Good & Well

Good & Well is a Toronto-based venture capital firm that focuses on early-stage investments in social purpose businesses. Established in 2014, the firm aims to support Canadian entrepreneurs by providing equity investments ranging from $100,000 to $500,000. In addition to financial backing, Good & Well offers strategic advice, operational support, and access to a network of like-minded entrepreneurs, fostering collaboration and growth among its portfolio companies.

Alexandra Baillie

Managing Director

Past deals in Ontario

Inkblot

Seed Round in 2020
Inkblot Technologies Inc., established in 2015 and headquartered in Burlington, Canada, specializes in mental health care services. The company provides personalized video mental health counselling, one-on-one sessions, life coaching, crisis support, manager training, and group sessions. Inkblot employs advanced technologies to intelligently match clients with suitable counsellors or life coaches based on their needs and preferences, monitor treatment effectiveness, and eliminate geographical barriers. The company serves patients across Canada, offering a secure, affordable, and accessible means to improve mental health.

Encircled

Venture Round in 2020
Founded in Toronto, Canada in 2012, Encircled is a sustainable clothing brand specializing in women's travel-inspired apparel. They manufacture versatile and comfortable garments using eco-friendly fabrics, offering a range of products including dresses, jackets, leggings, and tops designed to simplify wardrobes for both home and travel.

Kotn

Venture Round in 2020
Kotn is a Toronto-based direct-to-consumer clothing brand founded in 2015. It designs and sells men's and women's apparel, including t-shirts, underwear, socks, henleys, sweaters, shorts and tracksuits, online and in stores. The company uses cotton sourced directly from farmers, including Egyptian cotton, to produce garments marketed as sustainable and affordable pure cotton apparel.
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