Generali

The Generali Group is a prominent player in the global insurance and financial products market, with a strong international presence in over 60 countries. As a leader in the European insurance sector, Generali specializes in both life and non-life insurance. Its life segment includes a variety of products such as savings and protection policies, while the non-life segment offers coverage for automobiles, homes, health, and more complex commercial risks. Generali is recognized for its retail insurance offerings and is expanding its services to medium and large enterprises, leveraging its global reach and partnerships with international brokers. Additionally, the company is a key provider of assistance services through the Europ Assistance Group, catering to various needs in motor, travel, health, and home insurance. Generali emphasizes client segmentation and product innovation to enhance customer satisfaction and retention, utilizing a multichannel distribution strategy that includes a proprietary sales network, bancassurance, and direct channels.