Fresh Capital

Fresh Capital is a venture capital firm established in 2017 and based in Shanghai, China. The firm specializes in investing in consumer product and service companies, particularly those in the fast growth stage. Its investment focus includes sectors such as home and family, food and beverage, children and maternity, education, body and wellness, and consumer finance. Fresh Capital aims to support entrepreneurs by providing comprehensive value-added services, positioning itself as a founders' fund. The firm has a track record of achieving outstanding historical returns and boasts a strong network within the consumer sector, with many of its past investees becoming anchor limited partners.