Heineken
Heineken is an international premium beer and cider manufacturer established in 1864 by the Heineken family. It is recognized as the world's second-largest brewer, following Anheuser-Busch InBev, and holds a leading position in various European markets, including the Netherlands, Austria, Greece, and Italy. Heineken distributes a diverse portfolio that consists of its flagship Heineken lager, the world’s leading international premium lager by volume, as well as brand extensions like Heineken 0.0 and Heineken Silver. The company also boasts a significant presence in the cider market, making it the largest cider producer globally. Additionally, Heineken markets around 40 national and regional brands across approximately 60 countries, emphasizing a commitment to quality through the use of natural ingredients such as malt, barley, hops, and a proprietary yeast strain. Recent acquisitions in emerging markets across Africa, India, Asia, and Latin America are expected to further drive the company's growth.
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