Fuel Ventures

Fuel Ventures is a London-based venture capital firm established in 2014, specializing in early-stage investments in technology companies, particularly in marketplaces, platforms, and software as a service (SaaS) sectors. The firm focuses on identifying and nurturing startups with exceptional growth potential, primarily at seed and growth stages. Fuel Ventures has built a diverse portfolio, having invested in over 65 businesses that demonstrate scalability and international growth potential. The firm emphasizes a hands-on approach, collaborating closely with entrepreneurs to help transform their innovative ideas into successful enterprises. By fostering an environment of innovation and support, Fuel Ventures aims to drive success through a combination of mentorship, sector expertise, and a robust network.

Kesli Agolli

Associate

Nikita Baranov

Associate

Alex Breeden

Senior Associate

James Cooper

Associate

Sophie Derham

Associate

Gianluca Forino

Associate

Joanna Graiver

Associate

Tom Healy

Senior Associate

Hector Hunt

Associate

Bhavya Jain

Principal

Holly Martin

Associate

Katie Mathias

Investment Associate

Bradley Monk

Investment Associate

James Steel

Senior Associate

Mike Stevenson

Senior Associate

Robyn Wilson

Analyst

Past deals in Marketing

Materials Market

Seed Round in 2021
Materials Market seeks to improve efficiency in the building materials supply industry by connecting customers with the most appropriate suppliers to fulfil their needs.

Lunio

Seed Round in 2021
Lunio, formerly known as PPC Protect Limited, specializes in a Google Ads management platform designed to safeguard users against fraudulent clicks. The company's automated software employs a proprietary algorithm that monitors advertisements in real-time, analyzing each click to identify potential fraud by comparing it with known fraudulent devices and activities. This machine learning capability enables the platform to detect and block suspicious clicks and recognized fraudsters, protecting clients from various threats such as competitors, hackers, and botnets. Lunio's solution aims to enhance the effectiveness of marketing campaigns and improve return on advertising spend for businesses globally. Established in 2016, the company is headquartered in Chorley, United Kingdom, and has development offices in the United States and Israel, along with a sales office in Belgium.

Direct.me

Seed Round in 2020
Direct.me LLC operates an online platform that assists influencers and businesses in promoting their social media presence. Founded in 2019 and based in London, the platform serves as an interactive digital business card, consolidating users' online profiles and facilitating connections with their audience. It offers a link in bio service that simplifies access to a user’s content, enabling followers to engage with various digital experiences. Direct.me provides this service for free, often including premium features such as analytics and customization options. The platform aims to enhance user interactions and offers a centralized location for followers to find essential information, thereby supporting influencers, small business owners, agencies, and charities in maximizing their online engagement and generating income.

StrategyBox

Seed Round in 2020
StrategyBox is a company that specializes in automating marketing reporting and customer journey mapping. By leveraging artificial intelligence, its software consolidates disparate data into intuitive dashboards, streamlining the reporting process for businesses in various sectors, including SaaS, retail, financial services, and media. This automation not only saves clients significant time and costs but also allows marketers to shift their focus from tedious reporting tasks to more creative aspects of their roles. The platform connects with various marketing programs and agencies, providing valuable business intelligence that helps organizations identify profitable campaigns and develop effective strategies to enhance performance and revenue. Overall, StrategyBox aims to facilitate the digital transformation of marketing practices, making them more efficient and insightful.

Admedo

Venture Round in 2017
Admedo is a self-serve online advertising platform. The admedo platform saves you time and improves the performance of your campaigns, with all the transparency that you need to make clear decisions Admedo was independently founded in the UK, in 2013, by online advertising experts Nick Moutter and Laura Bowen. Now a global company, with offices in the US and Europe, and a multinational team based at their HQ in London, they are all working towards the same goal: a simple, honest, and inclusive future for programmatic advertising. Admedo is the only fully transparent Programmatic Marketing Platform on the market with all the tools needed in one UI at one cost.

Moteefe

Seed Round in 2017
Moteefe is an e-commerce platform founded in 2014 that enables individuals and businesses to sell customized merchandise through social media channels. It offers a comprehensive solution for merchants of all sizes, allowing them to quickly transform their brand and creative designs into market-ready products. The platform caters to both individual entrepreneurs and larger retailers, facilitating the creation and global distribution of custom clothing and merchandise. By streamlining the process of selling personalized items online, Moteefe empowers users to reach a broader audience and enhance their brand presence.

Moteefe

Venture Round in 2016
Moteefe is an e-commerce platform founded in 2014 that enables individuals and businesses to sell customized merchandise through social media channels. It offers a comprehensive solution for merchants of all sizes, allowing them to quickly transform their brand and creative designs into market-ready products. The platform caters to both individual entrepreneurs and larger retailers, facilitating the creation and global distribution of custom clothing and merchandise. By streamlining the process of selling personalized items online, Moteefe empowers users to reach a broader audience and enhance their brand presence.

Moteefe

Seed Round in 2015
Moteefe is an e-commerce platform founded in 2014 that enables individuals and businesses to sell customized merchandise through social media channels. It offers a comprehensive solution for merchants of all sizes, allowing them to quickly transform their brand and creative designs into market-ready products. The platform caters to both individual entrepreneurs and larger retailers, facilitating the creation and global distribution of custom clothing and merchandise. By streamlining the process of selling personalized items online, Moteefe empowers users to reach a broader audience and enhance their brand presence.
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