Gandel Invest

Gandel Invest is a family office established in 2012 and located in South Yarra, Australia. The firm specializes in making strategic, non-controlling investments across a range of growing businesses. Gandel Invest targets companies at various stages of development, including seed-stage, early-stage, and later-stage ventures. Its investment focus spans several sectors, including business-to-business (B2B), commercial services, business-to-consumer (B2C), retail, and technology.

Tony Gandel

Managing Director and Founder

Adam Gandel

Senior Investment Manager

Past deals in Australasia

Upcover

Series A in 2025
Upcover is an insurance company based in Sydney, Australia, focused on simplifying the distribution of business insurance for small and medium-sized enterprises (SMEs). Established in 2019, the company provides a platform that allows trusted brands and online marketplaces to seamlessly offer affordable insurance solutions to their SME customers and contractor workforce. Upcover achieves this through universal quote and bind APIs, streamlining the process for businesses to access essential coverage. The firm’s management team oversees its operations and asset management, ensuring a commitment to meeting the needs of small business owners.

Reebelo

Series A in 2023
Reebelo is a prominent marketplace specializing in refurbished technology devices and lifestyle products. The company provides consumers with significant savings, allowing them to purchase items at reduced prices or opt for flexible rental options. Reebelo's mission focuses on minimizing electronic waste and promoting a circular economy by offering a diverse range of secondhand electronics, including smartphones, tablets, and desktops. The marketplace ensures that all products are thoroughly reviewed and come with extended warranties, providing customers with a reliable and sustainable shopping experience. With offices in various global locations, including the San Francisco Bay Area, Miami, Toronto, Singapore, and Melbourne, Reebelo aims to make a positive environmental impact while delivering high-quality products to consumers.

Fable Food

Series A in 2023
Fable Food Co is a company that specializes in creating plant-based meat alternatives primarily derived from shiitake mushrooms. Their products are designed to replicate the taste and texture of traditional meat, providing a nutritious and healthy substitute for consumers. Fable's offerings are clean label and minimally processed, made entirely from natural plant-based ingredients. The company's products are widely available across Australia, including major retailers such as Harris Farm Markets, Coles, and Woolworths, as well as through meal delivery services like Marley Spoon and Dinnerly. Additionally, Fable's products feature on various restaurant menus in Australia, Singapore, and the UK, catering to both food enthusiasts and those seeking vegan options.

Reebelo

Series A in 2022
Reebelo is a prominent marketplace specializing in refurbished technology devices and lifestyle products. The company provides consumers with significant savings, allowing them to purchase items at reduced prices or opt for flexible rental options. Reebelo's mission focuses on minimizing electronic waste and promoting a circular economy by offering a diverse range of secondhand electronics, including smartphones, tablets, and desktops. The marketplace ensures that all products are thoroughly reviewed and come with extended warranties, providing customers with a reliable and sustainable shopping experience. With offices in various global locations, including the San Francisco Bay Area, Miami, Toronto, Singapore, and Melbourne, Reebelo aims to make a positive environmental impact while delivering high-quality products to consumers.

Pushas

Pre Seed Round in 2021
Pushas is a prominent sneaker marketplace based in Australia, dedicated to helping individuals buy and sell sought-after sneakers. Established in early 2017 by a team in Sydney, Pushas aims to serve the sneaker community with features such as legitimate product checks and flat shipping rates. The marketplace prioritizes customer service and maintains low fees to support both buyers and sellers, reflecting a long-term commitment to the community rather than short-term profits. Pushas has cultivated a loyal following, transforming into more than just a trading platform; it represents a lifestyle for enthusiasts who share a passion for sneakers. Through its focus on building a strong community, Pushas is gaining recognition and establishing a unique identity within the sneaker culture in Australia.

Liquor Loot

Series A in 2021
Liquor Loot Pty Ltd, founded in 2016 and based in Sydney, Australia, specializes in subscription services that allow customers to sample premium whiskies before purchasing full bottles. The company provides a custom-curated, monthly whisky-tasting experience, featuring a selection of hard-to-find Scotches, single malts, and award-winning whiskies from Japan and America. This service helps whisky enthusiasts refine their palate by exploring the distinct aromas, tastes, and finishes of various spirits, thereby enhancing their overall appreciation of whisky.

Fable Food

Seed Round in 2021
Fable Food Co is a company that specializes in creating plant-based meat alternatives primarily derived from shiitake mushrooms. Their products are designed to replicate the taste and texture of traditional meat, providing a nutritious and healthy substitute for consumers. Fable's offerings are clean label and minimally processed, made entirely from natural plant-based ingredients. The company's products are widely available across Australia, including major retailers such as Harris Farm Markets, Coles, and Woolworths, as well as through meal delivery services like Marley Spoon and Dinnerly. Additionally, Fable's products feature on various restaurant menus in Australia, Singapore, and the UK, catering to both food enthusiasts and those seeking vegan options.

TRAVLR

Series C in 2020
TRAVLR is a technology provider that offers a comprehensive travel platform through its 'Travel as a Service' model. Founded in 2017 by Simon te Hennepe, the company licenses its services to prominent media organizations, allowing their audiences to easily discover, plan, and book unique travel experiences. This approach enhances audience engagement by keeping users within the media companies' ecosystems, thereby improving conversion rates as they move seamlessly from content to travel booking. TRAVLR aims to simplify the traditionally fragmented travel booking process by connecting media brands with the travel industry. The company operates from strategically located offices in Melbourne, Sydney, Auckland, and Denpasar, and has partnered with notable entities such as Network 10, MTV, Bali Bible, and Stuff.co.nz.

MyDeal.com.au

Venture Round in 2017
MyDeal.com.au is an online retail store connecting consumers to a wide range of products at the best prices. MyDeal.com.au is an Australian retail marketplace, connecting millions of consumers with thousands of Australian retailers. The company is dedicated to provide their customers with the best prices and biggest range of products, we’ve been at the heart of Australian lives since 2011. The company is constantly advancing their technology and processes to be at the forefront of consumer experience based on their feedback and the latest industry innovations. MyDeal.com.au's objective is to harness a streamlined and seamless shopping experience for their sellers and customers.

Vicinity Centres

Seed Round in 2017
Vicinity Centres is Australia's leading retail property groups with a fully integrated asset management platform. Listed on the Australian Securities Exchange (ASX) as Vicinity Centres (ASX:VCX), they own $16.1 billion of retail assets and manage some $26.1 billion in assets across the full retail asset spectrum.

Animoca Brands

Post in 2015
Animoca Brands is a metaverse and gaming venture capital firm that focuses on driving digital property rights to gamers and internet users through NFTs. It utilizes gamification and blockchain to develop and market a portfolio of mobile applications, games, and additional products oriented to educational learning to ensure transparency, security, and new business models.
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