Goodwell Investments

Goodwell Investments, established in 2005, is a private equity and venture capital firm headquartered in Amsterdam, the Netherlands, with additional offices in Cape Town, South Africa, and Nairobi, Kenya. The company specializes in early-stage, growth capital investments in the Fintech sector, focusing on small and medium-sized enterprises in impact sectors such as microfinance, mobile payments, affordable housing finance, and renewable energy. Goodwell primarily invests in India, Sub-Saharan, and West Africa, with a focus on Ghana and Nigeria. It seeks to make risk capital or equity investments, typically committing a minimum of €2.5 million, and aims to hold these investments for five to ten years. The firm also provides advisory services to its portfolio companies and seeks board representation. Goodwell only takes minority stakes, less than 50%, in its investments.

Wim van der Beek

Founder and Managing Partner

Wim van der Beek

Founder and Managing Partner

Els Boerhof

Managing Partner

Nathan Cheruiyot

Investment Associate

Judith Ngonyo

Investment Manager

Anne Ngugi

Senior Investment Manager

Lilian Oyando

Associate Partner

Past deals in Kenya

Gaea Foods

Debt Financing in 2024
Gaea Foods Limited is a Kenyan company established in 1998, specializing in the processing and supply of peeled and cut potatoes. Based in Nairobi, the company primarily serves fast food restaurants, mainstream hotels, and centralized kitchens for universities. Gaea Foods plays a vital role in connecting smallholder farmers with major business-to-business clients, facilitating a reliable supply chain for the local urban market. Through its operations, Gaea Foods contributes to the agricultural sector by ensuring that quality produce reaches its customers efficiently.

Copia Global

Series C in 2023
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, founded in 2013. It provides an innovative application that allows users to browse and order products from local shopkeepers, facilitating access to a wide range of quality goods for consumers in the developing world. The platform is designed to empower middle to low-income Africans by enabling them to make purchases without needing direct internet access. Copia Global leverages mobile technologies and a network of local agents to serve as distribution points, ensuring efficient delivery of products at consumers' convenience. The application also incorporates a mobile payment system, allowing shopkeepers to fulfill customer orders seamlessly.

Copia Global

Series C in 2022
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, founded in 2013. It provides an innovative application that allows users to browse and order products from local shopkeepers, facilitating access to a wide range of quality goods for consumers in the developing world. The platform is designed to empower middle to low-income Africans by enabling them to make purchases without needing direct internet access. Copia Global leverages mobile technologies and a network of local agents to serve as distribution points, ensuring efficient delivery of products at consumers' convenience. The application also incorporates a mobile payment system, allowing shopkeepers to fulfill customer orders seamlessly.

SparkMeter

Series A in 2020
SparkMeter Inc., established in 2012 with headquarters in Washington D.C. and an office in Nairobi, Kenya, specializes in developing electricity metering systems tailored for rural and central utilities in developing markets. The company offers a range of products including SM16R, SM60R, SM60RP, and SM200E meters, catering to residential, large residential, medium commercial, and post-paid customers respectively. Additionally, SparkMeter provides software solutions that enhance grid efficiency, enable microgrids, facilitate prepaid billing, improve customer communications, and allow remote monitoring and control for utilities operating in remote areas.

Copia Global

Series B in 2019
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, founded in 2013. It provides an innovative application that allows users to browse and order products from local shopkeepers, facilitating access to a wide range of quality goods for consumers in the developing world. The platform is designed to empower middle to low-income Africans by enabling them to make purchases without needing direct internet access. Copia Global leverages mobile technologies and a network of local agents to serve as distribution points, ensuring efficient delivery of products at consumers' convenience. The application also incorporates a mobile payment system, allowing shopkeepers to fulfill customer orders seamlessly.

Sendy

Series B in 2019
Sendy Ltd. is a logistics company based in Nairobi, Kenya, founded in 2014. It operates a comprehensive logistics platform designed to simplify and optimize delivery processes for businesses. The platform facilitates door-to-door delivery for e-commerce and assists manufacturers and distributors in managing their logistics more efficiently. Sendy connects businesses with multiple transporters, allowing them to schedule, track, and pay for deliveries seamlessly. With a focus on transparency and security, Sendy empowers thousands of companies to manage their logistics through an integrated system that also provides access to reporting tools and cashless payment options.

Copia Global

Venture Round in 2019
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, founded in 2013. It provides an innovative application that allows users to browse and order products from local shopkeepers, facilitating access to a wide range of quality goods for consumers in the developing world. The platform is designed to empower middle to low-income Africans by enabling them to make purchases without needing direct internet access. Copia Global leverages mobile technologies and a network of local agents to serve as distribution points, ensuring efficient delivery of products at consumers' convenience. The application also incorporates a mobile payment system, allowing shopkeepers to fulfill customer orders seamlessly.
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