6 Floor, Tower A, COFCO Plaza, 8 Jianguomennei Avenue, Beijing 100005, China
11 Times Square, 16th Floor New York, NY 10036
6 Floor, Tower A, COFCO Plaza 8 Jianguomennei Ave. Beijing, 100005
84 Brook Street London W1K 5EH
11F 420, Teheran-ro, Gangnam-gu, Seoul, Korea
Xiaohui Cao
Partner
Cui Guangfu
Partner
Ning Kang
Managing Director
Jianguang Li
Venture Partner
Xiaojun Li
Partner
Meng Lian
VP
Yikun Liu
Partner
Michelle Ma
Partner
Kuiguang Niu
Partner
Chen Tong
Partner
Antony Yung
Partner
Jianbin Zhang
Venture Partner
Suyang Zhang
Managing Partner
Haitao Zhang
Managing Director
Zhiyong Zhen
Principal
Quan Zhou
General Partner
Jian Zhu
Venture Partner
Fei Yang
Director of IPO Division
Past deals in Advertising
DeepBrain AI
Series B in 2021
DeepBrain AI specializes in advanced conversational artificial intelligence technology, particularly in content creation. The company offers a platform that transforms text into videos using AI and conversation processing technology, allowing businesses to quickly convert ideas into visual content. Its technology has applications across various sectors, including broadcasting, education, and the service industry. Recognized for its innovative capabilities, DeepBrain AI has attracted significant investment, accumulating $9.5 million to date, with notable partnerships including Microsoft and SK Telecom. As the demand for its differentiated technology continues to grow, the company is poised for expansion into global markets, leveraging its proven performance and strategic collaborations.
Clapper
Seed Round in 2021
Clapper is a social media platform that fosters genuine connections and community engagement by allowing users to share brief mobile video content. It provides an ad-free environment where individuals can express themselves freely, sharing real-life moments, opinions, and talents. The platform emphasizes authentic interactions, enabling users to connect with friends, family, and like-minded individuals while participating in current trends. Clapper's focus on empowering users to express themselves without the threat of trolling or shadow banning distinguishes it in the social media landscape.
NewsBreak
Series C in 2021
NewsBreak is a prominent platform for local news and information, catering to over 40 million users in the United States. The company leverages advanced technology to deliver community-focused content from more than 10,000 sources, ensuring timely and accessible news coverage. Based in Mountain View, California, NewsBreak bridges the gap between modern technology and traditional local media, providing a digital solution that enables users to access vital information for safer and more connected living. Its application features a user-friendly interface that aggregates fresh content, including photos and videos, from various sources, allowing users to stay informed on their preferred topics and discover related stories from reputable publications. Additionally, NewsBreak connects users with local information and targeted advertising from local businesses, contributing to increased traffic and revenue that bolster local communities.
DeepBrain AI
Series A in 2019
DeepBrain AI specializes in advanced conversational artificial intelligence technology, particularly in content creation. The company offers a platform that transforms text into videos using AI and conversation processing technology, allowing businesses to quickly convert ideas into visual content. Its technology has applications across various sectors, including broadcasting, education, and the service industry. Recognized for its innovative capabilities, DeepBrain AI has attracted significant investment, accumulating $9.5 million to date, with notable partnerships including Microsoft and SK Telecom. As the demand for its differentiated technology continues to grow, the company is poised for expansion into global markets, leveraging its proven performance and strategic collaborations.
Tikin Media
Series B in 2019
Tikin Media is an innovative advertising company that specializes in elevator marketing solutions, connecting property owners with advertisers. The company installs advanced commercial projectors in elevators, creating a unique advertising platform that enhances consumer exposure to brands. Tikin Media has attracted significant investment from major players in the industry, including Baidu Venture Capital, Sequoia China, and IDG. With a focus on high-end commercial building media operations, Tikin Media has developed proprietary elevator projection technology that transforms traditional advertising methods, enabling mobile interconnectivity and incorporating programmatic ordering and big data analysis capabilities.
NewsBreak
Series B in 2019
NewsBreak is a prominent platform for local news and information, catering to over 40 million users in the United States. The company leverages advanced technology to deliver community-focused content from more than 10,000 sources, ensuring timely and accessible news coverage. Based in Mountain View, California, NewsBreak bridges the gap between modern technology and traditional local media, providing a digital solution that enables users to access vital information for safer and more connected living. Its application features a user-friendly interface that aggregates fresh content, including photos and videos, from various sources, allowing users to stay informed on their preferred topics and discover related stories from reputable publications. Additionally, NewsBreak connects users with local information and targeted advertising from local businesses, contributing to increased traffic and revenue that bolster local communities.
Zhiketong Technology
Series C in 2019
Beijing Zhiketong Technology Co., Ltd., established in 2014, specializes in providing direct marketing services for the hospitality, leisure, and entertainment sectors through its web platform on WeChat. The company acts as an agency that offers a range of digital marketing solutions, including consulting, advertising, and comprehensive data analysis. By assisting partners in optimizing their management efficiency and enhancing service quality, Zhiketong Technology helps businesses increase brand awareness and attract more customers. Its services encompass intelligent data analysis systems, online marketing strategies, customer management tools, and online store design, all aimed at driving revenue growth for hotels and tourism attractions in China.
Zmeng Network Technology (ZMT)
Series C in 2018
ZMT is a Beijing-based precision marketing services provider. ZMT offers mobile precision marketing solutions, covering a number of fields including life services, automobile, real estate, education, healthcare, finance, and tourism.
Zhiketong Technology
Series B in 2018
Beijing Zhiketong Technology Co., Ltd., established in 2014, specializes in providing direct marketing services for the hospitality, leisure, and entertainment sectors through its web platform on WeChat. The company acts as an agency that offers a range of digital marketing solutions, including consulting, advertising, and comprehensive data analysis. By assisting partners in optimizing their management efficiency and enhancing service quality, Zhiketong Technology helps businesses increase brand awareness and attract more customers. Its services encompass intelligent data analysis systems, online marketing strategies, customer management tools, and online store design, all aimed at driving revenue growth for hotels and tourism attractions in China.
Tikin Media
Series A in 2018
Tikin Media is an innovative advertising company that specializes in elevator marketing solutions, connecting property owners with advertisers. The company installs advanced commercial projectors in elevators, creating a unique advertising platform that enhances consumer exposure to brands. Tikin Media has attracted significant investment from major players in the industry, including Baidu Venture Capital, Sequoia China, and IDG. With a focus on high-end commercial building media operations, Tikin Media has developed proprietary elevator projection technology that transforms traditional advertising methods, enabling mobile interconnectivity and incorporating programmatic ordering and big data analysis capabilities.
Zhiketong Technology
Series B in 2018
Beijing Zhiketong Technology Co., Ltd., established in 2014, specializes in providing direct marketing services for the hospitality, leisure, and entertainment sectors through its web platform on WeChat. The company acts as an agency that offers a range of digital marketing solutions, including consulting, advertising, and comprehensive data analysis. By assisting partners in optimizing their management efficiency and enhancing service quality, Zhiketong Technology helps businesses increase brand awareness and attract more customers. Its services encompass intelligent data analysis systems, online marketing strategies, customer management tools, and online store design, all aimed at driving revenue growth for hotels and tourism attractions in China.
Yilan
Seed Round in 2018
Yilan is a VaaS platform that offers video content services, algorithm services, content, and advertising services. It also provides content signing, content machine manual review, video semantic understanding, video playback platform, intelligent recommendation system, video advertising, video distribution, and other linkages.
Zhiketong Technology
Series A in 2017
Beijing Zhiketong Technology Co., Ltd., established in 2014, specializes in providing direct marketing services for the hospitality, leisure, and entertainment sectors through its web platform on WeChat. The company acts as an agency that offers a range of digital marketing solutions, including consulting, advertising, and comprehensive data analysis. By assisting partners in optimizing their management efficiency and enhancing service quality, Zhiketong Technology helps businesses increase brand awareness and attract more customers. Its services encompass intelligent data analysis systems, online marketing strategies, customer management tools, and online store design, all aimed at driving revenue growth for hotels and tourism attractions in China.
Zmeng Network Technology (ZMT)
Series B in 2017
ZMT is a Beijing-based precision marketing services provider. ZMT offers mobile precision marketing solutions, covering a number of fields including life services, automobile, real estate, education, healthcare, finance, and tourism.
NewsBreak
Series B in 2017
NewsBreak is a prominent platform for local news and information, catering to over 40 million users in the United States. The company leverages advanced technology to deliver community-focused content from more than 10,000 sources, ensuring timely and accessible news coverage. Based in Mountain View, California, NewsBreak bridges the gap between modern technology and traditional local media, providing a digital solution that enables users to access vital information for safer and more connected living. Its application features a user-friendly interface that aggregates fresh content, including photos and videos, from various sources, allowing users to stay informed on their preferred topics and discover related stories from reputable publications. Additionally, NewsBreak connects users with local information and targeted advertising from local businesses, contributing to increased traffic and revenue that bolster local communities.
Zmeng Network Technology (ZMT)
Series B in 2017
ZMT is a Beijing-based precision marketing services provider. ZMT offers mobile precision marketing solutions, covering a number of fields including life services, automobile, real estate, education, healthcare, finance, and tourism.
NewsBreak
Series A in 2016
NewsBreak is a prominent platform for local news and information, catering to over 40 million users in the United States. The company leverages advanced technology to deliver community-focused content from more than 10,000 sources, ensuring timely and accessible news coverage. Based in Mountain View, California, NewsBreak bridges the gap between modern technology and traditional local media, providing a digital solution that enables users to access vital information for safer and more connected living. Its application features a user-friendly interface that aggregates fresh content, including photos and videos, from various sources, allowing users to stay informed on their preferred topics and discover related stories from reputable publications. Additionally, NewsBreak connects users with local information and targeted advertising from local businesses, contributing to increased traffic and revenue that bolster local communities.
EverString
Series B in 2015
EverString is a provider of a cloud-based predictive analytics platform that assists companies in identifying and engaging with potential customer prospects. The platform leverages data from both online and offline sources to deliver accurate company and contact information, including firmographics and technographics. Its features encompass predictive scoring, demand generation, and advertisement targeting, enabling businesses to develop new sales pipelines and enhance conversion rates. Designed for B2B sales and marketing professionals, EverString’s solution supports pipeline growth, customer acquisition, market expansion, account prioritization, and the provision of actionable insights.
RGYUN
Series A in 2015
RGYUN operates a mobile platform specializing in Private Marketplace (PMP) trading for soft advertisements. The company develops software that facilitates advertising transactions, particularly tailored for medium to large media enterprises. By offering a customized PMP trading environment, RGYUN enables users to engage in real-time bidding, enhancing the efficiency of advertising transactions. This approach allows media companies to establish and manage their own private trading platforms, streamlining the process of buying and selling advertising space.
KKeye
Series C in 2015
KKeye, Inc. is a company based in China that specializes in developing and marketing online advertising tracking software. It provides internet advertising and marketing optimization technology services through a software-as-a-service (SaaS) platform that leverages big data technology. This platform is designed to help businesses enhance their marketing efforts by attracting more customers and increasing revenue.
Bilibili
Series B in 2015
Bilibili provides high-quality content and an immersive entertainment experience, and have built their platform based on the strong emotional connections of their users to their content and communities. They started as a content community inspired by ACG, and have evolved into a full-spectrum online entertainment world covering a wide array of genres and media formats, including videos, live broadcasting, and mobile games. They have a young and culturally aspirational user base willing to invest in a high-quality entertainment experience. Bilibili uses an Adobe Flash or HTML5 player, which can be manually switched, to play user-submitted videos hosted by either itself or third-party sources, while featuring a real-time overlaying subtitle system for interactive playback experience.
Bilibili
Series A in 2014
Bilibili provides high-quality content and an immersive entertainment experience, and have built their platform based on the strong emotional connections of their users to their content and communities. They started as a content community inspired by ACG, and have evolved into a full-spectrum online entertainment world covering a wide array of genres and media formats, including videos, live broadcasting, and mobile games. They have a young and culturally aspirational user base willing to invest in a high-quality entertainment experience. Bilibili uses an Adobe Flash or HTML5 player, which can be manually switched, to play user-submitted videos hosted by either itself or third-party sources, while featuring a real-time overlaying subtitle system for interactive playback experience.
EverString
Series A in 2014
EverString is a provider of a cloud-based predictive analytics platform that assists companies in identifying and engaging with potential customer prospects. The platform leverages data from both online and offline sources to deliver accurate company and contact information, including firmographics and technographics. Its features encompass predictive scoring, demand generation, and advertisement targeting, enabling businesses to develop new sales pipelines and enhance conversion rates. Designed for B2B sales and marketing professionals, EverString’s solution supports pipeline growth, customer acquisition, market expansion, account prioritization, and the provision of actionable insights.
EverString
Seed Round in 2013
EverString is a provider of a cloud-based predictive analytics platform that assists companies in identifying and engaging with potential customer prospects. The platform leverages data from both online and offline sources to deliver accurate company and contact information, including firmographics and technographics. Its features encompass predictive scoring, demand generation, and advertisement targeting, enabling businesses to develop new sales pipelines and enhance conversion rates. Designed for B2B sales and marketing professionals, EverString’s solution supports pipeline growth, customer acquisition, market expansion, account prioritization, and the provision of actionable insights.
Limei Advertising
Series B in 2012
Beijing Limei Advertising Co. Ltd. is a provider of mobile marketing solutions with a large domestic revenue and financing scale in China. The company’s product lineup includes the iMedia wireless advertisement injecting management platform (with more than 90% domestic WAP media coverage) and the Allmob mobile intelligent advertisement platform (with more than 200,000 Android apps). The total number of product downloads has reached 4.5 billion and the number is increasing rapidly. At present, the company has set up branches in Shanghai, Guangzhou, Shenzhen, Wuhan, Chengdu, Xiamen, and Qingdao. It has also invested in seven professional mobile internet technology development companies.
KKeye
Series B in 2012
KKeye, Inc. is a company based in China that specializes in developing and marketing online advertising tracking software. It provides internet advertising and marketing optimization technology services through a software-as-a-service (SaaS) platform that leverages big data technology. This platform is designed to help businesses enhance their marketing efforts by attracting more customers and increasing revenue.
Xiaomi Technology
Series B in 2011
Xiaomi Corporation is a technology company headquartered in Beijing, China, founded in 2010. It specializes in manufacturing and marketing smartphones, consumer electronics, and Internet of Things (IoT) products. Xiaomi operates through several segments, including Smartphones, IoT and Lifestyle Products, Internet Services, and Others. The Smartphones segment includes a range of Android-based devices, while the IoT and Lifestyle Products segment features smart TVs, laptops, AI speakers, and various smart hardware. Additionally, Xiaomi provides Internet services such as advertising and value-added services. The company has expanded its presence internationally and is a leading smartphone brand in India and increasing its market share in Europe. Xiaomi is known for its commitment to innovation and customer feedback, which informs its product development. It sells its products through online platforms and retail stores across multiple countries.
Xiaomi Technology
Series A in 2011
Xiaomi Corporation is a technology company headquartered in Beijing, China, founded in 2010. It specializes in manufacturing and marketing smartphones, consumer electronics, and Internet of Things (IoT) products. Xiaomi operates through several segments, including Smartphones, IoT and Lifestyle Products, Internet Services, and Others. The Smartphones segment includes a range of Android-based devices, while the IoT and Lifestyle Products segment features smart TVs, laptops, AI speakers, and various smart hardware. Additionally, Xiaomi provides Internet services such as advertising and value-added services. The company has expanded its presence internationally and is a leading smartphone brand in India and increasing its market share in Europe. Xiaomi is known for its commitment to innovation and customer feedback, which informs its product development. It sells its products through online platforms and retail stores across multiple countries.
Limei Advertising
Series A in 2011
Beijing Limei Advertising Co. Ltd. is a provider of mobile marketing solutions with a large domestic revenue and financing scale in China. The company’s product lineup includes the iMedia wireless advertisement injecting management platform (with more than 90% domestic WAP media coverage) and the Allmob mobile intelligent advertisement platform (with more than 200,000 Android apps). The total number of product downloads has reached 4.5 billion and the number is increasing rapidly. At present, the company has set up branches in Shanghai, Guangzhou, Shenzhen, Wuhan, Chengdu, Xiamen, and Qingdao. It has also invested in seven professional mobile internet technology development companies.
Heidi Coast Advertising
Series D in 2008
Heidi Coast Advertising Co., Ltd. is a Chinese company focused on the development and operation of campus media integrated marketing solutions. Heidi Coast Advertising’s leading brand, “China Campus Media,” covers new media such as campus video, campus outdoor, campus activity, CC176.com, and more. By cooperating with educational institutions and major domestic media organizations, the company spreads news, entertainment, programs, and advertisement information in universities and colleges, with students as the main audience group. It covers 18 economically developed cities and over 330 colleges and universities in China. It influences over 5 million people daily and maintains a campus broadcasting network.
Jingshi Wanwei
Series B in 2008
KKeYe, a self-owned brand of Jingshi Wanwei Software, is a Chinese search marketing service provider that scientifically improves the cost-performance ratio of online advertising based on the analysis of massive advertising data. KKeYe is the only company in China that scientifically improves the cost-performance ratio of online advertising based on the monitoring and analysis 5 search engines, 631 internet media, 9231 channels, and 18 forms of online advertisements. It also provides deep search marketing services for customers relying on core technologies. It has a number of patented technologies to its own name, and has won the title of national high-tech enterprise in 2010. Established in 2007, KKeYe received capital funding from IDG.
Tiansheng
Series B in 2007
Tiansheng Digital TV Development Co., Ltd. is a professional institution dedicated to the national marketing and promotional activities of the European football channel of Guangdong Television. TianSheng deployed the entire plan for the operation and development of the European football channel, starting from when the channel first entered the cable network in different regions, to developing specific market promotion planning activities in various regions for the channel and carrying out marketing by recruiting agents. TianSheng also invests huge funds into large scale advertisements, ground activities, and other promotional activities, in order to improve the brand of European football channels and create new operation modes for China’s digital TV paid channels.
Heidi Coast Advertising
Series C in 2007
Heidi Coast Advertising Co., Ltd. is a Chinese company focused on the development and operation of campus media integrated marketing solutions. Heidi Coast Advertising’s leading brand, “China Campus Media,” covers new media such as campus video, campus outdoor, campus activity, CC176.com, and more. By cooperating with educational institutions and major domestic media organizations, the company spreads news, entertainment, programs, and advertisement information in universities and colleges, with students as the main audience group. It covers 18 economically developed cities and over 330 colleges and universities in China. It influences over 5 million people daily and maintains a campus broadcasting network.
KKeye
Series A in 2007
KKeye, Inc. is a company based in China that specializes in developing and marketing online advertising tracking software. It provides internet advertising and marketing optimization technology services through a software-as-a-service (SaaS) platform that leverages big data technology. This platform is designed to help businesses enhance their marketing efforts by attracting more customers and increasing revenue.
RGYUN
Series A in 2006
RGYUN operates a mobile platform specializing in Private Marketplace (PMP) trading for soft advertisements. The company develops software that facilitates advertising transactions, particularly tailored for medium to large media enterprises. By offering a customized PMP trading environment, RGYUN enables users to engage in real-time bidding, enhancing the efficiency of advertising transactions. This approach allows media companies to establish and manage their own private trading platforms, streamlining the process of buying and selling advertising space.
Tiansheng
Series A in 2006
Tiansheng Digital TV Development Co., Ltd. is a professional institution dedicated to the national marketing and promotional activities of the European football channel of Guangdong Television. TianSheng deployed the entire plan for the operation and development of the European football channel, starting from when the channel first entered the cable network in different regions, to developing specific market promotion planning activities in various regions for the channel and carrying out marketing by recruiting agents. TianSheng also invests huge funds into large scale advertisements, ground activities, and other promotional activities, in order to improve the brand of European football channels and create new operation modes for China’s digital TV paid channels.
Yadi
Series A in 2006
Yadi is a brand integration marketing company based on mainstream media brand communication services. It is the pulse of industry development and accelerates the change of thinking from large screens to small screens.
Tencent Holdings
Seed Round in 2000
Tencent Holdings Limited is a leading internet service provider based in Shenzhen, China, known for its extensive range of value-added services, including online games, social networking, financial technology, and online advertising. Founded in 1998, Tencent operates major platforms such as WeChat and QQ, which facilitate communication, entertainment, and e-commerce for millions of users. The company is recognized as the world's largest video game publisher, with popular titles like Honor of Kings in its portfolio. In addition to its core services, Tencent is involved in the production and distribution of films and television programs, as well as software development and digital content licensing. With a focus on user-oriented strategies, Tencent continues to adapt and expand its offerings, positioning itself as a vital part of daily life for many consumers in China and beyond.
Allyes Advertisement Network
Series A in 2000
Allyes Advertisement Network is a professional interactive network marketing services company that offers comprehensive network advertising technology, online marketing and effect marketing services. Allyes is the first enterprise to engage in network advertising software development in China. Its software product series AdForward possesses its own property right, trademark privilege, software enterprise certificate, and software test certificate, and covers advertisement distribution, governance, originality, orientation, and effect assessment. This software series is now being used by hundreds of commercial websites and advertising companies and occupies more than 80% of the Chinese market.
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