Havas Media is a prominent media brand within the global communications group Havas, headquartered in New York. The company operates through two main global media networks, Havas Media and Arena Media, and emphasizes a structure designed for integration and digital fluency. Havas Media provides a range of services, including media planning and buying, data analysis and activation, creative content development, performance marketing, and expertise in mobile and social media. The company is supported by specialized units such as Mobext for mobile, Socialyse for social media, and a global trading desk known as Affiperf. Additionally, Havas Sports & Entertainment serves as the group's brand engagement network, further enhancing its offerings in the marketing landscape.
Wilderness Agency provides brand marketing strategies, content management, video production, social media, and digital marketing services.
Additive+
Acquisition in 2022
Additive+ is a data-driven advertising agency focused on enhancing the effectiveness of advertising campaigns. By leveraging data insights, the company aims to make creative content more relevant and impactful for clients in the advertising, media, and creative sectors. Additive+ specializes in executing programmatic advertising across various channels, including social media, audio, video, and display advertising. This approach enables clients to improve their campaign performance by aligning creative strategies with data-driven insights, ultimately maximizing the return on their advertising investments.
Search Laboratory
Acquisition in 2022
Search Laboratory is a global provider of digital marketing services, operating in 18 countries and specializing in campaigns tailored for diverse markets. The company focuses on enhancing online lead acquisition and maximizing revenue from existing campaigns, while also facilitating entry into new international markets. With an in-house team of mother-tongue linguists, Search Laboratory ensures that all marketing efforts are culturally relevant and effectively localized. The firm combines data science with sophisticated digital strategies, offering services such as integrated channel management, data engineering, and social media management. Their emphasis on data and analytics has resulted in the creation of proprietary software tools that enable the delivery of scalable and high-performing marketing campaigns for clients.
BD Network
Acquisition in 2017
Bd Network is providing integrated marketing communications.
ElisaDBI
Acquisition in 2013
ElisaDBI, a division of the Elisa Group, specializes in digital performance measurement and optimization solutions for businesses across Europe. The company offers a range of services, including web analytics deployment, website usability assessment, telephone tracking, and social media monitoring, aimed at enhancing clients' online presence and conversion rates. With a focus on delivering best practice digital solutions, ElisaDBI serves clients in the UK and northern Europe, providing high-end consulting and optimization services. Its brands, including e-Interactive and Webanalytics.es, extend its reach in southern Europe, further solidifying its role as a key player in the digital marketing landscape.
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