FJ Labs

FJ Labs is a venture capital firm based in New York, founded in 2015 by Fabrice Grinda. The firm is stage-agnostic, primarily focusing on marketplaces and consumer-facing startups across various sectors, including B2B, B2C, financial services, mobile technology, advertisement technology, e-commerce, food technology, gaming, health technology, real estate technology, restaurant technology, ridesharing, software as a service, and virtual reality. FJ Labs typically invests in seed and Series A rounds, with investment amounts ranging from $50,000 to $5,000,000.

Matias Barbero

Investor

William Guillouard

Venture Partner

Arne Halleraker

Principal

Christopher Keshian

Investor

Daniel Simon

venture Partner

Güimar Vaca Sittic

Venture Partner

Jose Marin

Co-Founder

Past deals in Fruits and Vegetables

Manzana verde

Pre Seed Round in 2023
Manzana Verde is a meal delivery service that focuses on providing balanced and nutritious meals tailored to individual health goals. Operating in Piura, Lima, and Mexico City, the company offers a monthly subscription platform that combines meal delivery with nutritional advice. The meals are designed to meet essential dietary requirements, incorporating the necessary calories, carbohydrates, fats, and proteins to support a healthy lifestyle. By offering a variety of nutritious food options, Manzana Verde aims to help consumers achieve their health objectives and maintain overall wellness.

Umamicart

Seed Round in 2021
Umamicart is an online grocery delivery service based in New York that specializes in Asian products and ingredients. Founded by Andrea Xu, the company offers a curated selection of staple items and pantry essentials, including fresh vegetables, fruits, meats, tofu, seafood, noodles, rice, and snacks. In addition to these staples, Umamicart provides recipe inspirations and occasion-specific kits for various cooking activities, such as holiday meals and DIY sushi nights. This service aims to make it easier for consumers to access a diverse range of Asian groceries, delivered directly to their homes.

Manzana verde

Convertible Note in 2021
Manzana Verde is a meal delivery service that focuses on providing balanced and nutritious meals tailored to individual health goals. Operating in Piura, Lima, and Mexico City, the company offers a monthly subscription platform that combines meal delivery with nutritional advice. The meals are designed to meet essential dietary requirements, incorporating the necessary calories, carbohydrates, fats, and proteins to support a healthy lifestyle. By offering a variety of nutritious food options, Manzana Verde aims to help consumers achieve their health objectives and maintain overall wellness.

Manzana verde

Seed Round in 2021
Manzana Verde is a meal delivery service that focuses on providing balanced and nutritious meals tailored to individual health goals. Operating in Piura, Lima, and Mexico City, the company offers a monthly subscription platform that combines meal delivery with nutritional advice. The meals are designed to meet essential dietary requirements, incorporating the necessary calories, carbohydrates, fats, and proteins to support a healthy lifestyle. By offering a variety of nutritious food options, Manzana Verde aims to help consumers achieve their health objectives and maintain overall wellness.

La Belle Vie

Secondary Market in 2021
La Belle Vie is an online grocery store based in Paris, France, specializing in the delivery of a wide range of supermarket goods directly to consumers' doorsteps. The company offers an assortment of products, including fresh and organic items, artisan goods, and basic groceries such as meat, fish, and vegetables. La Belle Vie prides itself on the development of its own tools, which include an ERP system, warehouse management service, and delivery management service. This infrastructure allows the company to facilitate prompt deliveries within a couple of hours, providing convenience and affordability for shoppers seeking daily groceries.

La Belle Vie

Venture Round in 2020
La Belle Vie is an online grocery store based in Paris, France, specializing in the delivery of a wide range of supermarket goods directly to consumers' doorsteps. The company offers an assortment of products, including fresh and organic items, artisan goods, and basic groceries such as meat, fish, and vegetables. La Belle Vie prides itself on the development of its own tools, which include an ERP system, warehouse management service, and delivery management service. This infrastructure allows the company to facilitate prompt deliveries within a couple of hours, providing convenience and affordability for shoppers seeking daily groceries.

Umamicart

Pre Seed Round in 2020
Umamicart is an online grocery delivery service based in New York that specializes in Asian products and ingredients. Founded by Andrea Xu, the company offers a curated selection of staple items and pantry essentials, including fresh vegetables, fruits, meats, tofu, seafood, noodles, rice, and snacks. In addition to these staples, Umamicart provides recipe inspirations and occasion-specific kits for various cooking activities, such as holiday meals and DIY sushi nights. This service aims to make it easier for consumers to access a diverse range of Asian groceries, delivered directly to their homes.

Foodza

Seed Round in 2018
Foodza is a B2B food-distribution platform that facilitates direct connections between farmers, food producers, and importers with retail and HoReCa businesses in the CIS region. The company has developed a technology-driven logistics platform designed for on-demand harvesting of fruits, vegetables, meat, and dairy products. Foodza offers both mobile app and web-based interfaces, allowing farmers to efficiently communicate with retailers. By managing "door-to-door" logistics and fulfillment, Foodza aims to eliminate middlemen in the food supply chain, thereby increasing farmers' incomes and providing retailers with higher quality fresh produce.

Proven Winners

Pre Seed Round in 2018
Proven Winners is a plant brand that supply of plants and gardening products to garden centers. They provide guidance through the process of learning how to garden by providing articles, newsletters, and videos that teach how to have a successful garden.
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