Go4it Capital

Founded in 2016, Go4it Capital partners with innovative entrepreneurs globally, focusing on sports, digital media, and health & wellness sectors. Their mission is to create a more active and enjoyable world.

Mark Lemann

Co-Founder

Past deals in Sports

Rei do Pitaco

Venture Round in 2021
Rei do Pitaco is a Brazilian daily fantasy sports mobile app that enables users to create fantasy football teams, join leagues, and compete for real cash prizes based on player performance in major football leagues. The service emphasizes fan engagement through round-based contests and rewards, allowing users to play individually or with friends.

Sorare

Series A in 2021
Sorare is a global fantasy football game that enables users to trade official digital collectibles. Founded in Paris in 2018, the platform allows players to manage their teams using digital NFT cards, fostering competition and community interaction.

Strava

Series F in 2020
Strava is a global online platform connecting runners and cyclists. It offers features like activity tracking, performance analysis, leaderboards, goals, and real-time segments. Users can also access training plans, apparel, and devices through its online store. Strava fosters a social fitness experience by enabling users to connect with friends, compare performances, and compete worldwide.

WSC Sports

Series C in 2019
WSC Sports Technologies Ltd specializes in creating customized short-form video content for the sports industry through the use of artificial intelligence and machine learning. Founded in 2011 and headquartered in Givatayim, Israel, with additional offices in Netanya and New York, the company offers a platform that automates the generation, management, and distribution of video content. This platform analyzes live sports events, identifying key moments to create tailored video clips, which can be shared across digital platforms. WSC Sports serves various stakeholders in the sports sector, including sports organizations, media rights holders, and coaching staff, providing tools like interactive video experiences and analytics software for basketball and football. The company has established partnerships with major entities such as the NBA, ESPN, and LaLiga, allowing them to enhance fan engagement and unlock new revenue opportunities.

Tappp

Series A in 2018
Tappp facilitates access to sports content and betting services by integrating multiple payment options. It offers MLB and NFL streaming products across major US retailers and aims to enhance sports betting transactions using cash top-ups. Headquartered in New York City, Tappp's goal is to make sports content more engaging and accessible to fans.

Keemotion

Series A in 2017
Keemotion LLC, based in Brooklyn, New York, specializes in developing and marketing audiovisual equipment with a focus on automated production solutions for sports events, particularly basketball games. Established in 2014, the company employs proprietary motion-detecting technology and software to autonomously capture and produce high-quality footage of games. This innovative approach allows coaches, leagues, and broadcasters to film and stream events without the need for expensive production teams or equipment. Keemotion's solutions also facilitate easy categorization and retrieval of game footage, enabling users to tag plays and access specific video segments instantly via a personalized application. By offering an affordable means of producing professional-grade sports content, Keemotion enhances the viewing experience for fans and content owners alike.

Strava

Series E in 2017
Strava is a global online platform connecting runners and cyclists. It offers features like activity tracking, performance analysis, leaderboards, goals, and real-time segments. Users can also access training plans, apparel, and devices through its online store. Strava fosters a social fitness experience by enabling users to connect with friends, compare performances, and compete worldwide.

Keemotion

Venture Round in 2016
Keemotion LLC, based in Brooklyn, New York, specializes in developing and marketing audiovisual equipment with a focus on automated production solutions for sports events, particularly basketball games. Established in 2014, the company employs proprietary motion-detecting technology and software to autonomously capture and produce high-quality footage of games. This innovative approach allows coaches, leagues, and broadcasters to film and stream events without the need for expensive production teams or equipment. Keemotion's solutions also facilitate easy categorization and retrieval of game footage, enabling users to tag plays and access specific video segments instantly via a personalized application. By offering an affordable means of producing professional-grade sports content, Keemotion enhances the viewing experience for fans and content owners alike.

Tappp

Venture Round in 2016
Tappp facilitates access to sports content and betting services by integrating multiple payment options. It offers MLB and NFL streaming products across major US retailers and aims to enhance sports betting transactions using cash top-ups. Headquartered in New York City, Tappp's goal is to make sports content more engaging and accessible to fans.

Strava

Strava is a global online platform connecting runners and cyclists. It offers features like activity tracking, performance analysis, leaderboards, goals, and real-time segments. Users can also access training plans, apparel, and devices through its online store. Strava fosters a social fitness experience by enabling users to connect with friends, compare performances, and compete worldwide.
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