Ideas & Capital
Ideas & Capital is a venture capital firm based in Mexico City that invests in seed, early and growth-stage companies across Latin America, with a focus on software, financial services, agribusiness and food value chains, and education. Founded in 2013, it pursues direct equity investments and typically allocates between 0.25 million and 5 million per portfolio company, aiming to build a regional presence in Mexico and broader Latin America. The firm emphasizes more than capital, offering strategic support to help portfolio companies institutionalize operations, expand into new markets and make value-driven decisions. It also seeks investments that generate environmental and social impact alongside strong economic returns, contributing to community development and sustainable growth. Through a multisectoral approach, Ideas & Capital partners with companies poised to scale while aligning financial goals with positive societal outcomes.
Top Stages
https://crunchbase.com/organization/***
https://linkedin.com/company/***
https://signal.nfx.com/firms/***
Past deals in Mexico
Deporprivé
Seed Round in 2020
Deporprivé operates an online sports products outlet that provides exclusive access to brand-partner sales and discounts across endurance and outdoor categories. Founded in 2016 and headquartered in Mexico City, the company offers a wide range of branded items, including running shoes, tennis rackets, swimsuits, bicycles, and travel hammocks, from well-known brands such as Adidas, Nike, Reebok, Salomon and Asics. The platform serves customers seeking discounted sports gear through a multi-channel distribution approach, enabling brands and enthusiasts to access a broad selection efficiently.
Deporprivé
Seed Round in 2019
Deporprivé operates an online sports products outlet that provides exclusive access to brand-partner sales and discounts across endurance and outdoor categories. Founded in 2016 and headquartered in Mexico City, the company offers a wide range of branded items, including running shoes, tennis rackets, swimsuits, bicycles, and travel hammocks, from well-known brands such as Adidas, Nike, Reebok, Salomon and Asics. The platform serves customers seeking discounted sports gear through a multi-channel distribution approach, enabling brands and enthusiasts to access a broad selection efficiently.
Tropical Organic Growers
Series A in 2016
Tropical Organic Growers is a production and shipping company based in Colima, Mexico, focused on cultivating certified organic tropical fruits. The company's farms are situated near the Pacific shore, providing optimal conditions for growing a variety of tropical fruits. Utilizing organic inputs, Tropical Organic Growers specializes in producing high-quality organic fruits, which are then supplied to international markets, allowing consumers worldwide to access fresh, organic produce.
Econduce
Series A in 2016
Econduce operates shared electric moped services in Mexico City. Users book and pay for rides via a mobile app, promoting sustainable urban mobility.
Pig.gi
Seed Round in 2016
Pig.gi is an application developed by Farrow Ventures that aims to reduce economic barriers to internet access in emerging markets. Launched in June 2016 in Mexico and subsequently in Colombia, the app allows users to earn Pig.gi Coins by engaging with brands and sharing their consumer data. These coins can be exchanged for mobile airtime from any operator. The app employs a blockchain protocol to display targeted content on users' mobile lock screens, enabling brands and media partners to sponsor users' connectivity while providing relevant advertisements. Pig.gi thus facilitates a mutually beneficial relationship between users, brands, and the media, enhancing access to digital services.
Novelistik
Series A in 2016
Novelistik is an online platform that supports reading and writing books and media content, offering a social publishing experience with features for comments, notes, highlights, and reviews. The platform emphasizes user interaction, enabling readers to easily share and engage with content globally. It covers a wide range of genres and categories and connects members of the literary community through interaction. Launched in 2012 and based in Mexico City, Novelistik aims to facilitate collaboration and discourse among readers and writers worldwide.
Tropical Organic Growers
Seed Round in 2015
Tropical Organic Growers is a production and shipping company based in Colima, Mexico, focused on cultivating certified organic tropical fruits. The company's farms are situated near the Pacific shore, providing optimal conditions for growing a variety of tropical fruits. Utilizing organic inputs, Tropical Organic Growers specializes in producing high-quality organic fruits, which are then supplied to international markets, allowing consumers worldwide to access fresh, organic produce.
Econduce
Seed Round in 2015
Econduce operates shared electric moped services in Mexico City. Users book and pay for rides via a mobile app, promoting sustainable urban mobility.
Novelistik
Seed Round in 2014
Novelistik is an online platform that supports reading and writing books and media content, offering a social publishing experience with features for comments, notes, highlights, and reviews. The platform emphasizes user interaction, enabling readers to easily share and engage with content globally. It covers a wide range of genres and categories and connects members of the literary community through interaction. Launched in 2012 and based in Mexico City, Novelistik aims to facilitate collaboration and discourse among readers and writers worldwide.
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