Fuel Ventures

Groov provides a comprehensive financial profile of small businesses in real-time, enhancing decision-making for the small and medium-sized business (SMB) financial services ecosystem. The platform offers access to previously inaccessible trading data, enabling lenders and service providers to assess business performance accurately, rather than relying on outdated and error-prone data submissions. By delivering high-quality financial insights, Groov aims to promote better decision-making, leading to more inclusive financial services and healthier small businesses. Additionally, Groov has developed an automation infrastructure that helps business leaders connect to their customers' financial data, streamline credit underwriting, and manage repayments, allowing businesses to create new revenue streams from their SMB clients. The company is supported by a group of experienced investors who have successfully founded and scaled other businesses.