H.I.G. Capital
H.I.G. Capital is a private equity and alternative assets investment firm that provides both debt and equity capital to small and mid-sized companies. It pursues a range of strategies, including leveraged buyouts, growth equity, recapitalizations, distressed situations, and corporate carve-outs, with an operationally focused, value-added approach. The firm targets mid-market companies across sectors such as consumer, business services, manufacturing, healthcare, technology, and financial services, with investments in the United States and Europe. It typically makes control or minority investments and can deploy various forms of capital, from equity to senior debt, to support growth, restructurings, or turnarounds. Founded in 1993 and headquartered in Miami, the firm maintains a broad footprint with offices in North America and Europe as part of its private capital platform.
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Past deals in Advertising
Kantar Media
Acquisition in 2025
Kantar Media is a global leader in media measurement and analytics, providing clients with comprehensive insights into audience behavior, advertising effectiveness, and media consumption patterns. It offers data-driven solutions to help brands, agencies, and media owners optimize their marketing strategies.
Best Version Media
Acquisition in 2025
Founded in 2007, Best Version Media publishes community-focused magazines that connect local businesses with residents. It serves over 1,300 neighborhoods across the U.S. and Canada, delivering millions of magazines monthly. The company offers print and digital marketing solutions, including advertising services.
Watchfire Signs
Acquisition in 2022
Watchfire Signs, LLC is a manufacturer based in Danville, Illinois, specializing in the design, production, and servicing of durable LED signs and digital billboards. Founded in 1932, the company offers a wide range of products, including outdoor and indoor sports video scoreboards, fixed digit scoreboards, indoor displays, and gas price displays. Additionally, Watchfire provides digital sign software, installation services, and in-house engineering and support. Its products cater to various sectors, including communities, commercial clients, entertainment, and digital outdoor advertising. Watchfire Signs operates through a network of dealers, helping businesses effectively communicate with their audience and enhance visibility. The company was previously known as Time-O-Matic Inc. and is a subsidiary of The Jordan Company, L.P.
Hibu
Acquisition in 2021
Hibu is an internet services company focused on supporting small and medium-sized businesses by enhancing their digital presence. Established in 2012, Hibu connects local consumers with merchants through a variety of marketing solutions. The company offers services such as search engine optimization, social media advertising, display advertising, custom website development, listings management, and reputation management. By providing these services, Hibu enables its clients to effectively compete in the digital marketplace, helping them to grow their businesses with the support of a trained sales team.
Circle Graphics
Private Equity Round in 2019
Circle Graphics, Inc., established in 2000, is a leading provider of digital printing services in the United States. Based in Longmont, Colorado, with additional locations and regional offices across the country, the company specializes in large-format digital graphics for various applications. These include out-of-home advertising (such as billboards, transit displays, and wallscapes), business signage, wall decor, art reproduction, and professional photography. Circle Graphics offers a wide range of products, from canvas gallery wraps and banners to vehicle wraps and floor graphics, all produced using state-of-the-art equipment and proprietary software. The company is renowned for its high-quality products, quick turnaround times, and exceptional customer service.
Sistemas e Imagen Publicitaria
Acquisition in 2015
Sistemas e Imagen Publicitaria, S.L.U. specializes in outdoor advertising, providing services designed to promote products and services in public spaces. The company offers a range of advertising solutions, including billboards, monopoles, mupis, tarpaulins, signage, and banners. In addition to advertising space, Sistemas e Imagen Publicitaria focuses on the design, installation, and management of advertisements, ensuring effective visibility for various brands and products. With a commitment to enhancing outdoor marketing strategies, the company operates sales centers and actively promotes its services abroad.
Constructive Media
Acquisition in 2015
Constructive Media provides digital content solutions. They offer services that include 3D animation, custom web sites, graphic design, video production, augmented reality, virtual reality, cg renders, and 3D visuals.
Centerfield
Venture Round in 2015
Centerfield develops intelligent Big Data driven marketing and sales technology utilizing real time biddable media (RTB), automated call routing and customized scripting. Our proprietary platform, Dugout, combined with our 1500 person sales and retention center delivers new customers at scale to many of the leading brands worldwide.
Go2mobi
Private Equity Round in 2015
Go2mobi is a mobile advertising platform that facilitates connections between advertisers and their target audiences during optimal mobile engagement moments. By integrating first-party audience data derived from mobile sources with real-time location insights, the company enhances the effectiveness of advertising campaigns. Go2mobi provides advertising services to brands, agencies, and programmatic self-serve clients worldwide, allowing them to reach consumers across various channels. This enables the delivery of targeted and relevant ad campaigns, ensuring that advertisers can effectively engage with potential customers.
No Zebra Network
Private Equity Round in 2014
No Zebra Network is a Brazilian digital content producer and advertising solutions provider that plans and executes digital campaigns, connecting brands to audiences through content and technology. It operates a portfolio of digital properties spanning technology, software, gaming, entertainment, and general news, including Tecmundo, Baixaki, Baixaki Games, My Series, All Hot, Superdownloads, Mega Curious, In Short, ReXposta and QuizPop, as well as forums and community features to support user engagement. Founded in 2000, the company serves the domestic market from locations in Curitiba, São Paulo and Birigui.
Eletromidia
Acquisition in 2013
Eletromidia S.A., based in São Paulo, Brazil, specializes in out-of-home advertising services through a comprehensive network of static and digital panels. The company operates in high-traffic areas such as transportation hubs, airports, shopping malls, and residential buildings, reaching over 16 million people daily across 18 cities. In addition to advertising, Eletromidia imports, sells, and distributes electronic panels and related products, providing repair and maintenance services. The company also offers display and lighting solutions for major events, enhancing its portfolio in the advertising sector. Founded in 1993, Eletromidia operates as a subsidiary of Cosme Velho Participações S.A.
Vertice 360 Servicios Audiovisuales
Acquisition in 2013
Vértice 360 Servicios Audiovisuales is a prominent provider of technical services and equipment for audiovisual production, post-production, and advertising. The company supports the broadcasting of television channels and the execution of live events. It encompasses various audiovisual entities, including Telson, Videoreport, Apuntolapospo, Acicala, Videac, Vértice Estudio, Inevent, and Itesa. By offering state-of-the-art solutions and a skilled team, Vértice 360 facilitates the development of diverse audiovisual projects and corporate communications, effectively serving the television, advertising, and film industries.
Vertice 360 Servicios Audiovisuales
Private Equity Round in 2012
Vértice 360 Servicios Audiovisuales is a prominent provider of technical services and equipment for audiovisual production, post-production, and advertising. The company supports the broadcasting of television channels and the execution of live events. It encompasses various audiovisual entities, including Telson, Videoreport, Apuntolapospo, Acicala, Videac, Vértice Estudio, Inevent, and Itesa. By offering state-of-the-art solutions and a skilled team, Vértice 360 facilitates the development of diverse audiovisual projects and corporate communications, effectively serving the television, advertising, and film industries.
SpotX
Series A in 2010
SpotX is a privately-held global video ad serving platform focused on providing premium digital media owners with comprehensive solutions for monetizing their content through video advertising across various devices, including desktop, mobile, and connected television. The platform serves as a video supply-side solution and programmatic marketplace, offering features such as modern ad serving, programmatic infrastructure, and tools for managing over-the-top (OTT) and outstream video ad units. By connecting media owners with brands, agencies, trading desks, and demand-side platforms, SpotX facilitates the sale of video advertising while offering insights into buyer behavior and audience consumption. This enables media owners to optimize their video ad inventory and enhance revenue potential in a transparent and controlled environment.
Engine
Acquisition in 2010
Engine is an advertising and marketing company that offers a range of media and marketing services to its clients. As a market leader in various disciplines, Engine specializes in advertising, digital strategy, social media marketing, public relations, and management consulting. The company is headquartered in the United Kingdom, with additional offices located in New York. Through its diverse offerings, Engine aims to provide comprehensive solutions that meet the evolving needs of its clients in a competitive landscape.
Engine
Private Equity Round in 2010
Engine is an advertising and marketing company that offers a range of media and marketing services to its clients. As a market leader in various disciplines, Engine specializes in advertising, digital strategy, social media marketing, public relations, and management consulting. The company is headquartered in the United Kingdom, with additional offices located in New York. Through its diverse offerings, Engine aims to provide comprehensive solutions that meet the evolving needs of its clients in a competitive landscape.
Triad Retail Media
Private Equity Round in 2009
Triad Retail Media specializes in creating, managing, and operating digital media programs for major retail e-commerce websites. The company delivers innovative advertising solutions that enable national brands to effectively target and engage consumers during their shopping journey, particularly when they are making final purchase decisions. Triad's services encompass site monetization, online branding, email marketing, and customer engagement through various formats such as videos and product sampling. With a portfolio that includes some of the largest retailers globally, such as Walmart and eBay, Triad Retail Media focuses on enhancing the advertising experience by integrating it seamlessly with sales opportunities, thereby maximizing the impact of marketing efforts for both retailers and brands.
VIX
Series D in 2009
VIX is a digital media and content company that specializes in creating, acquiring, and distributing Hispanic-focused content primarily for audiences in the United States, Latin America, and Brazil. The platform offers a wide range of engaging content, including Latin music, sports, film, fashion, and news, accessible through its website and various social media channels. With a substantial following of 70 million across social platforms and over 1.4 billion monthly views, VIX ranks among the largest video publishers globally. The company also provides advertisers with opportunities for branded content that produces significant results. Based in Coral Gables, Florida, VIX operates additional offices in key locations throughout the Americas, allowing it to effectively reach and engage diverse demographics within the Hispanic market.
REVShare
Series A in 2007
REVShare has specialized in Cost-per-Action television advertising since 1989.
The company has relationships with more than 1,700 local market television stations, cable systems, syndicators and networks that are willing to provide television time on a results basis.
VIX
Series C in 2007
VIX is a digital media and content company that specializes in creating, acquiring, and distributing Hispanic-focused content primarily for audiences in the United States, Latin America, and Brazil. The platform offers a wide range of engaging content, including Latin music, sports, film, fashion, and news, accessible through its website and various social media channels. With a substantial following of 70 million across social platforms and over 1.4 billion monthly views, VIX ranks among the largest video publishers globally. The company also provides advertisers with opportunities for branded content that produces significant results. Based in Coral Gables, Florida, VIX operates additional offices in key locations throughout the Americas, allowing it to effectively reach and engage diverse demographics within the Hispanic market.
VIX
Series B in 2006
VIX is a digital media and content company that specializes in creating, acquiring, and distributing Hispanic-focused content primarily for audiences in the United States, Latin America, and Brazil. The platform offers a wide range of engaging content, including Latin music, sports, film, fashion, and news, accessible through its website and various social media channels. With a substantial following of 70 million across social platforms and over 1.4 billion monthly views, VIX ranks among the largest video publishers globally. The company also provides advertisers with opportunities for branded content that produces significant results. Based in Coral Gables, Florida, VIX operates additional offices in key locations throughout the Americas, allowing it to effectively reach and engage diverse demographics within the Hispanic market.
HealthSTAR Communications
Private Equity Round in 2001
HealthSTAR Communications is a pharmaceutical marketing services firm that provides strategic, value-added services to leading pharmaceutical and biotechnology companies worldwide. Its offerings include advertising agency services, continuing education, sample fulfillment, patient recruitment, physician meetings and symposiums, and direct-to-consumer marketing through controlled venues.
CellIT
Venture Round in 2000
CellIT is a marketing and advertising company specializing in mobile marketing solutions. Founded in March 2012 and based in Illinois, the company provides a range of services, including text message advertising and mobile surveys, aimed at enhancing customer interaction management. CellIT's software integrates customer service and marketing expertise with engineering capabilities, allowing for the automation of multimedia customer interactions, particularly within the call center and customer service sectors. The company has developed innovative mobile platforms and custom technologies designed to engage and mobilize customer bases effectively. In addition to its original offerings, CellIT was acquired by HelloWorld, expanding its capabilities within a comprehensive SaaS platform for marketing.
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