Goodwell Investments
Goodwell Investments is an impact investment firm that provides early-stage to growth capital along with hands-on support to inclusive businesses in Africa and India. It targets sectors including financial services, energy, health, mobility, education, agriculture, water and sanitation, and other basic services that improve livelihoods. The firm seeks minority stakes and offers board representation and advisory services to help portfolio companies scale sustainably. Based in the Netherlands with offices in Amsterdam and Cape Town, it pursues a long-term investment horizon of approximately five to ten years and aims to generate solid financial returns alongside social impact.
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Past deals in Tanzania
East Africa Fruits
Series A in 2020
East Africa Fruits Co. is a prominent distributor of fresh fruits, vegetables, and grains, serving a diverse clientele that includes retailers, wholesalers, local vendors, cafes, hotels, and exporters. Founded in 2013 and based in Dar es Salaam, Tanzania, the company sources its produce from smallholder farmers, providing essential services such as cleaning, sorting, packing, and marketing. By facilitating connections between sellers and buyers, East Africa Fruits Co. supports smallholder farmers with crop planning tailored to market demands. The company is dedicated to increasing the availability of fresh produce to meet growing consumer demand both locally and internationally. In its pursuit of growth, East Africa Fruits Co. aims to become a leading producer and exporter of fruits and vegetables, with plans for significant expansion in the coming years.
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