, covering beauty, home, snacks, fashion, and curriculum categories. In addition, SEE has established exclusive cooperation with dozens of WeChat brands.
Mili Shenghuo
Angel Round in 2018
Mili Shenghuo is a developer of an e-commerce platform designed to let offline stores to create their online stores.
Club Factory
Series C in 2018
Club Factory built an integrated supply chain from manufacturers to consumers for cross-border e-commerce. They scan the whole Internet to find factories which sell on Wish/Ebay/Amazon, and bring consumers the best prices.
Smart Fabric
Series A in 2018
Smart Fabric is a company that transforms the textile production and trade process through a cloud-based enterprise resource planning (ERP) system. By connecting customer orders from brands and garment factories to upstream processes such as spinning, printing, dyeing, and weaving, Smart Fabric enhances collaboration among these entities. Utilizing the Internet of Things and an advanced ordering system, the company streamlines the fabric production workflow, functioning as a centralized dispatching hub. Smart Fabric focuses on delivering innovative, data-driven solutions that enable textile manufacturers to digitize their operations, manage supply chain demands more effectively, and improve overall efficiency in the manufacturing process.
Jiuhuar
Series A in 2018
Jiuhuar are a Chinese distribution company that specializes in exporting San Diegan craft beer.
Guoxiaomei
Series C in 2017
Guoxiaomei is a self-service smart shelf business operator that places snack bars in corporate offices, including Alibaba, China Telecom, Focus Media, and Tencent.
Meituan
Series F in 2017
Meituan develops and operates a platform providing retail and online group buying services. It retails and delivers Chinese food from local restaurants online. It operates a social commerce website that offers online group discounts for movie tickets, groceries, food, restaurants, entertainment, and health/fitness sectors. Wang Xing founded Meituan Group in 2010 that became Meituan-Dianping in December 2015, with its headquarters in Beijing in China. Meituan-Dianping officially changed its name to Meituan in September 2020.
Plum
Series A in 2017
Plum is an e-commerce platform for second-hand fashion products. It works as a one-stop consignment service platform that provides filming, sales, customer service, sale, and a full set of consignment services.
Guoxiaomei
Series A in 2017
Guoxiaomei is a self-service smart shelf business operator that places snack bars in corporate offices, including Alibaba, China Telecom, Focus Media, and Tencent.
Guoxiaomei
Series A in 2017
Guoxiaomei is a self-service smart shelf business operator that places snack bars in corporate offices, including Alibaba, China Telecom, Focus Media, and Tencent.
Guoxiaomei
Angel Round in 2017
Guoxiaomei is a self-service smart shelf business operator that places snack bars in corporate offices, including Alibaba, China Telecom, Focus Media, and Tencent.
Kalaku
Series A in 2017
Kalaku is an indoor entertainment, new retail and marketing interaction services company.
MagMode
Series B in 2017
MagMode is a men's fashion brand incubator. The company has opened three stores in Beijing, and plans to open more in other major cities in China. It also operates a mobile app featuring the latest international fashion trends and concepts. Initiated by editor-in-chief of the world’s top fashion magazine, fashion director, writer and artist, Magmode collaborates each season with fashion publishers, artists and designers from fashion’s origins including Europe and Japan in order to find and select the most promising designers of the season. Given proper consideration to subtle details, each collection is tailored to best fit Asian figures. By offering a cultural initiative to discuss possibilities of life, Magmode redefines fashion boutique through various means including workshops, photos, videos and publications, with absolute dedication to become an incubator and advocate for fashion and culture. Founded in 2015 by Cai Chongda, the company is headquartered in Minhang, Shanghai, China.
HeyTea
Series A in 2017
HeyTea is a Chinese tea shop that specializes in cheese-topped tea and fruit tea. In 2012, HEYTEA originated from an alley in the riverside. Originally known as ROYALTEA , the royal tea was completely upgraded to the registered brand HEYTEA.
Club Factory
Series B in 2017
Club Factory built an integrated supply chain from manufacturers to consumers for cross-border e-commerce. They scan the whole Internet to find factories which sell on Wish/Ebay/Amazon, and bring consumers the best prices.
MagMode
Series A in 2016
MagMode is a men's fashion brand incubator. The company has opened three stores in Beijing, and plans to open more in other major cities in China. It also operates a mobile app featuring the latest international fashion trends and concepts. Initiated by editor-in-chief of the world’s top fashion magazine, fashion director, writer and artist, Magmode collaborates each season with fashion publishers, artists and designers from fashion’s origins including Europe and Japan in order to find and select the most promising designers of the season. Given proper consideration to subtle details, each collection is tailored to best fit Asian figures. By offering a cultural initiative to discuss possibilities of life, Magmode redefines fashion boutique through various means including workshops, photos, videos and publications, with absolute dedication to become an incubator and advocate for fashion and culture. Founded in 2015 by Cai Chongda, the company is headquartered in Minhang, Shanghai, China.
HeyTea
Series A in 2016
HeyTea is a Chinese tea shop that specializes in cheese-topped tea and fruit tea. In 2012, HEYTEA originated from an alley in the riverside. Originally known as ROYALTEA , the royal tea was completely upgraded to the registered brand HEYTEA.
Inmix
Series B in 2016
Consumer retail
WonderFull (Wandou Gongzhu)
Series A in 2016
WonderFull (Wandou Gongzhu) provides the most accurate and professional Japanese products and services.
Farfetch
Series F in 2016
Farfetch is an online platform established in 2008 that connects buyers and sellers of personal luxury goods. It unites various independent fashion boutiques and offers a diverse range of products, including bags, dresses, shoes, and accessories. The company partners with over 1,000 luxury goods sellers to provide their inventory to nearly one million active customers, charging a commission for each sale. Farfetch operates a modular technology platform designed to enhance the luxury fashion ecosystem, utilizing a proprietary technology stack to support its applications, services, and data. In addition to its digital marketplace, Farfetch also includes Browns stores and the New Guard Group, and it offers solutions that facilitate the e-commerce operations of luxury brands. The company's focus on connecting luxury brands closely with the fashion industry underlines its commitment to the sector.
ezbuy
Series B in 2016
Ezbuy Holdings Limited, founded in 2010 and based in Singapore, operates a leading online marketplace specializing in a diverse range of products, including apparel, home furnishings, electronics, and beauty items. As a prominent player in cross-border e-commerce in Southeast Asia, ezbuy connects consumers to various brands and sellers from countries such as China, the USA, Korea, and Taiwan, while also facilitating access to popular online sites like Taobao and Amazon. The platform emphasizes service excellence and convenience, offering features like a subscription service for affordable shipping, product reviews for informed purchasing, and same-day delivery options. Additionally, ezbuy collaborates with local retail shops to enhance parcel collection services. Currently, it operates in Singapore, Malaysia, Thailand, and Indonesia, striving to provide an efficient and cost-effective online shopping experience for its customers.
Pinduoduo
Series A in 2016
Pinduoduo offers an interactive and fun virtual bazaar experience to its users. It develops an e-waybill system to make shipping information more transparent and updated to users and to realize greater logistics quality and efficiency for our third-party logistics providers. It also constantly provides merchants with consumer insights and preferences to help them tailor-make products for their targeted customers and facilitate communication between merchants and users.
Youzijie
Series A in 2015
Youzijie is an E-commerce platform for brand, company, and merchant.
Qing Life
Seed Round in 2015
Light Life sells personal care products that include sanitary napkins, cotton towels, and cotton pads. Itallow consumers to directly buy goods or services from a seller over the internet using a web browser or a mobile app.
Fang.com
Post in 2015
Fang.com is a real estate Internet portal in China in terms of the number of page views and visitors to its websites.
Royole
Series C in 2015
Royole Corporation is a global leader in the development and manufacturing of advanced flexible displays, flexible sensors, and innovative smart devices. The company specializes in foldable smartphones and tablets, smart writing pads, wearables, and mobile theaters, offering products such as the FlexPai smartphone, RoWrite smart writing pad, and Moon mobile theater. Headquartered in Fremont, California, with an additional office in Shenzhen, China, Royole provides tailored solutions across various industries, including consumer electronics, automotive, computing, and telecommunications. Its display technology ranges from small panels for handheld devices to large high-resolution screens. The company also engages in consulting services and has established a strategic partnership with JD.COM to enhance its market reach through online sales. Founded in 2012, Royole continues to push the boundaries of flexible electronics to meet the evolving needs of consumers and businesses alike.
SEE Xiaodianpu
Series A in 2015
SEE Xiaodiaopu is a content commercialization alliance and small program e-commerce SaaS service platform. SEE helps thousands of people create "small program stores" and establishes a channel for the brand to enter WeChat and reach new users. SEE also helps with brand sales and reputation through content communication and marketing. SEE has partnered with more than 1000 brands, covering beauty, home, snacks, fashion, and curriculum categories. In addition, SEE has established exclusive cooperation with dozens of WeChat brands.
D2CMALL.COM
Series B in 2015
D2CMALL.COM is an e-commerce platform for fashion and beauty products. It combines trendy fashion, cutting-edge art, and personalized design, and it collects the most plentiful, novel, and high-quality women's clothing. Menswear, shoes, bags, and fashion accessories are all available. The official website offers private customized brands in addition to the limited pre-sale of designer products. The D2C designer integration store is now open throughout the country.
PatPat
Series A in 2015
PatPat is an online shopping platform tailored for mothers, providing significant discounts on a variety of products for babies, infants, toddlers, children, and maternity needs. The app features daily deals that can reach discounts of 50-90%, with some items available for free. By maintaining strong relationships with manufacturers, PatPat ensures competitive pricing and a diverse selection of products. The platform makes it easier for mothers to shop efficiently and economically, with new promotional events launching every day at 6am PST.
Inmix
Series A in 2015
Consumer retail
Shifu.com
Series A in 2015
Shifu provides the best product reviews, product comparisons, and buying guides. We provide comprehensive and unbiased reviews of products we use every day. We spent thousands of hours trying and working with the products we review so you can make the best buying decision.
Nattitude
Angel Round in 2015
Nattitude is a retailer focused on developing and selling amino acid-based personal care products aimed at Chinese families. The company offers a range of high-quality and affordable items, including shampoos, cleansing mousses, and shower gels. Nattitude's commitment to natural ingredients is reflected in its product line, which includes subscription-based brands like Zhiguan. The company has secured investments through both angel and A rounds within its first year, highlighting its potential for growth in the consumer products market.
IWODE Trendy Tailor
Series B in 2015
IWODE Trendy Tailor is a manufacturer that offers tailoring services. They offer high-quality, exquisite-tasting personalized apparel at a reasonable price. There are no hidden fees for extra services such as embroidery of names or other extra labor that IWODE may supply. They also provide free ironing, adjustments, and delivery with no minimum purchase requirement.
SilkCloud
Series A in 2015
SilkCloud is a provider of a cloud-based eCommerce platform designed to support retail and technology companies. The platform offers scalable solutions that enable users to unify identity management, authorize multi-channel catalogs, and manage orders across various channels. Additionally, it includes billing and payment services tailored for enterprises, facilitating streamlined operations and enhancing customer experiences. SilkCloud also features an app store developed for a prominent technology company, further extending its capabilities in the eCommerce sector.
Smart Order
Angel Round in 2015
Smart Order specializes in providing order management systems tailored for the hospitality sector, including hotels, homestays, and bed-and-breakfast establishments. The company offers a comprehensive platform that enhances operational efficiency through effective information management, data processing, and technology optimization. Their services include a homestay management system that integrates with major travel platforms, enabling users to manage order data effectively. Additionally, Smart Order supports accommodations with various functionalities, including access to data from popular booking sites and integration with communication tools. By streamlining management processes, Smart Order helps hospitality businesses maximize their commercial potential.
FirstCry India
Series D in 2015
FirstCry is an online portal for baby products and toys. They have over 20000+ items from 250+ top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Zapak, Mee Mee, and so on. The company provides best of the products and brands at the best prices with quality online shopping experience, fast and reliable delivery service, and a prompt customer care. FirstCry was founded in 2010 and is based in Pune, India.
BeiBei
Series C in 2015
BeiBei Group, founded in 2011 and based in Hangzhou, China, operates a comprehensive e-commerce platform that specializes in women and children's apparel, accessories, household goods, diapers, and toys. The company is dedicated to providing a wide variety of products at competitive prices, catering to the needs of families. With a focus on convenience, BeiBei offers free delivery services, allowing customers to receive their purchases at specified times and locations. The founding team comprises former members of Alibaba, and the company has attracted significant venture capital investment from various notable firms. BeiBei aims to establish itself as a leading technology retail platform in the global market.
Yetang
Series A in 2014
Yetang is a Chinese e-commerce platform that caters to young consumers seeking to discover and shop for independent designers. Established in 2014, Yetang offers a wide selection of fashion and lifestyle products, featuring items from approximately 800 designers across 34 countries. By focusing on indie apparel and accessories, Yetang enables customers to engage with smaller brands and access unique products that are not typically available through mainstream retail channels.
PatPat
Series A in 2014
PatPat is an online shopping platform tailored for mothers, providing significant discounts on a variety of products for babies, infants, toddlers, children, and maternity needs. The app features daily deals that can reach discounts of 50-90%, with some items available for free. By maintaining strong relationships with manufacturers, PatPat ensures competitive pricing and a diverse selection of products. The platform makes it easier for mothers to shop efficiently and economically, with new promotional events launching every day at 6am PST.
BeiBei
Series B in 2014
BeiBei Group, founded in 2011 and based in Hangzhou, China, operates a comprehensive e-commerce platform that specializes in women and children's apparel, accessories, household goods, diapers, and toys. The company is dedicated to providing a wide variety of products at competitive prices, catering to the needs of families. With a focus on convenience, BeiBei offers free delivery services, allowing customers to receive their purchases at specified times and locations. The founding team comprises former members of Alibaba, and the company has attracted significant venture capital investment from various notable firms. BeiBei aims to establish itself as a leading technology retail platform in the global market.
Secoo
Series D in 2014
Secoo is a luxury products and services platform based in China, facilitating global trade between buyers and suppliers through both online and offline channels. The company operates an online retail platform and experience centers in key cities such as Beijing, Shanghai, Chengdu, and others, as well as in Malaysia. Secoo collaborates with renowned brand boutiques, allowing customers to pick up products ordered online at physical locations. The majority of its revenue is derived from its online business, with a significant focus on the Chinese market. Established in 2011, Secoo has built a substantial membership base of 500,000, including over 20,000 VIP members. The company aims to enhance its presence by establishing exhibition centers in major cities, further solidifying its position in the luxury retail sector.
Yetang
Angel Round in 2014
Yetang is a Chinese e-commerce platform that caters to young consumers seeking to discover and shop for independent designers. Established in 2014, Yetang offers a wide selection of fashion and lifestyle products, featuring items from approximately 800 designers across 34 countries. By focusing on indie apparel and accessories, Yetang enables customers to engage with smaller brands and access unique products that are not typically available through mainstream retail channels.
VFinance
Series A in 2014
VFinance is a Shanghai-based start-up providing digital financial infrastructure solutions to enterprises in China. VFinance has teamed up with Alibaba-backed online bank MYbank to provide fundraising products to micro-sized enterprises in China, according to China Money Network’s report. VFinance was created in 2013 to offer financial infrastructure solutions to Chinese enterprises in logistics, tourism, real estate and retail sectors. The latest movement is the launch of UniFin strategy by providing the financial infrastructure services and integrating enterprises from different industries and from upstream to downstream. The main product is VFinance Wallet that allows enterprises to make transactions via WeChat, UnionPay, and Alipay.
Mizhe.com
Series B in 2014
Mizhe.com operates an e-commerce website that offers discounts for shoppers on Chinese e-commerce sites. Cooperating with more than 600 online sites, including Dangdang, and Tmall, Mizhe.com provides customers a user-friendly shopping guide, which derives from referral links to e-commerce sites such as Taobao, Amazon China, and many others. Shoppers can receive offers for up to 50 percent off of purchases, as well as find additional coupons at Miquan.com, which is the Groupon.com of China. Mizhe was founded in Beijing in August 2011. It claims to generate over 100 million RMB ($16 million) in sales via its platform. It now has millions of users signed up, and hundreds of thousands of daily active shoppers. IDG Capital Partners invested just over $1.6 million in a Series A funding round for Mizhe.com in 2012.
Three Squirrels
Series C in 2014
Three Squirrels Inc., founded in 2012 and headquartered in Wuhu, China, specializes in the production and distribution of casual snacks, including nuts, dried fruits, meat clams, and puffed products. The company operates through both online and offline channels, adopting a new food retail model that enhances direct interactions between businesses and consumers. It has achieved notable success in the Chinese snack market, topping nut sales on platforms like Taobao Tmall shortly after its inception, with sales reaching nearly 8 million units in its first year. Three Squirrels focuses on research and development, as well as private label snack food packaging and sales, positioning itself as a significant player in the forest food sector.
VANCL
Series G in 2014
VANCL is an online retailer based in Beijing, China, specializing in a wide range of apparel, accessories, footwear, and textiles. Founded in 2007 by Chen Nian, the company offers a diverse selection of products, including shirts, dresses, pants, shoes, and various accessories such as bags, scarves, and sunglasses. By focusing on modern styles at competitive prices, VANCL aims to provide customers with high-quality clothing options. In addition to its online presence, the company operates physical stores, enhancing its accessibility to consumers.
Yinman
Venture Round in 2014
Chinese fashion
Keen Systems
Series A in 2014
Keen Systems offers a cloud-based ecommerce software solution tailored for print service providers, enabling them to establish online stores and optimize their operational workflow. This platform facilitates the transition from traditional methods of handling transactions, such as phone calls and emails, to a streamlined online process. By providing tools for file management, customer communication, billing, scheduling, and shipping, Keen's service helps printing companies reduce costs, enhance efficiency, and strengthen customer relationships. The company, founded by experts in both the print and Internet technology sectors, made its initial public announcement in 2009 and gained recognition at the Graph Expo in 2011, where it received a prestigious award. Keen has since positioned itself as a key partner in the ecommerce workflow for the print industry, which is experiencing a significant shift towards online transactions.
HaiTaoCheng.com
Series C in 2013
HaiTaoCheng is an e-commerce platform that offers various consumer goods and luxury items.
Secoo
Series C in 2013
Secoo is a luxury products and services platform based in China, facilitating global trade between buyers and suppliers through both online and offline channels. The company operates an online retail platform and experience centers in key cities such as Beijing, Shanghai, Chengdu, and others, as well as in Malaysia. Secoo collaborates with renowned brand boutiques, allowing customers to pick up products ordered online at physical locations. The majority of its revenue is derived from its online business, with a significant focus on the Chinese market. Established in 2011, Secoo has built a substantial membership base of 500,000, including over 20,000 VIP members. The company aims to enhance its presence by establishing exhibition centers in major cities, further solidifying its position in the luxury retail sector.
Bamatea
Series A in 2013
Bamatea Co., Ltd. is a large-scale tea enterprise with the integration of a tea plantation base, production and processing, chain, and export. Bama tea originated from The Xinji Tea Shop a hundred years ago, and its boss, Wang Wenli, is a representative inheritor of intangible cultural heritage, as well as the 13th generation descendant of Wang Shirang, the man who discovered Tieguanyin tea. Bamatea owns and carries out its operations in three entities: Anxi Bama Tea Limited Company, Shenzhen Bama Tea Chain Limited Company, and Xiamen Bama Tea Limited Company. Currently, the company manages a tea base of over 50,000 mu and has an annual processing capability of 6,000 tons, with one of its factories, Longmen Processing Factory, being the most modern refinement processing factory of oolong and Tieguanyin in Asia. With close to 1,000 chain stores, Bamatea ranks second in China's tea industry.
Mizhe.com
Series A in 2013
Mizhe.com operates an e-commerce website that offers discounts for shoppers on Chinese e-commerce sites. Cooperating with more than 600 online sites, including Dangdang, and Tmall, Mizhe.com provides customers a user-friendly shopping guide, which derives from referral links to e-commerce sites such as Taobao, Amazon China, and many others. Shoppers can receive offers for up to 50 percent off of purchases, as well as find additional coupons at Miquan.com, which is the Groupon.com of China. Mizhe was founded in Beijing in August 2011. It claims to generate over 100 million RMB ($16 million) in sales via its platform. It now has millions of users signed up, and hundreds of thousands of daily active shoppers. IDG Capital Partners invested just over $1.6 million in a Series A funding round for Mizhe.com in 2012.
VFinance
Series A in 2013
VFinance is a Shanghai-based start-up providing digital financial infrastructure solutions to enterprises in China. VFinance has teamed up with Alibaba-backed online bank MYbank to provide fundraising products to micro-sized enterprises in China, according to China Money Network’s report. VFinance was created in 2013 to offer financial infrastructure solutions to Chinese enterprises in logistics, tourism, real estate and retail sectors. The latest movement is the launch of UniFin strategy by providing the financial infrastructure services and integrating enterprises from different industries and from upstream to downstream. The main product is VFinance Wallet that allows enterprises to make transactions via WeChat, UnionPay, and Alipay.
BeiBei
Series A in 2013
BeiBei Group, founded in 2011 and based in Hangzhou, China, operates a comprehensive e-commerce platform that specializes in women and children's apparel, accessories, household goods, diapers, and toys. The company is dedicated to providing a wide variety of products at competitive prices, catering to the needs of families. With a focus on convenience, BeiBei offers free delivery services, allowing customers to receive their purchases at specified times and locations. The founding team comprises former members of Alibaba, and the company has attracted significant venture capital investment from various notable firms. BeiBei aims to establish itself as a leading technology retail platform in the global market.
FClub
Series C in 2012
Fclub.cn is a Chinese flash sale website that offers clothing, shoes, jewelry, bags, and accessories at discounted prices. A Chinese fashion brand, Fclub.cn has partnered with many world famous fashion groups, especially in Western countries, to build a supply platform that aims to offer all kinds of discounted products. Fclub.cn was founded by FGROUP LIMITED in 2009 and is now managed by Fclub E-Commerce Company. The company secured US$30 million in series B funding led by IGC, along with IDG Capital, Zero2IPO Capital, and SK Capital.
Secoo
Series B in 2012
Secoo is a luxury products and services platform based in China, facilitating global trade between buyers and suppliers through both online and offline channels. The company operates an online retail platform and experience centers in key cities such as Beijing, Shanghai, Chengdu, and others, as well as in Malaysia. Secoo collaborates with renowned brand boutiques, allowing customers to pick up products ordered online at physical locations. The majority of its revenue is derived from its online business, with a significant focus on the Chinese market. Established in 2011, Secoo has built a substantial membership base of 500,000, including over 20,000 VIP members. The company aims to enhance its presence by establishing exhibition centers in major cities, further solidifying its position in the luxury retail sector.
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