GGV Capital V

GGV Capital V, established in 2016, is a venture capital fund based in Menlo Park, California, managed by GGV Capital. The fund invests in the United States and China, focusing on the software sector. It typically allocates USD 5 to 25 million for initial investments in companies within this sector.

Jixun Foo

Global Managing Partner

Haojun Li

Partner

Joshua Wu

Partner

Past deals in Fruits and Vegetables

Frubana

Series C in 2021
Frubana is a digital platform based in Bogotá, Colombia, founded in 2018, that serves as a one-stop shop for restaurants by connecting them directly with agricultural producers and suppliers. The company facilitates the buying and selling of food products, enabling restaurants to source ingredients directly from farmers without intermediaries, which enhances price transparency and reduces trade barriers. Additionally, Frubana provides tools for restaurants to digitize their operations, including the creation of virtual menus that can be easily shared with customers through QR codes. By streamlining the supply chain, Frubana aims to support small retailers and restaurants in accessing fresh agricultural products efficiently.

Frubana

Series B in 2021
Frubana is a digital platform based in Bogotá, Colombia, founded in 2018, that serves as a one-stop shop for restaurants by connecting them directly with agricultural producers and suppliers. The company facilitates the buying and selling of food products, enabling restaurants to source ingredients directly from farmers without intermediaries, which enhances price transparency and reduces trade barriers. Additionally, Frubana provides tools for restaurants to digitize their operations, including the creation of virtual menus that can be easily shared with customers through QR codes. By streamlining the supply chain, Frubana aims to support small retailers and restaurants in accessing fresh agricultural products efficiently.

Bowery Farming

Series C in 2021
Bowery Farming Inc. is a modern agricultural company based in New York, specializing in post-organic produce. Founded in 2014, the company focuses on growing a variety of greens, including baby kale, lettuce, arugula, and basil, using innovative indoor farming techniques. By leveraging advanced technology, such as its proprietary BoweryOS software, Bowery Farming creates optimal conditions for plant growth, allowing it to operate without pesticides and using significantly less water compared to traditional farming methods. This technology enables the company to be over 100 times more productive on the same land footprint. Bowery's products are distributed through grocery stores and featured in the menus of renowned restaurants, emphasizing the company's commitment to providing fresh, sustainable produce to consumers.

Nice Tuan

Private Equity Round in 2021
Nice Tuan is an e-commerce platform specializing in fresh produce, beverages, leisure food, and a variety of daily supplies. The company operates a community-focused model, partnering with local residential communities to source products from nearby warehouses and producers. By doing so, Nice Tuan aims to provide comprehensive grocery and household item offerings tailored to the needs of local residents. The platform emphasizes efficiency and convenience, striving to create a well-integrated community e-commerce ecosystem centered on daily groceries and fresh produce.

BUFFX

Series A in 2021
BUFFX is a food production company based in Hangzhou, Zhejiang, founded in 2020. The company specializes in the manufacture and sale of supplementary food products, focusing on innovative candy options that provide essential nutrients. BUFFX's product line includes blueberry gummies, candies, and fruit juice capsules, designed to cater to consumers seeking both nutritional benefits and tasty treats. By combining functionality with flavor, BUFFX aims to meet the growing demand for functional foods in China.

Nice Tuan

Series C in 2020
Nice Tuan is an e-commerce platform specializing in fresh produce, beverages, leisure food, and a variety of daily supplies. The company operates a community-focused model, partnering with local residential communities to source products from nearby warehouses and producers. By doing so, Nice Tuan aims to provide comprehensive grocery and household item offerings tailored to the needs of local residents. The platform emphasizes efficiency and convenience, striving to create a well-integrated community e-commerce ecosystem centered on daily groceries and fresh produce.

BUFFX

Seed Round in 2020
BUFFX is a food production company based in Hangzhou, Zhejiang, founded in 2020. The company specializes in the manufacture and sale of supplementary food products, focusing on innovative candy options that provide essential nutrients. BUFFX's product line includes blueberry gummies, candies, and fruit juice capsules, designed to cater to consumers seeking both nutritional benefits and tasty treats. By combining functionality with flavor, BUFFX aims to meet the growing demand for functional foods in China.

Nice Tuan

Series C in 2020
Nice Tuan is an e-commerce platform specializing in fresh produce, beverages, leisure food, and a variety of daily supplies. The company operates a community-focused model, partnering with local residential communities to source products from nearby warehouses and producers. By doing so, Nice Tuan aims to provide comprehensive grocery and household item offerings tailored to the needs of local residents. The platform emphasizes efficiency and convenience, striving to create a well-integrated community e-commerce ecosystem centered on daily groceries and fresh produce.

Nice Tuan

Series C in 2020
Nice Tuan is an e-commerce platform specializing in fresh produce, beverages, leisure food, and a variety of daily supplies. The company operates a community-focused model, partnering with local residential communities to source products from nearby warehouses and producers. By doing so, Nice Tuan aims to provide comprehensive grocery and household item offerings tailored to the needs of local residents. The platform emphasizes efficiency and convenience, striving to create a well-integrated community e-commerce ecosystem centered on daily groceries and fresh produce.

Frubana

Series A in 2020
Frubana is a digital platform based in Bogotá, Colombia, founded in 2018, that serves as a one-stop shop for restaurants by connecting them directly with agricultural producers and suppliers. The company facilitates the buying and selling of food products, enabling restaurants to source ingredients directly from farmers without intermediaries, which enhances price transparency and reduces trade barriers. Additionally, Frubana provides tools for restaurants to digitize their operations, including the creation of virtual menus that can be easily shared with customers through QR codes. By streamlining the supply chain, Frubana aims to support small retailers and restaurants in accessing fresh agricultural products efficiently.

Fruitday

Series E in 2018
Shanghai Fruitday Co., Ltd. operates an online retail platform specializing in fresh fruits, having been established in 2006 in Shanghai, China. Initially a traditional fruit vendor, Fruitday transitioned to e-commerce in 2009, leveraging over 30 years of experience in the food industry. The company focuses on mid- and high-end fruit offerings, including both imported and domestically sourced fresh fruits. Fruitday has developed a direct supply chain that connects consumers with suppliers, supported by its self-built cold storage and cold-chain logistics to ensure product freshness. Customers can order through various channels, including the website, telephone, television, and physical store services. The company emphasizes providing healthy, green, and fresh fruit options along with personalized services to enhance the consumer experience.

Bowery Farming

Series B in 2018
Bowery Farming Inc. is a modern agricultural company based in New York, specializing in post-organic produce. Founded in 2014, the company focuses on growing a variety of greens, including baby kale, lettuce, arugula, and basil, using innovative indoor farming techniques. By leveraging advanced technology, such as its proprietary BoweryOS software, Bowery Farming creates optimal conditions for plant growth, allowing it to operate without pesticides and using significantly less water compared to traditional farming methods. This technology enables the company to be over 100 times more productive on the same land footprint. Bowery's products are distributed through grocery stores and featured in the menus of renowned restaurants, emphasizing the company's commitment to providing fresh, sustainable produce to consumers.

Frubana

Pre Seed Round in 2018
Frubana is a digital platform based in Bogotá, Colombia, founded in 2018, that serves as a one-stop shop for restaurants by connecting them directly with agricultural producers and suppliers. The company facilitates the buying and selling of food products, enabling restaurants to source ingredients directly from farmers without intermediaries, which enhances price transparency and reduces trade barriers. Additionally, Frubana provides tools for restaurants to digitize their operations, including the creation of virtual menus that can be easily shared with customers through QR codes. By streamlining the supply chain, Frubana aims to support small retailers and restaurants in accessing fresh agricultural products efficiently.

Meiweishenghuo (Delicious Life)

Series A in 2017
Meiweishenghuo, also known as Delicious Life, is a Beijing-based company that specializes in the manufacturing and operation of smart vending machines across urban centers in China. Founded by a former manager from Meituan-Dianping, the company provides a checkout-free shopping experience that enables customers to purchase fresh produce, including lunchboxes, fruits, salads, snacks, and beverages, by simply scanning a QR code. Meiweishenghuo collaborates with leading merchants to ensure high-quality offerings, utilizing full cold-chain distribution to maintain the freshness and preservation of its products. The company is focused on establishing the largest offline platform for intelligent vending machines in China, making fine food easily accessible to consumers.

Bowery Farming

Series A in 2017
Bowery Farming Inc. is a modern agricultural company based in New York, specializing in post-organic produce. Founded in 2014, the company focuses on growing a variety of greens, including baby kale, lettuce, arugula, and basil, using innovative indoor farming techniques. By leveraging advanced technology, such as its proprietary BoweryOS software, Bowery Farming creates optimal conditions for plant growth, allowing it to operate without pesticides and using significantly less water compared to traditional farming methods. This technology enables the company to be over 100 times more productive on the same land footprint. Bowery's products are distributed through grocery stores and featured in the menus of renowned restaurants, emphasizing the company's commitment to providing fresh, sustainable produce to consumers.
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