Flat6labs

Flat6Labs is a startup accelerator based in Cairo, Egypt, established in 2011 by Sawari Ventures. It focuses on seed-stage investments, supporting entrepreneurs through the initial stages of business development. Every four months, Flat6Labs selects and funds a number of start-ups from Egypt and the MENA region, providing them with seed capital and office space. The accelerator emphasizes hands-on mentorship and educational programs in collaboration with the American University in Cairo, aiming to equip entrepreneurs with the skills to navigate real-world business challenges. Flat6Labs has expanded its presence with additional offices in Abu Dhabi, Amman, Beirut, Jeddah, Manama, and Tunis. It is also a member of the Global Accelerator Network, having joined in May 2012 as the first African member.

Dina el-Shenoufy

Chief Investment Officer

Ali Fakhro

Managing Director

Mohamed El Ghannam

Principal

Fawzi Rahal

Managing Director

Past deals in E-commerce

El-Dokan

Pre Seed Round in 2022
El-Dokan is an enterprise e-commerce software designed for large and growing retail stores in MENA.

Bloom

Pre Seed Round in 2022
Bloom is a versatile platform that specializes in selling original brand outlets from curated lists of international brands. It allows customers to experience the convenience of trying on clothes ordered online in their homes before making a payment, with a straightforward return process for items that do not meet their preferences. Additionally, Bloom offers a range of baby products, including gear, toddler furniture, and eco-friendly options. The platform aims to enhance the shopping experience by combining quality products with user-friendly services, catering to the needs of families and individuals looking for both style and functionality.

Shop4Me

Pre Seed Round in 2022
Shop4Me is a business-to-business logistics platform that facilitates connections between companies and suppliers. The platform offers a comprehensive database of suppliers, enabling businesses to streamline their search and procurement processes. By providing upfront pricing on various products, Shop4Me allows users to easily identify and manage their supplier engagements, enhancing efficiency and transparency in the procurement process.

ShipHaly

Seed Round in 2021
Operator of a global community intended to connect shoppers and travelers. The company's community connects shoppers who want to buy things from abroad with travelers who can buy and bring the requested items by the shoppers in return for a reward, enabling travelers to make money while traveling and earn rewards from deliveries to cover their travel expenses.

ElMawkaa

Seed Round in 2021
Elmawkaa provides an intelligent marketplace that enables construction companies to get their competitive quotations for building materials such as cement, steel, and gypsum board in one platform. Ebrahem Anwar and Mahmoud Habib founded it on December 1, 2019, with its headquarters in Giza in Egypt.

El-Dokan

Venture Round in 2021
El-Dokan is an enterprise e-commerce software designed for large and growing retail stores in MENA.

ELSupplier.com

Venture Round in 2021
ElSupplier.com operates as a trading platform that connects consumers directly with suppliers of various consumer goods, including dairy products, olive oil, vinegar, and cheese. The platform allows users to list, buy, and sell products and services without incurring any fees. This user-friendly interface facilitates easy access for buyers to find the goods they need while enabling suppliers to reach their target market efficiently. By providing an online marketplace accessible via web browsers and mobile apps, ElSupplier.com enhances the shopping experience for consumers and streamlines the process for suppliers.

Taajer

Seed Round in 2021
Taajer is a network-centric B2B trade platform, designed specifically for small & medium businesses. It brings wholesalers, retailers and manufacturers in the MENA region under a single platform.

Jilatee

Pre Seed Round in 2020
Operator of a circular fashion e-commerce platform intended to offer a secondhand fashion marketplace. The company provides the facility of buying and selling old and used clothing, bags, cosmetics, and accessories, enabling customers to sell preowned items for a price and buy circular as well as new fashion apparel and accessories.

Brimore

Seed Round in 2020
Brimore Holding B.V. operates an online retail and distribution platform that specializes in fast-moving consumer goods (FMCG). Founded in 2017 and headquartered in Cairo, Egypt, the company provides a wide range of products, including detergents, perfumes, skincare items, canned food, clothing for men, women, and children, as well as personal care and home care products. Brimore connects manufacturers with customers, facilitating access to various goods in emerging markets. Its offerings also include food and beverage, wellness products, and textiles, catering to diverse consumer needs.

Beanboat

Seed Round in 2019
Beanboat is an e-commerce platform that bridges the gap between coffee farmers and consumers through an innovation and sustainable business model.

Dabchy

Seed Round in 2019
DABCHY SARL operates an online platform that provides peer-to-peer fashion marketplace. The platform allows listing of clothes, shoes, jewelry, accessories, bags, and beauty products. The company was founded in 2016 and is based in Tunis, Tunisia

Brimore

Seed Round in 2019
Brimore Holding B.V. operates an online retail and distribution platform that specializes in fast-moving consumer goods (FMCG). Founded in 2017 and headquartered in Cairo, Egypt, the company provides a wide range of products, including detergents, perfumes, skincare items, canned food, clothing for men, women, and children, as well as personal care and home care products. Brimore connects manufacturers with customers, facilitating access to various goods in emerging markets. Its offerings also include food and beverage, wellness products, and textiles, catering to diverse consumer needs.

Mint Basil Market

Pre Seed Round in 2018
Operator of an e-commerce platform intended to make the process of healthy living as simple as possible. The company offers a wide selection of healthy natural products with only clean ingredients, vet them with health and nutrition experts, and provides personalized recommendations, enabling customers to make more informed purchasing decisions and design the healthy lifestyle they need and want.

The Meal Kit

Pre Seed Round in 2018
Operator of a food ordering platform intended to serve ready-to-cook food to customers. The company's platform offers a range of easy-to-prepare food items on an order basis, enabling users to skip all the cooking preparations hassle and order meals to their doorstep.

iSagha

Seed Round in 2018
iSagha is the leading company in digitizing and modernize the precious metal trading and jewelry market in the middle east by utilizing affordable practical and evolutionary methods fitted to local markets and regulations. We aim to digitize and flourish the Middle east jewelry and precious metal investment markets by providing jewelers/investors with an online platform and tools to sell/buy products to large number of targeted buyers.

Tombeely

Seed Round in 2018
Tombeely is an e-commerce marketplace based in Egypt that specializes in car parts and accessories. Founded in 2017, the platform connects auto parts merchants with customers, streamlining the process of purchasing aftermarket car components. Tombeely offers a wide variety of products and includes options for installation through a network of service centers and mechanics, all accompanied by warranties. Additionally, the platform features a comparison tool for different auto parts available in the market and provides a secure online payment portal, allowing consumers to access branded products at competitive prices. The company also offers on-site maintenance services, enhancing the overall customer experience in the automotive sector.

Dabchy

Pre Seed Round in 2017
DABCHY SARL operates an online platform that provides peer-to-peer fashion marketplace. The platform allows listing of clothes, shoes, jewelry, accessories, bags, and beauty products. The company was founded in 2016 and is based in Tunis, Tunisia

Massyaf

Seed Round in 2017
Developer of a real estate platform designed to list property listing related real estate services. The company's platform specializes in real estate rentals by offering a list of properties with availability, pricing and secure payment option, enabling property finders to have access to residential and commercial rental properties.

StudentCart

Seed Round in 2015
StudentCart provides online payment services for school products and services. The company was founded in 2016 and is based in Abu Dhabi, United Arab Emirates.

FeedSpeed

Seed Round in 2015
FeedSpeed is a technology platform that enables on demand app creation for offline retailers looking to have a mobile presence

The Baby Boon

Non Equity Assistance in 2013
The Baby Boon is an e-commerce website dedicated to babies and kids products, offering a wide range of products and services needed in the early stages of parenthood.

Coterique

Non Equity Assistance in 2013
Coterique is an e-commerce platform that allows emerging fashion designers from around the world to sell their clothing and accessories online. Founded in 2013 and headquartered in Cairo, Egypt, with operations in New York, the platform offers a wide range of products, including blazers, jackets, dresses, tops, and various accessories like jewelry, bags, and shoes. By showcasing the work of international designers, Coterique enables boutiques to stock and sell these unique items, catering to fashion enthusiasts in the Middle East. Additionally, the company publishes a bi-monthly online magazine that highlights current fashion trends, further engaging its audience and promoting the designers featured on its platform.

Zaagel

Non Equity Assistance in 2013
Zaagel is a marketplace connecting people who want to buy items with others who can buy and bring them those items. Zaagel is a platform for crowdsourcing the purchasing and delivery of products where people can specify the products they want and ask travelers to buy and bring such products in return of a commission. We plan to make this platform also available for local brands and retail stores to enable their customers to order items online and ask other customers to bring such items for them.

Yadaweya

Seed Round in 2012
Yadaweya is an online marketplace based in Egypt that connects local artisans with a global audience, promoting fair trade and cultural heritage. Founded by young Egyptian social entrepreneurs, Yadaweya showcases the diverse handicrafts and handmade treasures of Egyptian artisans while sharing their stories with customers who appreciate traditional crafts. The platform aims to support sustainable craftsmanship by providing artisans with opportunities for stable marketing and income, without charging any fees for listing their products. By eliminating intermediaries, Yadaweya fosters direct relationships between artisans and consumers, facilitating a unique shopping experience that values the artistry and cultural significance of each piece. Through its commitment to innovation and feedback, Yadaweya seeks to enhance the skills of artisans and ensure the continued growth of Egypt's rich craft heritage.

Cirqy

Seed Round in 2012
CIRQY is an online social marketplace based in Giza, Egypt, that focuses on promoting freshly-made local design in the Middle East. Founded in 2012, the platform features a diverse range of products, including art, apparel, accessories, home décor, and stationery. CIRQY aims to enhance users' everyday lives by offering unique design items that allow for personal expression. The platform encourages social interaction by enabling users to follow friends, share recommendations, and discover favorite items from independent artists and designers. CIRQY aspires to become the leading online destination for design in the region, fostering connections among users with similar interests.

eshtery

Seed Round in 2012
eshtery combines both; the convenience of e-shopping and the ever-lasting pleasure of “real” shopping through its mobile applications and interactive virtual stores. It’s simple and fun: we place our walls and boards in nearby convenient locations. Those have everyday items - like food & groceries – printed on them with QR codes identifying each item allowing our users to scan and buy the items they wish with our mobile applications and yup; have them delivered! Think of a busy day at work where you worry still about going to the market to buy your grocery and stand in a long cue to pay at the cashier or when you have to wait for a LONG time for your favorite fast food chain’s call center to finally get your order … that’s all soon going to be over! With eshtery you get all your items instantly accessible through our mobile application and our printed walls. And in case you were wondering; our mobile application acts also as a standalone e-shopping venue granting you direct order access. Our applications run on Nokia, Android, iOs, J2ME and Blackberry. eshtery is proudly an Egyptian startup run by young passionate individuals and now launching in the States. Find more about us: eshtery.me
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