Heineken
Heineken is an international premium beer and cider manufacturer established in 1864 by the Heineken family. It is recognized as the world's second-largest brewer, following Anheuser-Busch InBev, and holds a leading position in various European markets, including the Netherlands, Austria, Greece, and Italy. Heineken distributes a diverse portfolio that consists of its flagship Heineken lager, the world’s leading international premium lager by volume, as well as brand extensions like Heineken 0.0 and Heineken Silver. The company also boasts a significant presence in the cider market, making it the largest cider producer globally. Additionally, Heineken markets around 40 national and regional brands across approximately 60 countries, emphasizing a commitment to quality through the use of natural ingredients such as malt, barley, hops, and a proprietary yeast strain. Recent acquisitions in emerging markets across Africa, India, Asia, and Latin America are expected to further drive the company's growth.
Served® Hard Seltzer
Corporate Round in 2023
The UK's go-to premium hard seltzer brand. Find us in Selfridges, Planet Organic, As Nature Intended, Teals, Eat 17 stores as well as some of the UK's leading premium bars, restaurants and hotels. Our journey started as a result of two things. The first being the realisation that the majority of alcoholic drinks on offer to us were full to the brim with cheap, artificial flavours and packed with sugar and calories. The second was our growing determination to find a way to avoid having to choose between a healthy lifestyle and enjoying a drink with friends. So we decided to do something about it and created Served. A delicious, refreshing lower-ABV drink. Made by infusing fresh wonky fruit, with natural spring water and our ultra-pure, four-times distilled, ServedPured™ gluten-free alcohol (we know that’s a mouthful, but it’s worth it). The result? A crisp, light flavour, with a touch of natural sweetness. No sugar, no carbs, no sweeteners, no-nonsense. Pure Flavour. Pure Spirit. Pure in Every Sense.
Double Dutch Drinks
Venture Round in 2023
Double Dutch Drinks is raised in the Netherlands so they have a natural affinity with superlative drinks and excellent blendings. After all, they come from the birthplace of gin! But their romance turned to frustration. While the world’s choice of spirits has continued to grow, mixers and sodas have remained bland … less of a twin, more of a shadow. Double Dutch is the result of their love affair to unite great spirits with complementary mixers that enliven and enhance. Richard Branson has supported the Double Dutch vision by giving us a Foodpreneur award for their innovative Food and Beverage brand. From the world’s best mixologists through to those who prefer their G&T on the sofa at home, they’ve created revolutionary mixers to intensify enjoyment of spirits, or to be drunk solo. Double Dutch is much more than double the taste sensation, it’s a whole new world of soft drinks.
Heineken Holding
Secondary Market in 2023
Heineken Holding is the Netherlands-based holding company which holds the capital of Heineken.
Distell Group
Acquisition in 2021
Distell Group is a multinational brewing and beverage company based in South Africa, specializing in the production and distribution of wines, spirits, ciders, and ready-to-drink beverages. The company is dedicated to creating brands that prioritize consumer needs and deliver value across various price points. With a strong focus on the beverage industry, Distell plays a significant role in the South African market while also extending its reach internationally.
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