Captivate Audio
Acquisition in 2021
Captivate Audio is a podcast marketing and hosting platform that focuses on supporting independent podcast creators. The company offers a comprehensive suite of features, including podcast creation, distribution, and promotion, along with advanced analytics that provide insights into performance. Captivate Audio aims to empower podcasters by helping them build their audio brand and effectively monetize their content. Through its innovative tools, the platform facilitates first-party attribution and offers diverse monetization options, enabling creators to grow their audience and maximize their influence in the audio space.
Remixd
Acquisition in 2021
Remixd is a digital advertising company that specializes in converting publisher text into audio formats, facilitating an immediate podcast presence for content owners on major podcast platforms. By transforming written content into playable audio, Remixd enhances user experience by enabling easy and convenient on-page consumption. This innovative approach empowers advertisers to execute targeted and effective campaigns, maximizing the reach and engagement of their content.
MMD Media
Acquisition in 2019
MMD Media is a company specializing in Digital Out of Home advertising, providing a range of advertising platforms including billboards and airport advertising. The company targets high-traffic locations such as petrol stations and roadside restaurants, where consumers and business professionals spend extended periods. This strategic positioning allows MMD Media to facilitate effective advertising on a national, regional, or local scale, catering to the diverse needs of marketers seeking to reach their audiences in prominent areas.
Exterion Media
Acquisition in 2018
Exterion Media, established in 1993 and headquartered in London, specializes in out-of-home (OOH) advertising. It offers a range of services, including traditional and digital advertising solutions across transport networks and retail environments. The company helps advertisers reach audiences through various formats such as billboards, bus and rail networks, transit shelters, and retail spaces. Exterion Media is a subsidiary of Global Outdoor.
Primesight
Acquisition in 2018
Primesight is a provider of outdoor advertising services that specializes in delivering impactful advertising solutions to businesses. The company offers a range of services, including advertising screens, banners, and promotional displays, catering to both small and large format advertising needs. Its advertising platforms are strategically located in high-traffic areas such as major roads, cinemas, health clubs, retail outlets, airports, and the Glasgow underground network. By leveraging these diverse display panels, Primesight enables enterprises to effectively reach their target audiences and achieve measurable business results.
Outdoor Plus
Acquisition in 2018
Outdoor Plus is a prominent provider of outdoor media advertising services in the UK, specializing in the development of high-profile digital advertising sites. The company focuses on creating iconic digital out-of-home advertising locations, particularly in landmark areas of London where media scarcity exists. By prioritizing the delivery of advertisements to the right audiences at optimal times, Outdoor Plus aims to connect brands with an upmarket demographic. Their offerings include digital advertising screens and banners designed to effectively showcase products and services from various companies.
AudioHQ
Acquisition in 2017
AudioHQ is a leading provider of digital audio advertising services, specializing in creating a premium advertising platform that connects advertisers with a wide range of digital audio inventory. The company collaborates with various publisher partners across diverse sectors, including music, sports, news, business, and entertainment, to deliver targeted and impactful advertising solutions. By leveraging its advanced programmatic technology, AudioHQ enables advertisers to reach a vast audience of 160 million people through well-known platforms such as SoundCloud, Deezer, and audioBoom. This focus on data-rich and targeted aggregation allows audio content providers to effectively monetize their offerings while providing advertisers with compelling opportunities to engage with their desired demographics.