Goodwell Investments

Goodwell Investments BV is a private equity and venture capital firm based in Amsterdam, Netherlands, with additional offices in Cape Town, South Africa, and Nairobi, Kenya. Founded in 2004, the firm specializes in seed and early-stage investments, primarily focusing on small and medium-sized enterprises in the Fintech sector and other impact sectors, including water, sanitation, health, renewable energy, and affordable housing finance. Goodwell Investments aims to support businesses that provide essential goods and services in sub-Saharan Africa, particularly in Ghana and Nigeria, as well as in India. The firm typically invests a minimum of €250,000 and seeks to hold these investments for five to ten years while taking minority stakes. In addition to capital investment, Goodwell Investments offers advisory services to its portfolio companies, emphasizing sustainable business practices and social impact alongside financial returns.

Wim van der Beek

Founder and Managing Partner

Past deals in COMESA

Gaea Foods

Debt Financing in 2024
Gaea Foods Limited, founded in 1998 and based in Nairobi, Kenya, specializes in processing and supplying peeled and cut potatoes to the local urban market. The company primarily serves fast food restaurants, mainstream hotels, and centralized kitchens for universities, establishing itself as an essential link between smallholder farmers and significant business-to-business clients. Through its operations, Gaea Foods contributes to the food supply chain by ensuring quality products are delivered to various sectors within the hospitality industry.

Copia Global

Series C in 2023
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, that focuses on providing a consumer catalog order and delivery system for middle to low-income individuals in the developing world. Founded in 2013, the company leverages mobile technology and a network of local agents to facilitate access to a diverse range of quality goods at reasonable prices. Its platform enables users, including those without direct internet access, to browse products and place orders with local shopkeepers, who can then fulfill these orders and manage payments through a mobile payment system. This approach not only empowers consumers but also enhances the distribution capabilities of local businesses, making it easier for rural and peri-urban populations to access essential products conveniently.

Good Nature Agro

Series B in 2023
Good Nature Agro is a social enterprise based in Chipata, Zambia, focused on empowering small-scale farmers to generate sustainable income. The company recruits groups of farmers who nominate a member to serve as a Private Extension Agent (PEA). These PEAs receive training in agronomy and community engagement, enabling them to provide tailored support and guidance to fellow farmers throughout the growing season. Good Nature Agro supplies quality legume seeds and offers loans to facilitate improved farming practices. At harvest time, the company serves as a reliable market for the produce, specifically certified legume seeds, which allows farmers to earn significantly more compared to traditional cash crops like maize and cotton. Since its founding in 2014, Good Nature Agro has aimed to enhance agricultural productivity and income for local farming communities.

Copia Global

Series C in 2022
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, that focuses on providing a consumer catalog order and delivery system for middle to low-income individuals in the developing world. Founded in 2013, the company leverages mobile technology and a network of local agents to facilitate access to a diverse range of quality goods at reasonable prices. Its platform enables users, including those without direct internet access, to browse products and place orders with local shopkeepers, who can then fulfill these orders and manage payments through a mobile payment system. This approach not only empowers consumers but also enhances the distribution capabilities of local businesses, making it easier for rural and peri-urban populations to access essential products conveniently.

Good Nature Agro

Series A in 2020
Good Nature Agro is a social enterprise based in Chipata, Zambia, focused on empowering small-scale farmers to generate sustainable income. The company recruits groups of farmers who nominate a member to serve as a Private Extension Agent (PEA). These PEAs receive training in agronomy and community engagement, enabling them to provide tailored support and guidance to fellow farmers throughout the growing season. Good Nature Agro supplies quality legume seeds and offers loans to facilitate improved farming practices. At harvest time, the company serves as a reliable market for the produce, specifically certified legume seeds, which allows farmers to earn significantly more compared to traditional cash crops like maize and cotton. Since its founding in 2014, Good Nature Agro has aimed to enhance agricultural productivity and income for local farming communities.

Copia Global

Series B in 2019
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, that focuses on providing a consumer catalog order and delivery system for middle to low-income individuals in the developing world. Founded in 2013, the company leverages mobile technology and a network of local agents to facilitate access to a diverse range of quality goods at reasonable prices. Its platform enables users, including those without direct internet access, to browse products and place orders with local shopkeepers, who can then fulfill these orders and manage payments through a mobile payment system. This approach not only empowers consumers but also enhances the distribution capabilities of local businesses, making it easier for rural and peri-urban populations to access essential products conveniently.

Sendy

Series B in 2019
Sendy Ltd. is a logistics platform based in Nairobi, Kenya, founded in 2014. The company specializes in providing door-to-door delivery services for e-commerce, facilitating logistics optimization for manufacturers and distributors, and connecting businesses with various transporters. Sendy's platform simplifies the delivery process by allowing businesses to schedule, track, and pay for deliveries in one place, while also offering cashless payment options through mobile technology. With thousands of companies utilizing its services, Sendy aims to empower businesses and individuals by making trade more accessible and efficient.

Copia Global

Venture Round in 2019
Copia Global Inc. is an e-commerce company based in Nairobi, Kenya, that focuses on providing a consumer catalog order and delivery system for middle to low-income individuals in the developing world. Founded in 2013, the company leverages mobile technology and a network of local agents to facilitate access to a diverse range of quality goods at reasonable prices. Its platform enables users, including those without direct internet access, to browse products and place orders with local shopkeepers, who can then fulfill these orders and manage payments through a mobile payment system. This approach not only empowers consumers but also enhances the distribution capabilities of local businesses, making it easier for rural and peri-urban populations to access essential products conveniently.
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