General Atlantic

General Atlantic is a global growth equity firm that specializes in making significant minority investments in growth-oriented companies. Founded in 1980 and headquartered in New York, the firm focuses on sectors such as technology, healthcare, consumer services, and financial services. With a presence in major cities across the Americas, Europe, and Asia, General Atlantic employs a collaborative approach that combines sector-specific expertise with a long-term investment horizon. The firm aims to partner with entrepreneurs and management teams to build exceptional businesses by providing both capital and strategic support. Its team of over 100 investment professionals is committed to understanding the dynamics that drive growth in various industries worldwide.

Connor Antisdale

Principal, GA Credit

Max August

Investor

Kara Barnett

Managing Director

Alexa Bartlett

Principal

Anish Batlaw

Managing Director, Portfolio Human Capital

Adam Berg

Operating Partner

Michael J. Bevan

Managing Director, BeyondNetZero Team

Sharad Bhojnagarwala

Associate

Izkandar Bloy

Vice President

Matthew Bonanno

Managing Director, GA Credit

Wilson Bowen

Principal, BeyondNetZero Team

David Buckley

Managing Director, Global Head of Growth Acceleration

Whitney Cacase

Vice President, Human Capital

Jessie Cai

Vice President

Gabriel Caillaux

Co-President, Managing Director, Head of EMEA and Head of Climate

Frederico Carvalho

Operating Principal

Rodrigo Catunda

Managing Director and Co-head of Brazil

Chris Caulkin

Managing Director and Head of Technology for EMEA

Thomas Cefalu

Analyst

Luis Cervantes

Managing Director and Head of Mexico Office

Zeev Thepris Charaf

Vice President

Laura Chen

Vice President

Alex Crisses

Managing Director, Global Head of New Investment Sourcing and Co-Head of Emerging Growth

Steven Denning

Chairman

Matthew Dorr

Principal

Michael Drittel

Vice President

Jonathan Durham

Managing Director

Jonathan Durham

Managing Director and Global Head of Technology Buyouts

Cory Eaves

Operating Partner

Martin Escobari

Co-President, Managing Director and Head of Global Growth Equity

Oscar Fan

Managing Director and Head of Consumer for China

George Fan

Managing Director and COO, GA Credit

Vince Feng

Partner

Andrew Ferrer

Managing Director

Christian Figge

Managing Director

William E. Ford

Chairman and CEO

Natasha Fowlie

Principal

Stas Futoransky

Principal, GA Credit

Roger Gao

Principal

Jon Gol

Principal, GA Credit

Aaron Goldman

Managing Director and Head of Enterprise Technology

Cornelia Gomez

Principal and Global Head of ESG and Sustainability

Michael Gosk

Managing Director and CFO

William Grabe

Managing Director

Fletcher Gregory

Principal

Sascha Guenther

Managing Director and Head of DACH

Nadia Hadi

Vice President

Rhea Hamilton

Managing Director

Asher Hecht

Principal

Robert Hedlund

Managing Director of CA Credit

David Hodgson

Vice Chairman

Ingrid van der Hoorn

Vice President, Finance

Tom Hussey

Principal

Shaw Joseph

Managing Director

Jeffrey Kaczmarski

Senior Associate

Melis Kahya

Managing Director and Head of Consumer for EMEA

Alex Kanji

Associate

Justin Kotzin

Managing Director and Head of Capital Markets

Jayden Kunwar

Analyst

John LaDien

Vice President

Peter Lafer

Principal

Samuel Lerer

Vice President

Anton Levy

Co-President, Managing Director and Chairman of Global Technology Group

Jacqueline Li

Principal

Tony Li

Principal

Victor Li Ph.D

Managing Director

Hilary Lindemann

Principal

Simon Liu

Principal

Preston McKenzie

Operating Partner

Alok Misra

Operating Partner and COO for India

Gabrielle Munoz

Associate

Raph Osnoss

Principal

Raphael Osnoss

Managing Director

Christian Osterland

Vice President

Seckin Ozdamar

Principal, Growth Acceleration Group

Armaan Pai

Vice President

Andy Papadakos

Executive Vice President

Annie Paydar

Managing Director, Member of the Executive Committee and Global Head of Human Capital

Srinivas Peddada

Principal, Investment Support Team

Gary Pesola

Investor

Jason Pitts

Principal

Nate Powell

Managing Director, GA Credit

Jordan Principe

Principal, GA Credit

Shantanu Rastogi

Managing Director

Jon Michael Reese

Vice President

Gary Reiner

Operating Partner

Maria Ribeiro

Vice President

Luiz Ribeiro

Managing Director

Graham Robertson

Principal

Jeffrey Rowbottom

Managing Director, GA Credit

Ashish Saboo

Managing Director, Chief Representative of Indonesia

Pierre Samec

Operating Partner

Ben Sherman

Vice President

Josh Smith

Managing Director and Head of GA Credit

Lefei Sun

Managing Director

Justin Sunshine

Managing Director

David Swift

Managing Director, Head of Climate and Sustainability Strategies

Tanzeen M. Syed

Managing Director and Head of Consumer Internet and Technology

Varun Talukdar

Vice President

Victor Taslim

Vice President

Philipp Thun-Hohenstein

Principal

Graves Tompkins

Managing Director, COO and Member of the Executive Committee and Investment Committee for GA Credit

John Toriello

Managing Director and Global Head of Portfolio Management and Due Diligence

Ben Tour

Vice President

Vinay Trivedi

Principal

Javier Valenzuela

Senior Associate

Anna Vershebeniuk

Senior Associate

Joanne Wang

Associate

Lu Wang

Operating Partner

Michael Whitman

President of GA Credit and Managing Director

Caroline Woodworth

Managing Director

Leo Wouters

Managing Director, Private Credit Strategy, GA Credit

Brett Zbar

Managing Director and Global Head of Life Sciences

Varun Venkat Raghavan

Senior Associate

Past deals in Digital Marketing

Pixis

Series C in 2022
Pixis operates a marketing cloud platform designed to enhance the performance of brands' marketing campaigns through innovative data utilization. Founded in 2019 and based in Wilmington, Delaware, the company offers a suite of AI-driven solutions that streamline the marketing process. Its Creative AI tool allows brands to design and analyze campaigns, while the Targeting AI solution leverages user data from social media for effective audience targeting. Additionally, the Optimization AI component provides advanced campaign execution and real-time monitoring to maximize performance. With a focus on collaboration among marketing professionals, Pixis integrates various proprietary AI models within its ecosystem, enabling customers to implement data-driven strategies effectively. The company is part of Aiquire Inc., which also oversees its subsidiary, Leapus Technologies, in India.

Dingdong Maicai

Series D in 2021
Dingdong Maicai is a rapidly growing online retail platform based in Shanghai, China, specializing in the sale of fresh produce and daily necessities. Founded in 2014, the company leverages a big data-driven approach to optimize its operations and improve customer experience. By utilizing self-developed data models and historical sales data, Dingdong Maicai predicts future orders, which helps reduce waste and ensure product availability. The platform offers a wide range of products, including fresh vegetables, seafood, meat, fruits, and organic items. Customers can conveniently shop through the Dingdong Fresh app and mini-programs, which facilitate direct delivery to households. The company generates revenue primarily through the sale of these fresh groceries and membership services, establishing itself as a key player in the community-based e-commerce sector in China.

Dingdong Maicai

Private Equity Round in 2020
Dingdong Maicai is a rapidly growing online retail platform based in Shanghai, China, specializing in the sale of fresh produce and daily necessities. Founded in 2014, the company leverages a big data-driven approach to optimize its operations and improve customer experience. By utilizing self-developed data models and historical sales data, Dingdong Maicai predicts future orders, which helps reduce waste and ensure product availability. The platform offers a wide range of products, including fresh vegetables, seafood, meat, fruits, and organic items. Customers can conveniently shop through the Dingdong Fresh app and mini-programs, which facilitate direct delivery to households. The company generates revenue primarily through the sale of these fresh groceries and membership services, establishing itself as a key player in the community-based e-commerce sector in China.

Hotmart

Venture Round in 2019
Hotmart is a Content Distribution Platform for digital products. With it, you can sell and deliver digital products such as online courses, ebooks, video, software and others. If you don’t have a digital product to sell you can become affiliated to them, helping promote them and earning commissions for it. Hotmart started operating in 2011 and it has been the market leader in Latin America. Currently, we are expanding our business globally with offices in Spain, Colombia, México and Holland, and preparing to start operations in many other countries, allowing more people, all over the world, to make a living out of their passions.

Seismic

Series E in 2018
Seismic’s leading sales enableSeismic is the leading global sales and marketing enablement solution, improving close rates, and delivering larger deals for sales while increasing marketing’s impact on the bottom line. Large enterprises use Seismic to increase sales productivity through the automatic distribution of relevant information and personalized content to reps for any buyer interaction. Powerful content controls and visibility into usage ensures brand integrity and reduces risk. Seismic’s machine learning and analytics capabilities continuously improve the entire enablement process for large enterprises, increasing the ROI of sales content and tying it directly to revenue. Headquartered in San Diego and with more than 300 employees across the globe, Seismic is privately held by its executive team and investment firms General Atlantic, JMI Equity, and Jackson Square Ventures.

Seismic

Series C in 2016
Seismic’s leading sales enableSeismic is the leading global sales and marketing enablement solution, improving close rates, and delivering larger deals for sales while increasing marketing’s impact on the bottom line. Large enterprises use Seismic to increase sales productivity through the automatic distribution of relevant information and personalized content to reps for any buyer interaction. Powerful content controls and visibility into usage ensures brand integrity and reduces risk. Seismic’s machine learning and analytics capabilities continuously improve the entire enablement process for large enterprises, increasing the ROI of sales content and tying it directly to revenue. Headquartered in San Diego and with more than 300 employees across the globe, Seismic is privately held by its executive team and investment firms General Atlantic, JMI Equity, and Jackson Square Ventures.

Acumen Holdings

Private Equity Round in 2013
Arkansas-based Acumen Brands operates a portfolio of ecommerce sites in a diverse array of industries, which include work apparel (toughweld.com), medical scrubs (scrubshopper.com) and country lifestyle apparel (countryoutfitter.com). Our proven business model generates online conversions through an intimate understanding of SEO, SEM, social media marketing and the right balance of price, assortment and availability. Our talented group of young minds continues to generate amazing growth by innovating, iterating and having a healthy dose of data fanaticism. We understand the art and science of insights based product merchandising.

Studio Moderna

Private Equity Round in 2011
Studio Moderna d.o.o., founded in 1992 and based in Zagorje ob Savi, Slovenia, operates as a prominent multi-channel e-commerce and direct-to-consumer platform in Central and Eastern Europe, Russia, and Turkey. The company offers a diverse range of products, including those related to sleep, health, body care, food supplements, weight management, fitness, and ecological solutions. It employs various sales channels such as transactional websites, catalogs, retail stores, telemarketing, and wholesale distribution to reach a consumer base of over 400 million across 21 countries. Studio Moderna adapts its product offerings to cater to local market needs and effectively markets both proprietary and third-party products. With additional offices in numerous countries, including Albania, Bulgaria, Poland, and the Russian Federation, Studio Moderna positions itself as a key player in the rapidly growing e-commerce sector in its target regions.

Meta

Private Equity Round in 2011
Meta is a leading online social networking service that connects users with friends, family, and new acquaintances. Founded by Mark Zuckerberg in 2004, it allows individuals to create profiles, share updates, and engage with a variety of multimedia content. Users can join or create groups and pages centered around numerous interests, including entertainment, sports, and business. With over 1.32 billion monthly active users, Meta has established itself as the world's largest social network, facilitating significant daily interactions and content sharing. The platform's mobile user base constitutes a substantial portion of its audience, reflecting the growing trend of mobile engagement. Meta also operates various applications and services, enhancing user experiences and driving advertiser value through its Facebook Audience Network, which supports publishers and developers in maximizing their reach. Through strategic partnerships and continuous innovation, Meta aims to maintain its position at the forefront of social connectivity and digital marketing.

Red Ventures

Venture Round in 2010
Red Ventures is a prominent digital media company that connects consumers with brands across various sectors, including financial services, health, travel, and education. Founded in 2000, the company has developed a diverse portfolio of influential brands and digital platforms, such as Healthline, The Points Guy, Bankrate, MYMOVE, and Allconnect.com. With a workforce of around 3,000 employees located in multiple cities across the United States, as well as in the UK and Brazil, Red Ventures focuses on creating personalized online experiences that assist individuals in making informed decisions about their homes, health, finances, and entertainment. The company leverages online marketing, telephone sales, and advanced technology to facilitate lead generation, sales conversion, and performance tracking, thereby optimizing marketing channels for its partners.

AKQA

Acquisition in 2007
AKQA is a global company that specializes in the imaginative application of art and science to develop innovative digital solutions. With a workforce of over 2,000 employees across 16 offices worldwide, it focuses on designing adaptive digital services and applications that engage consumers and deliver substantial returns for clients. The company provides a range of services, including marketing, digital product design, customer relationship management, and e-commerce, enhancing customer satisfaction and creating new revenue streams. AKQA has collaborated with prominent brands such as Activision, Audi, Nike, and Starbucks on notable projects like the Nike Rise 'House of Mamba,' the Heineken Star Player game, and the Nissan IDx virtual reality experience. Founded in 1994 and headquartered in San Francisco, AKQA continues to lead in the digital innovation space.

Network Solutions

Private Equity Round in 2007
Network Solutions helps small businesses build and maintain a Web presence by offering a full suite of online marketing services, including search engine marketing, Web hosting, website design, eCommerce websites, SSL certificates, email marketing, and domain name registration services.
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