Goodwell Investments

Goodwell Investments is an impact investment firm that provides early-stage to growth capital along with hands-on support to inclusive businesses in Africa and India. It targets sectors including financial services, energy, health, mobility, education, agriculture, water and sanitation, and other basic services that improve livelihoods. The firm seeks minority stakes and offers board representation and advisory services to help portfolio companies scale sustainably. Based in the Netherlands with offices in Amsterdam and Cape Town, it pursues a long-term investment horizon of approximately five to ten years and aims to generate solid financial returns alongside social impact.

Els Boerhof

Managing Partner

Nathan Cheruiyot

Investment Associate

Judith Ngonyo

Investment Manager

Anne Ngugi

Senior Investment Manager

Lilian Oyando

Associate Partner

Wim van der Beek

Founder and Managing Partner

Wim van der Beek

Founder and Managing Partner

Past deals in Sub Saharan Africa

OmniRetail

Series A in 2025
OmniRetail is a B2B e-commerce platform founded in 2019, headquartered in Lagos, Nigeria. It aims to digitize the consumer goods supply chain from manufacturers through distributors to retailers, improving reliability, visibility, and financial capabilities.

Gaea Foods

Debt Financing in 2024
Gaea Foods Limited is a Kenyan company established in 1998, specializing in the processing and supply of peeled and cut potatoes. Based in Nairobi, the company primarily serves fast food restaurants, mainstream hotels, and centralized kitchens for universities. Gaea Foods plays a vital role in connecting smallholder farmers with major business-to-business clients, facilitating a reliable supply chain for the local urban market. Through its operations, Gaea Foods contributes to the agricultural sector by ensuring that quality produce reaches its customers efficiently.

OmniRetail

Series A in 2024
OmniRetail is a B2B e-commerce platform founded in 2019, headquartered in Lagos, Nigeria. It aims to digitize the consumer goods supply chain from manufacturers through distributors to retailers, improving reliability, visibility, and financial capabilities.

Copia Global

Series C in 2023
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, founded in 2013. It provides an innovative application that allows users to browse and order products from local shopkeepers, facilitating access to a wide range of quality goods for consumers in the developing world. The platform is designed to empower middle to low-income Africans by enabling them to make purchases without needing direct internet access. Copia Global leverages mobile technologies and a network of local agents to serve as distribution points, ensuring efficient delivery of products at consumers' convenience. The application also incorporates a mobile payment system, allowing shopkeepers to fulfill customer orders seamlessly.

Good Nature Agro

Series B in 2023
Good Nature Agro is a social enterprise based in Chipata, Zambia, focused on empowering small-scale farmers to enhance their productivity and income. Formed in 2014, the company organizes groups of farmers who nominate a Private Extension Agent (PEA) from within their ranks. These PEAs undergo rigorous training to become community leaders and provide ongoing support and personalized recommendations to fellow farmers throughout the growing season. By promoting improved farming practices, Good Nature Agro supplies high-quality legume seeds and offers loans for additional inputs, helping farmers transition from traditional crops to more lucrative options. The company also guarantees a market for the certified legume seeds harvested by the farmers, effectively enabling them to significantly increase their income and achieve lasting financial stability.

Inclusivity Solutions

Series A in 2023
Inclusivity Solutions is a company based in Cape Town, South Africa, that specializes in creating inclusive digital insurance markets. Founded in 2015, it designs, builds, and operates innovative digital insurance solutions, offering products in life, health, property, agriculture, and savings. The company focuses on expanding access to insurance for unserved and underserved consumers in emerging markets, addressing the significant gap where up to 98% of individuals lack protection against various risks. Inclusivity Solutions partners with mobile operators, insurance companies, and other distribution channels to deliver these solutions through digital platforms, leveraging the widespread use of mobile phones. The company provides comprehensive support, including strategy, product and process design, and implementation, to foster sustainable inclusive insurance markets that meet the needs of emerging consumers.

onafriq

Series C in 2022
MFS Africa Limited is a leading provider of mobile money interoperability in Africa, facilitating seamless money transfers and payments across the continent. Established in 2009 and headquartered in Accra, Ghana, the company connects mobile network operators through a unified API, enabling a range of services including remittances, merchant and bulk payments, as well as bank-to-wallet transfers. MFS Africa serves various stakeholders, including money transfer operators, banks, and mobile money operators, by offering alternatives for remittances, micro-lending, micro-insurance, and micro-savings. With additional offices in key African cities and London, MFS Africa plays a crucial role in enhancing financial connectivity and promoting financial inclusion across the region.

Copia Global

Series C in 2022
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, founded in 2013. It provides an innovative application that allows users to browse and order products from local shopkeepers, facilitating access to a wide range of quality goods for consumers in the developing world. The platform is designed to empower middle to low-income Africans by enabling them to make purchases without needing direct internet access. Copia Global leverages mobile technologies and a network of local agents to serve as distribution points, ensuring efficient delivery of products at consumers' convenience. The application also incorporates a mobile payment system, allowing shopkeepers to fulfill customer orders seamlessly.

onafriq

Series C in 2021
MFS Africa Limited is a leading provider of mobile money interoperability in Africa, facilitating seamless money transfers and payments across the continent. Established in 2009 and headquartered in Accra, Ghana, the company connects mobile network operators through a unified API, enabling a range of services including remittances, merchant and bulk payments, as well as bank-to-wallet transfers. MFS Africa serves various stakeholders, including money transfer operators, banks, and mobile money operators, by offering alternatives for remittances, micro-lending, micro-insurance, and micro-savings. With additional offices in key African cities and London, MFS Africa plays a crucial role in enhancing financial connectivity and promoting financial inclusion across the region.

Lidya

Series B in 2021
Lidya is a financial services platform focused on small and medium enterprises in Nigeria, enabling online account opening, funds management, credit building, and access to working capital. Founded in 2016 and based in Lagos, the company uses mobile-first technology and proprietary credit scoring to help SMEs open accounts quickly, manage receivables and cash flow, and secure affordable credit with higher limits as their credit profiles improve.

onafriq

Venture Round in 2021
MFS Africa Limited is a leading provider of mobile money interoperability in Africa, facilitating seamless money transfers and payments across the continent. Established in 2009 and headquartered in Accra, Ghana, the company connects mobile network operators through a unified API, enabling a range of services including remittances, merchant and bulk payments, as well as bank-to-wallet transfers. MFS Africa serves various stakeholders, including money transfer operators, banks, and mobile money operators, by offering alternatives for remittances, micro-lending, micro-insurance, and micro-savings. With additional offices in key African cities and London, MFS Africa plays a crucial role in enhancing financial connectivity and promoting financial inclusion across the region.

Chicoa Fish Farm

Venture Round in 2021
Founded in 2017, Chicoa Fish Farm is based in Maputo, Mozambique. It specializes in the sustainable production and supply of tilapia fish, employing vertically integrated solutions and focusing on offshore breeding, genetic selection, and environmentally friendly husbandry practices.

Chicoa Fish Farm

Series A in 2020
Founded in 2017, Chicoa Fish Farm is based in Maputo, Mozambique. It specializes in the sustainable production and supply of tilapia fish, employing vertically integrated solutions and focusing on offshore breeding, genetic selection, and environmentally friendly husbandry practices.

Good Nature Agro

Series A in 2020
Good Nature Agro is a social enterprise based in Chipata, Zambia, focused on empowering small-scale farmers to enhance their productivity and income. Formed in 2014, the company organizes groups of farmers who nominate a Private Extension Agent (PEA) from within their ranks. These PEAs undergo rigorous training to become community leaders and provide ongoing support and personalized recommendations to fellow farmers throughout the growing season. By promoting improved farming practices, Good Nature Agro supplies high-quality legume seeds and offers loans for additional inputs, helping farmers transition from traditional crops to more lucrative options. The company also guarantees a market for the certified legume seeds harvested by the farmers, effectively enabling them to significantly increase their income and achieve lasting financial stability.

SparkMeter

Series A in 2020
SparkMeter develops smart electricity metering systems and grid management software for underserved markets. Its products include residential and commercial meters, along with software solutions that enhance grid efficiency, enable prepaid billing, and facilitate remote monitoring. Founded in 2012, SparkMeter operates from Washington D.C. and Nairobi, Kenya.

Tomato Jos

Series A in 2020
Tomato Jos is a Nigerian company founded in 2014, based in Keffi, that specializes in the production and distribution of tomato paste. In addition to its core business, the company offers consultancy services aimed at educating farmers on best practices for tomato cultivation. By providing quality agricultural inputs and expert guidance, Tomato Jos assists smallholder farmers in improving their growing techniques to better serve local markets. The company's commitment extends beyond product quality, as it seeks to positively impact the lives of farmers and enhance the agricultural landscape in Nigeria.

East Africa Fruits

Series A in 2020
East Africa Fruits Co. is a prominent distributor of fresh fruits, vegetables, and grains, serving a diverse clientele that includes retailers, wholesalers, local vendors, cafes, hotels, and exporters. Founded in 2013 and based in Dar es Salaam, Tanzania, the company sources its produce from smallholder farmers, providing essential services such as cleaning, sorting, packing, and marketing. By facilitating connections between sellers and buyers, East Africa Fruits Co. supports smallholder farmers with crop planning tailored to market demands. The company is dedicated to increasing the availability of fresh produce to meet growing consumer demand both locally and internationally. In its pursuit of growth, East Africa Fruits Co. aims to become a leading producer and exporter of fruits and vegetables, with plans for significant expansion in the coming years.

Inclusivity Solutions

Series A in 2020
Inclusivity Solutions is a company based in Cape Town, South Africa, that specializes in creating inclusive digital insurance markets. Founded in 2015, it designs, builds, and operates innovative digital insurance solutions, offering products in life, health, property, agriculture, and savings. The company focuses on expanding access to insurance for unserved and underserved consumers in emerging markets, addressing the significant gap where up to 98% of individuals lack protection against various risks. Inclusivity Solutions partners with mobile operators, insurance companies, and other distribution channels to deliver these solutions through digital platforms, leveraging the widespread use of mobile phones. The company provides comprehensive support, including strategy, product and process design, and implementation, to foster sustainable inclusive insurance markets that meet the needs of emerging consumers.

WhereIsMyTransport

Series A in 2020
WhereIsMyTransport Ltd is an urban transportation technology company based in London, United Kingdom, with a presence in Cape Town, South Africa. The company specializes in providing comprehensive public transport data for emerging-market megacities, focusing on regions in Africa, Latin America, Southeast Europe, and South and Southeast Asia. By digitalizing network information from various modes of public transport, WhereIsMyTransport ensures data accuracy amidst the dynamic changes of these systems. Their platform offers a data collection framework for mapping both formal and informal transport networks, equipping businesses, municipalities, and citizens with essential information to enhance infrastructure and navigate urban environments effectively. Through its innovative products and data services, WhereIsMyTransport aims to improve the public transport experience for users and support industry stakeholders in their operational needs.

Copia Global

Series B in 2019
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, founded in 2013. It provides an innovative application that allows users to browse and order products from local shopkeepers, facilitating access to a wide range of quality goods for consumers in the developing world. The platform is designed to empower middle to low-income Africans by enabling them to make purchases without needing direct internet access. Copia Global leverages mobile technologies and a network of local agents to serve as distribution points, ensuring efficient delivery of products at consumers' convenience. The application also incorporates a mobile payment system, allowing shopkeepers to fulfill customer orders seamlessly.

Sendy

Series B in 2019
Sendy operates a logistics platform that simplifies delivery processes for businesses. Founded in 2014, it offers door-to-door delivery services for e-commerce, optimizes logistics for manufacturers and distributors, and provides access to multiple transporters.

Inclusivity Solutions

Series A in 2019
Inclusivity Solutions is a company based in Cape Town, South Africa, that specializes in creating inclusive digital insurance markets. Founded in 2015, it designs, builds, and operates innovative digital insurance solutions, offering products in life, health, property, agriculture, and savings. The company focuses on expanding access to insurance for unserved and underserved consumers in emerging markets, addressing the significant gap where up to 98% of individuals lack protection against various risks. Inclusivity Solutions partners with mobile operators, insurance companies, and other distribution channels to deliver these solutions through digital platforms, leveraging the widespread use of mobile phones. The company provides comprehensive support, including strategy, product and process design, and implementation, to foster sustainable inclusive insurance markets that meet the needs of emerging consumers.

Copia Global

Venture Round in 2019
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, founded in 2013. It provides an innovative application that allows users to browse and order products from local shopkeepers, facilitating access to a wide range of quality goods for consumers in the developing world. The platform is designed to empower middle to low-income Africans by enabling them to make purchases without needing direct internet access. Copia Global leverages mobile technologies and a network of local agents to serve as distribution points, ensuring efficient delivery of products at consumers' convenience. The application also incorporates a mobile payment system, allowing shopkeepers to fulfill customer orders seamlessly.

WhereIsMyTransport

Series A in 2019
WhereIsMyTransport Ltd is an urban transportation technology company based in London, United Kingdom, with a presence in Cape Town, South Africa. The company specializes in providing comprehensive public transport data for emerging-market megacities, focusing on regions in Africa, Latin America, Southeast Europe, and South and Southeast Asia. By digitalizing network information from various modes of public transport, WhereIsMyTransport ensures data accuracy amidst the dynamic changes of these systems. Their platform offers a data collection framework for mapping both formal and informal transport networks, equipping businesses, municipalities, and citizens with essential information to enhance infrastructure and navigate urban environments effectively. Through its innovative products and data services, WhereIsMyTransport aims to improve the public transport experience for users and support industry stakeholders in their operational needs.

onafriq

Series B in 2018
MFS Africa Limited is a leading provider of mobile money interoperability in Africa, facilitating seamless money transfers and payments across the continent. Established in 2009 and headquartered in Accra, Ghana, the company connects mobile network operators through a unified API, enabling a range of services including remittances, merchant and bulk payments, as well as bank-to-wallet transfers. MFS Africa serves various stakeholders, including money transfer operators, banks, and mobile money operators, by offering alternatives for remittances, micro-lending, micro-insurance, and micro-savings. With additional offices in key African cities and London, MFS Africa plays a crucial role in enhancing financial connectivity and promoting financial inclusion across the region.

Paga

Series B in 2018
Paga is a mobile payment company focused on creating a digital ecosystem for money transactions, primarily in Nigeria, where it is recognized as a leading provider in the sector. The company's application facilitates sending and receiving money through mobile devices, making financial services accessible to a broad audience. In addition to transferring funds, Paga's platform allows users to purchase airtime credits, pay bills, and make retail payments, addressing the growing demand for viable payment options. With an ambitious mission to simplify financial access for one billion people, Paga aims to overcome the challenges associated with traditional banking and enhance the overall financial inclusion in its target markets.

WhereIsMyTransport

Seed Round in 2017
WhereIsMyTransport Ltd is an urban transportation technology company based in London, United Kingdom, with a presence in Cape Town, South Africa. The company specializes in providing comprehensive public transport data for emerging-market megacities, focusing on regions in Africa, Latin America, Southeast Europe, and South and Southeast Asia. By digitalizing network information from various modes of public transport, WhereIsMyTransport ensures data accuracy amidst the dynamic changes of these systems. Their platform offers a data collection framework for mapping both formal and informal transport networks, equipping businesses, municipalities, and citizens with essential information to enhance infrastructure and navigate urban environments effectively. Through its innovative products and data services, WhereIsMyTransport aims to improve the public transport experience for users and support industry stakeholders in their operational needs.

WhereIsMyTransport

Seed Round in 2016
WhereIsMyTransport Ltd is an urban transportation technology company based in London, United Kingdom, with a presence in Cape Town, South Africa. The company specializes in providing comprehensive public transport data for emerging-market megacities, focusing on regions in Africa, Latin America, Southeast Europe, and South and Southeast Asia. By digitalizing network information from various modes of public transport, WhereIsMyTransport ensures data accuracy amidst the dynamic changes of these systems. Their platform offers a data collection framework for mapping both formal and informal transport networks, equipping businesses, municipalities, and citizens with essential information to enhance infrastructure and navigate urban environments effectively. Through its innovative products and data services, WhereIsMyTransport aims to improve the public transport experience for users and support industry stakeholders in their operational needs.

Paga

Series B in 2015
Paga is a mobile payment company focused on creating a digital ecosystem for money transactions, primarily in Nigeria, where it is recognized as a leading provider in the sector. The company's application facilitates sending and receiving money through mobile devices, making financial services accessible to a broad audience. In addition to transferring funds, Paga's platform allows users to purchase airtime credits, pay bills, and make retail payments, addressing the growing demand for viable payment options. With an ambitious mission to simplify financial access for one billion people, Paga aims to overcome the challenges associated with traditional banking and enhance the overall financial inclusion in its target markets.

Paga

Series A in 2012
Paga is a mobile payment company focused on creating a digital ecosystem for money transactions, primarily in Nigeria, where it is recognized as a leading provider in the sector. The company's application facilitates sending and receiving money through mobile devices, making financial services accessible to a broad audience. In addition to transferring funds, Paga's platform allows users to purchase airtime credits, pay bills, and make retail payments, addressing the growing demand for viable payment options. With an ambitious mission to simplify financial access for one billion people, Paga aims to overcome the challenges associated with traditional banking and enhance the overall financial inclusion in its target markets.
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