The Icehouse

Marama Labs Limited is a New Zealand-based company founded in 2019 that specializes in developing and marketing innovative UV-Vis spectroscopy technology. Its primary product is a spectrophotometer designed to identify and measure the characteristics of turbid samples by utilizing the spectral properties of light. This technology simplifies the analytical process by eliminating the need for multiple pre-testing processing and filtering steps, thereby allowing users to maintain sample integrity and significantly reduce measurement turnaround time. The instrument effectively measures absorption, extinction, and scattering spectra of both clear and turbid liquids, catering to the needs of customers seeking efficient and accurate scientific analysis.

Ideally is a technology company that provides an on-demand consumer testing platform for brands. It enables clients to swiftly gather statistically representative feedback from diverse global audiences, helping them to identify growth opportunities, analyze competitors, and validate innovative ideas. The platform offers a more cost-effective solution, being 10 times cheaper than traditional methods.

Marama Labs Limited is a New Zealand-based company founded in 2019 that specializes in developing and marketing innovative UV-Vis spectroscopy technology. Its primary product is a spectrophotometer designed to identify and measure the characteristics of turbid samples by utilizing the spectral properties of light. This technology simplifies the analytical process by eliminating the need for multiple pre-testing processing and filtering steps, thereby allowing users to maintain sample integrity and significantly reduce measurement turnaround time. The instrument effectively measures absorption, extinction, and scattering spectra of both clear and turbid liquids, catering to the needs of customers seeking efficient and accurate scientific analysis.

Ideally is a technology company that provides an on-demand consumer testing platform for brands. It enables clients to swiftly gather statistically representative feedback from diverse global audiences, helping them to identify growth opportunities, analyze competitors, and validate innovative ideas. The platform offers a more cost-effective solution, being 10 times cheaper than traditional methods.

Yabble is a company that specializes in delivering agile insights through its data and insights platform, which is designed to enhance market research capabilities. By providing a full-service research offering, Yabble enables businesses to deepen their understanding of customer needs and market dynamics. The company's tools facilitate collaboration among brands, allowing them to work together more effectively in addressing market challenges and opportunities.