General Atlantic

Insider is a growth management platform that assists digital marketers in optimizing their strategies across the entire marketing funnel, from acquisition to retention and revenue generation. Founded in 2012 and headquartered in Singapore, the company utilizes advanced artificial intelligence and machine learning technologies to provide real-time predictive segmentation. This enables marketers to create personalized customer journeys across various channels, including web, mobile, and advertising platforms. Insider's unified data layer simplifies implementation and usage, reducing reliance on complex IT integrations. The platform is designed to minimize marketing waste by enhancing cross-channel customer experiences and optimizing return on ad spend. With a focus on delivering insights that enhance personalization efforts, Insider serves a diverse range of industries, including retail, finance, automotive, and travel, and has established a global presence with offices in multiple countries.

Staffbase is a company that specializes in enhancing employee communication through its comprehensive Communications Cloud platform. The platform is designed for large and international organizations across various sectors, including manufacturing, healthcare, logistics, automotive, retail, and energy. It enables employers to securely engage with their workforce, ensuring that employees have easy access to relevant corporate information and digital workplace tools, including existing intranets. With a focus on mobile compatibility, Staffbase's solutions allow companies to effectively connect with their employees, regardless of their location, whether in the office, at home, or on the factory floor. Serving over 2,500 leading organizations worldwide, Staffbase is dedicated to transforming the way companies communicate with their employees.

Back Market is an online marketplace specializing in refurbished electronics, connecting consumers with professional sellers of certified and guaranteed devices. Founded in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster, and Vianney Vaute, the company is headquartered in Paris, France, and operates in 13 countries, including the United States, France, Germany, and the United Kingdom, among others. With a workforce of 480 employees across offices in New York, Berlin, Paris, and Bordeaux, Back Market aims to promote the sale and use of refurbished products, allowing customers to purchase electronics at reduced prices. This approach not only offers affordability but also supports sustainability by encouraging the reuse of electronic devices.

PayFit is a technology company that specializes in simplifying and automating payroll and human resource processes for small and medium-sized businesses. Its software streamlines payroll management and handles social statements while providing a flexible HR system to monitor working hours, onboarding, leave requests, and expense reports. By offering a comprehensive online platform, PayFit enables businesses to manage all payroll and HR information efficiently and effectively. The company also supports the digital transformation of organizations through an expanding array of product features and services, complemented by the assistance of payroll experts to enhance user experience.

Fireblocks Inc. is a New York-based company founded in 2018 that specializes in blockchain-based security solutions for digital asset management. Its platform is designed to securely transfer digital assets between exchanges, wallets, custodians, and counterparties, catering primarily to financial institutions such as banks, fintech companies, and hedge funds. The company employs advanced technologies, including a patent-pending chip isolation security and model predictive control (MPC), to enhance the security of assets in transit. Fireblocks enables its clients to manage and streamline their digital asset operations effectively, ensuring the protection of funds while facilitating their movement across various platforms. Additionally, Fireblocks has an operational presence in Tel Aviv, Israel.

NoBroker.com is India's first Proptech unicorn, established in 2014 by co-founders Akhil Gupta, Amit Kumar Agarwal, and Saurabh Garg, who are alumni of IIT and IIM. The company operates a unique brokerage-free property search portal that directly connects property owners with tenants, buyers, and sellers, effectively eliminating the need for intermediaries. This peer-to-peer platform aims to streamline real estate transactions, allowing users to buy, sell, or rent properties without incurring brokerage fees. By consolidating property listings in one accessible location, NoBroker.com enhances the convenience and efficiency of the real estate experience, empowering users to make informed and profitable decisions. The company has successfully raised significant funding from notable investors, reflecting its innovative approach to the real estate market.

Devo Inc., established in 2011 with headquarters in Cambridge, Massachusetts, specializes in developing a cloud-native platform for centralized log management. The company offers Devo, a multi-tenant enterprise solution that collects machine data from diverse sources, enabling real-time analytics and insights into applications, infrastructure, and business systems through built-in applications, dashboards, and alerts. Additionally, Devo provides Data Operations for data collection and management, Service Operations for application monitoring, and Machine Learning Workbench for data science teams. Its products cater to various use cases such as threat detection, centralized log management, and AIOps, serving clients in financial services, retail, telecommunications, and software industries.

Matillion Ltd. specializes in developing cloud data integration software solutions aimed at helping organizations optimize their data usage. The company offers a range of products, including Matillion ETL for Amazon Redshift and Snowflake, which facilitate the extraction, loading, and transformation of structured and semi-structured data in cloud environments. Additionally, Matillion Data Loader allows users to seamlessly integrate data from various sources into their cloud data warehouses. The Matillion Business Intelligence tool provides self-service reporting and analytics capabilities, while Matillion Exchange serves as a marketplace for users to share and download ETL jobs. Matillion's solutions cater to a diverse clientele, including Fortune 500 companies and mid-sized enterprises across the United Kingdom, the United States, and EMEA. Founded in 2010 and headquartered in Manchester, the company also has offices in New York, Denver, and Seattle.

Wellhub is a corporate wellness platform designed to enhance employee engagement through improved physical activity. The company connects organizations with a diverse network of partners focused on fitness, emotional well-being, nutrition, and mindfulness. By offering a comprehensive subscription service, Wellhub enables employees to access various wellness options that promote lasting behavioral change and foster a healthier work environment. With over 2,000 clients, Wellhub is recognized for its ability to drive individual performance and overall business success by revolutionizing how employees engage in physical activity.

Guideline, Inc. is a technology company that specializes in automating retirement plan administration and compliance for businesses. Founded in 2015 and headquartered in San Mateo, California, with an additional office in Portland, Maine, Guideline offers an online platform designed for 401(k) planning. This platform integrates a participant's entire financial ecosystem, providing ongoing recommendations and adjustments to enhance retirement savings potential. The company manages all aspects of plan administration, including setup, participant enrollment and education, recordkeeping, investment management, compliance, and reporting. Notably, Guideline employs a straightforward pricing model that charges a flat fee per participant, distinguishing itself from the more common asset-based fee structure in the retirement planning industry.

JumpCloud, Inc. is a provider of a Directory-as-a-Service platform that simplifies identity management for organizations. Founded in 2010 and based in Louisville, Colorado, the company offers a cloud-based solution enabling secure access to systems, applications, files, and networks from any device or location. Its platform automates server management tasks, including user management, security, compliance, and configuration assessment. JumpCloud allows IT and security teams to manage user identities, devices, and permissions while applying Zero Trust principles. The company serves over 100,000 organizations globally, including more than 3,000 customers such as Cars.com, GoFundMe, and Foursquare. Originally known as SafeInstance, Inc., JumpCloud rebranded in October 2013 to reflect its focus on providing secure and frictionless access to corporate technology resources.

JumpCloud, Inc. is a provider of a Directory-as-a-Service platform that simplifies identity management for organizations. Founded in 2010 and based in Louisville, Colorado, the company offers a cloud-based solution enabling secure access to systems, applications, files, and networks from any device or location. Its platform automates server management tasks, including user management, security, compliance, and configuration assessment. JumpCloud allows IT and security teams to manage user identities, devices, and permissions while applying Zero Trust principles. The company serves over 100,000 organizations globally, including more than 3,000 customers such as Cars.com, GoFundMe, and Foursquare. Originally known as SafeInstance, Inc., JumpCloud rebranded in October 2013 to reflect its focus on providing secure and frictionless access to corporate technology resources.

Unacademy is an online learning platform based in Bangalore, India, that focuses on providing educational content for major competitive examinations. Originally launched in 2015 after starting as a YouTube channel in 2010, the platform offers a wide range of short video lectures on various subjects, which are accessible for free. By promoting self-learning, Unacademy aims to help aspiring students effectively prepare for their competitive exams. The platform's emphasis on accessible and comprehensive educational resources has positioned it as a significant player in the online education sector.

ManoMano is an online marketplace specializing in DIY, home improvement, and gardening products. Founded in 2013 and headquartered in Paris, France, the platform serves a community of DIY enthusiasts, providing not only a wide range of products but also expert advice and tips for various projects. Customers can connect with merchants to purchase items directly at competitive prices, enhancing their gardening and home improvement endeavors. ManoMano's data-driven approach enables efficient product offerings, making it a valuable resource for individuals looking to undertake DIY projects.

Chime is a mobile banking and finance platform that offers users convenient access to banking services through their smartphones. The platform features a unique savings mechanism that automatically allocates a predetermined amount of money into savings after each transaction. Chime generates revenue from transaction fees paid by merchants, which aligns its interests with those of its users, promoting fee avoidance and encouraging savings. Additionally, the platform provides fee-free overdrafts and early access to paychecks, empowering users to gain greater control and flexibility over their financial situations while supporting their efforts to improve credit.

Riskified Ltd. is a fraud prevention platform designed for online merchants, founded in 2013 and based in Tel Aviv, Israel. The platform integrates with various e-commerce systems to provide decisive approval or decline recommendations for transactions, enabling merchants to foster trusted relationships with their customers. Using machine learning and insights from a global network of merchants, Riskified helps identify the legitimacy of online interactions, thereby mitigating risk and uncertainty. The platform not only drives higher sales but also reduces fraud and operational costs for its clients, enhancing consumer experiences. Riskified serves a diverse clientele across multiple sectors, including fashion, electronics, and travel, with notable partnerships including brands such as Wayfair, SHEIN, and Macy's. The company derives a significant portion of its revenue from operations in Israel.

Pendo is a technology company based in Raleigh, North Carolina, that provides a product experience platform designed to enhance user engagement with software products. The platform integrates analytics, user guidance, communication tools, and feedback mechanisms, allowing product teams to better understand user interactions and optimize trial conversions and onboarding processes. By leveraging actionable insights, Pendo enables businesses to make informed decisions about feature development and product adoption. Its client base includes notable organizations such as Verizon, Morgan Stanley, and Salesforce. Additionally, Pendo supports the global community of product and digital leaders through initiatives like Mind the Product and various sponsored events and podcasts.

Ginkgo Bioworks is a biotechnology firm based in Boston, Massachusetts, that specializes in designing, engineering, and developing custom microbes and organisms for various applications. Founded in 2008, the company focuses on discovering and licensing molecules used in flavors, sweeteners, cosmetic ingredients, crop treatments, and pharmaceuticals. In addition to these capabilities, Ginkgo Bioworks provides probiotic bacteria that help protect against infections and creates extensive libraries of molecules. The firm operates across multiple markets, including cultured ingredients, carbon mitigation, probiotics, and natural product discovery. It has reorganized its operations into two primary segments: Cell Engineering and Biosecurity, with a significant portion of its revenue generated from biosecurity-related data analytics and services.

Blend is a digital lending platform based in San Francisco, California, founded in 2012 by Erin Collard, Eugene Marinelli, Nima Ghamsari, and Rosco Hill. The company provides a cloud-based software solution that simplifies the application process for mortgages, consumer loans, and deposit accounts. By optimizing the customer journey, Blend enables financial institutions to enhance their services from application to closing. Its platform is utilized by over 285 leading banks, including Wells Fargo and U.S. Bank, facilitating the processing of more than $4 billion in loans daily. The company's offerings include a suite of products that streamline the entire origination process and a Title segment designed to improve the title, settlement, and closing procedures for various mortgage-related products. Blend's focus is on helping lenders acquire more customers, increase productivity, and strengthen customer relationships.

Alkami Technology, Inc. is a provider of cloud-based digital banking solutions tailored for credit unions and banks. The company offers the ORB Platform, a comprehensive Software-as-a-Service solution that facilitates retail and business banking features including account aggregation, person-to-person payments, payroll management, and analytics. Alkami's platform enhances user onboarding, engagement, and account servicing, allowing financial institutions to improve operational efficiency and drive revenue growth. Additionally, it includes integrated mobile banking solutions, a content management system for personalized marketing, and the flexibility to incorporate third-party solutions. Founded in 2007 and headquartered in Plano, Texas, Alkami was previously known as iThryv, LLC before rebranding in 2010.

Mafengwo is a prominent Chinese travel social networking site that facilitates the sharing of travel experiences among users. The platform boasts over one million entries of user-generated travel guides and more than five million ratings and reviews, catering to a diverse array of travel-related needs, including information on hotels, flights, travel routes, visas, and insurance. Since its inception, Mafengwo has served over 25 million users, emphasizing user experience by continually enhancing its social platform for sharing travel information. Its core product, the Travel Guide, encompasses more than 95% of global travel destinations and has surpassed 100 million downloads. In 2012, Mafengwo expanded its offerings by integrating booking services from major platforms such as Booking, Agoda, Ctrip, and eLong, further solidifying its position in the travel industry.

Opendoor Technologies Inc., established in 2014 and based in San Francisco, operates a digital platform for residential real estate in the United States. Its platform facilitates the buying and selling of homes online, streamlining the traditional process. Opendoor enables sellers to receive offers without listing or showing their homes, while buyers can browse and instantly unlock properties using the company's application. The company generates revenue through home sales and additional real estate services.

Doctolib is an online healthcare booking platform and management software provider based in Paris, France, founded in 2013. The company offers a comprehensive service for healthcare practitioners, enabling them to manage appointments, reduce no-shows, and attract new patients. For patients, Doctolib provides a free and user-friendly online service that allows individuals to easily find local health practitioners and book appointments for medical or dental consultations at any time. By streamlining the appointment process, Doctolib enhances access to healthcare services for both professionals and patients, facilitating better management of consultations and patient interactions.

Seismic is a leading provider of sales enablement solutions that assist organizations in enhancing customer engagement and driving revenue growth. Its flagship product, the Seismic Enablement Cloud, is a comprehensive platform designed to equip customer-facing teams with essential skills, content, tools, and insights necessary for success. By automating the creation of personalized sales materials and leveraging data to identify effective content, Seismic improves sales performance by increasing close rates and facilitating larger deals. The company serves a diverse clientele, ranging from large enterprises to startups and small businesses, with over 2,000 organizations worldwide relying on Seismic to meet their enablement needs.

ByteDance is a technology company that develops and operates a range of content platforms, most notably TikTok and Douyin. It aims to enhance user experiences through innovative technology, allowing individuals to connect, create, and consume content seamlessly. The company specializes in mobile applications that cater to online media, entertainment, and social networking, leveraging artificial intelligence to deliver personalized content that aligns with users' preferences. In addition to its flagship platforms, ByteDance provides tools that facilitate content creation and collaboration, reflecting its commitment to enriching lives through technology.

SessionM, Inc. is a cloud-based customer engagement and loyalty platform that enables brands to enhance their relationships with customers through personalized interactions. The platform collects and analyzes customer behavior from various channels, including in-store, online, and mobile, allowing for real-time data integration and insights. By utilizing advanced machine learning and a rules-based engine, SessionM delivers tailored marketing automation and loyalty solutions, which help businesses engage customers more effectively with targeted offers and recommendations. The company's services also include a reporting tool that assesses the impact of loyalty programs on revenue. Headquartered in Boston, Massachusetts, SessionM operates globally with additional offices in major cities such as New York, Chicago, Pittsburgh, London, and Amsterdam. Incorporated in 2010, the company has positioned itself as a key player in the customer loyalty sector, focusing on helping enterprises create profitable customer relationships.

CrowdStrike, Inc. is a leading cybersecurity company that specializes in providing advanced cloud-based security solutions. Founded in 2011 and headquartered in Irvine, California, the company offers its flagship platform, CrowdStrike Falcon, which integrates various cybersecurity functions including IT hygiene, antivirus, endpoint detection and response, managed threat hunting, and threat intelligence. This platform serves to protect critical areas of enterprise risk, including endpoints, cloud workloads, identity, and data. In addition to its core offerings, CrowdStrike provides proactive services such as incident response and M&A cyber risk assessments, as well as professional training programs to enhance cybersecurity skills. The company caters to a diverse clientele, including public sector entities, financial institutions, healthcare providers, and large corporations across the globe, with operations extending to regions such as the United Kingdom, Australia, New Zealand, Asia Pacific, and the Middle East.

SigFig is a wealth management platform that aims to provide personalized investment advice to investors of all wealth levels. Founded in 2007 and headquartered in San Francisco, the company utilizes a blend of design, data science, and technology to empower users with the information and guidance necessary to achieve their financial goals. SigFig partners with major financial institutions to enhance investment management for both investors and advisors, ensuring a secure and compliant service. Its innovative approach, supported by product and growth labs, accelerates the adoption of its technology among partners, making high-quality investment advice more accessible and affordable. SigFig is backed by prominent financial institutions and top-tier venture capital firms, underscoring its commitment to improving the investment management process.

Opendoor Technologies Inc., established in 2014 and based in San Francisco, operates a digital platform for residential real estate in the United States. Its platform facilitates the buying and selling of homes online, streamlining the traditional process. Opendoor enables sellers to receive offers without listing or showing their homes, while buyers can browse and instantly unlock properties using the company's application. The company generates revenue through home sales and additional real estate services.

Turbonomic is a Boston-based software provider specializing in Application Resource Management (ARM) and Network Performance Management (NPM). The company offers AI-powered technology designed to optimize application performance, compliance, and cost in real time. Its hybrid cloud management platform integrates with leading application performance management and IT service management solutions, creating a unified control plane for automating IT resource management. By dynamically adjusting resource supply based on workload demand, Turbonomic enables organizations to maintain optimal application health across on-premises and multi-cloud environments. This capability allows businesses to self-manage their IT resources in real time, ensuring performance while reducing costs.

FlixBus, operated by FlixMobility, is a notable provider of intercity travel, focusing on affordable, convenient, and environmentally-friendly transportation solutions. Since its inception in 2013, the company has established Europe's largest long-distance bus network and introduced green long-distance trains in 2018, alongside a pilot for all-electric buses in Germany and France. The platform offers travelers a sustainable alternative to private transportation, featuring amenities such as free WiFi, flexible online booking, and innovative ticketing systems. FlixBus also expanded its services to the United States in 2018, bringing its unique travel model to a broader audience. By collaborating with regional bus partners and private train companies, FlixMobility combines technological innovation with traditional transportation expertise, positioning itself as a leader in the evolving mobility landscape. As a result, FlixBus has transformed the travel experience for over 100 million people across Europe and the United States while contributing to job creation in the mobility sector.

Avant, LLC is a financial technology company that operates an online marketplace lending platform, providing consumers access to personal loans for purposes such as debt consolidation, medical expenses, and family vacations. Founded in 2012, Avant utilizes big data and machine-learning algorithms to streamline credit options and offer a tailored approach to lending. The company partners with banks and financial institutions to facilitate loan processing and verification, ensuring compliance with credit policies while minimizing fraud and risk. Additionally, Avant operates an institutional marketplace that allows investors to purchase loans generated through its technology. Headquartered in Chicago, Illinois, Avant also maintains offices in Los Angeles, California, and London, United Kingdom, serving customers both domestically and internationally.

Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.

BuzzFeed, Inc. is a tech-driven media company that specializes in delivering breaking news, original reporting, and entertainment content across various digital platforms. Founded in 2006 and headquartered in New York, BuzzFeed engages a global audience with its diverse offerings, which include articles, quizzes, videos, and lifestyle content through well-known brands such as Tasty. The company also emphasizes investigative journalism through BuzzFeed News and produces original content for multiple formats via BuzzFeed Studios. Additionally, BuzzFeed Commerce focuses on social commerce products, licensing, and strategic partnerships. With a reach of over 200 million users, BuzzFeed aims to create shareable content that resonates across the social web.

Box is an online file sharing and cloud content management service offering unlimited storage, custom branding, and administrative controls. Box provides more than 8 million users with secure cloud content management and collaboration. Box platform "allows personal and commercial content to be accessible, sharable, and storable in any format from anywhere." It also helps businesses of all sizes in every industry securely access and manages their critical information in the cloud.

Box is an online file sharing and cloud content management service offering unlimited storage, custom branding, and administrative controls. Box provides more than 8 million users with secure cloud content management and collaboration. Box platform "allows personal and commercial content to be accessible, sharable, and storable in any format from anywhere." It also helps businesses of all sizes in every industry securely access and manages their critical information in the cloud.

Gilt Groupe is an online retail platform based in New York City that specializes in luxury goods. It offers a wide selection of merchandise, including fashion for men, women, and children, as well as home decor and unique experiences in select cities. The company provides clothing, shoes, and accessories for men, and a diverse range of products for women, including handbags, jewelry, watches, health and beauty items, and maternity wear. For children, Gilt Groupe features clothing, toys, books, and home essentials, while its home category includes furniture, bedding, decor, and kitchen products. Founded in 2007 by Alexandra Wilkis Wilson, Alexis Maybank, and others, Gilt Groupe operates as a subsidiary of Hudson's Bay Company since February 2016, focusing on delivering an accessible and streamlined shopping experience for luxury lifestyle brands.

Privalia is an e-commerce platform that specializes in the sale of fashion and household products. Founded in 2006 by Jose Manuel Villanueva and Lucas Carne, the company operates from Barcelona, Spain, with an additional office in Sao Paulo, Brazil. The website allows customers to search for items based on brand name or product type, offering a diverse range of clothing for men, women, and children, including tops, jackets, shoes, and accessories. In addition to fashion, Privalia features a selection of home and décor items such as kitchenware, furniture, textiles, electronics, and leisure goods. The platform showcases products from various well-known brands, enhancing its appeal to consumers seeking quality merchandise at competitive prices.