FJ Labs

FJ Labs is a venture capital firm based in New York, founded in 2015 by Fabrice Grinda. The firm is stage-agnostic, primarily focusing on marketplaces and consumer-facing startups across various sectors, including B2B, B2C, financial services, mobile technology, advertisement technology, e-commerce, food technology, gaming, health technology, real estate technology, restaurant technology, ridesharing, software as a service, and virtual reality. FJ Labs typically invests in seed and Series A rounds, with investment amounts ranging from $50,000 to $5,000,000.

Matias Barbero

Investor

William Guillouard

Venture Partner

Arne Halleraker

Principal

Christopher Keshian

Investor

Daniel Simon

venture Partner

Güimar Vaca Sittic

Venture Partner

Jose Marin

Co-Founder

Past deals in FMCG

JOKR

Series E in 2024
JOKR is a global last-mile delivery platform focused on providing a fast, personalized, and sustainable shopping experience for essential grocery and convenience products. By utilizing a network of micro-fulfillment centers, JOKR enables customers to receive their orders within minutes or at a scheduled time, enhancing the overall shopping experience and saving valuable time. The company emphasizes sustainability by aiming to reduce food waste and promote responsible consumption. Operating primarily in the Brazilian market under the brand "DAKI," JOKR has established a presence in major cities such as Rio de Janeiro and São Paulo. The company has attracted significant investment from notable firms, achieving a valuation of 1.3 billion dollars as of February 2023, solidifying its status as a unicorn since December 2021.

FoodByUs

Series C in 2024
FoodByUs is an online marketplace based in Sydney, Australia, that connects local food sellers with consumers seeking a variety of food products, including artisanal items such as doughnuts, cupcakes, and pies. Founded in 2016, the platform allows food service venues to list their offerings, enabling users to browse and purchase directly from these local suppliers. Customers have the option to either collect their orders or have them delivered, which streamlines the purchasing process and reduces associated costs. By promoting local food sellers, FoodByUs supports the community while providing users with access to diverse culinary options.

Shopper

Convertible Note in 2023
Shopper.com.br is an online supermarket platform based in Brazil that aims to streamline the purchasing process for consumers by automating the procurement of essential products. The company focuses on delivering a wide range of items, including non-perishable food, beverages, cleaning products, toiletries, and pet food, directly to customers' homes at competitive prices. By implementing a subscription model for monthly sales and deliveries, Shopper eliminates the need for inventory and enhances demand predictability, resulting in cost savings that are passed on to consumers, typically around 10% cheaper than traditional retail prices. The startup is dedicated to improving the efficiency of the distribution chain, reducing both the time and resources spent by consumers on routine purchases, while leveraging innovative technology and a committed team to fulfill its mission of creating a more efficient world.

FoodByUs

Series B in 2023
FoodByUs is an online marketplace based in Sydney, Australia, that connects local food sellers with consumers seeking a variety of food products, including artisanal items such as doughnuts, cupcakes, and pies. Founded in 2016, the platform allows food service venues to list their offerings, enabling users to browse and purchase directly from these local suppliers. Customers have the option to either collect their orders or have them delivered, which streamlines the purchasing process and reduces associated costs. By promoting local food sellers, FoodByUs supports the community while providing users with access to diverse culinary options.

JOKR

Venture Round in 2022
JOKR is a global last-mile delivery platform focused on providing a fast, personalized, and sustainable shopping experience for essential grocery and convenience products. By utilizing a network of micro-fulfillment centers, JOKR enables customers to receive their orders within minutes or at a scheduled time, enhancing the overall shopping experience and saving valuable time. The company emphasizes sustainability by aiming to reduce food waste and promote responsible consumption. Operating primarily in the Brazilian market under the brand "DAKI," JOKR has established a presence in major cities such as Rio de Janeiro and São Paulo. The company has attracted significant investment from notable firms, achieving a valuation of 1.3 billion dollars as of February 2023, solidifying its status as a unicorn since December 2021.

JABU

Series A in 2022
Jabu is an e-commerce marketplace that serves as a vital link between fast-moving consumer goods (FMCG) brands and a vast network of small retail shops in Southern Africa. The platform enables shop owners to efficiently order, source, and stock products while also managing logistics for last-mile distribution. By leveraging technology, Jabu provides tools for inventory management, sales tracking, and order processing through both mobile and web applications. This comprehensive service allows businesses to streamline their operations, enhance product diversification, and effectively manage their supply chain, ultimately fostering growth and operational efficiency in the retail sector.

Chiper

Series B in 2021
Chiper is a prominent B2B e-commerce platform serving corner stores in Latin America, with operations in Colombia, Mexico, and plans for expansion into Brazil. The company connects thousands of the region's 3.7 million corner stores, creating one of the largest networks of bulk buyers globally. By aggregating demand and enhancing the supply chain, Chiper enables these stores to access a diverse range of products, including groceries and household items, at competitive prices. The platform eliminates intermediaries, allowing retailers to directly connect with producers and streamline their procurement processes, ultimately supporting the growth and sustainability of local businesses.

FoodByUs

Series A in 2021
FoodByUs is an online marketplace based in Sydney, Australia, that connects local food sellers with consumers seeking a variety of food products, including artisanal items such as doughnuts, cupcakes, and pies. Founded in 2016, the platform allows food service venues to list their offerings, enabling users to browse and purchase directly from these local suppliers. Customers have the option to either collect their orders or have them delivered, which streamlines the purchasing process and reduces associated costs. By promoting local food sellers, FoodByUs supports the community while providing users with access to diverse culinary options.

JOKR

Series A in 2021
JOKR is a global last-mile delivery platform focused on providing a fast, personalized, and sustainable shopping experience for essential grocery and convenience products. By utilizing a network of micro-fulfillment centers, JOKR enables customers to receive their orders within minutes or at a scheduled time, enhancing the overall shopping experience and saving valuable time. The company emphasizes sustainability by aiming to reduce food waste and promote responsible consumption. Operating primarily in the Brazilian market under the brand "DAKI," JOKR has established a presence in major cities such as Rio de Janeiro and São Paulo. The company has attracted significant investment from notable firms, achieving a valuation of 1.3 billion dollars as of February 2023, solidifying its status as a unicorn since December 2021.

SEND: 10 Min Grocery Delivery

Seed Round in 2021
We are SEND App - 10 minute grocery delivery! Browse the aisles from the comfort of your home, avoid the crowds, eliminate the lines and return countless hours back into your day with SEND, Australia’s first exclusively online supermarket. Get groceries, household essentials, pet products, premium meats, beauty supplies and pretty much everything in between! All delivered to your door in 10 minutes. SEND is reinventing groceries and making shopping easy with access to all your favourite products, from brands you love and trust, available at your fingertips whenever you need. HOW IT WORKS: 1. Download the app 2. Enter your address 3. Browse and add products to your bag 4. Place your order 5. Enjoy groceries at your door in 10 minutes WHERE WE SEND SEND is growing fast and launching suburbs every week! Want us where you are? Download the app and join our waitlist. PAYMENT METHODS Pay your way! SEND supports Apple Pay so that you can place orders in just one tap. Never wait in line at a crowded supermarket again. 10 MINUTE DELIVERY Browse the aisles from the comfort of your home. Let us do the heavy lifting, literally! You can track your rider in real time, as they make their way to your delivery address. HAVE QUESTIONS? ASK US! Our support team is always here to help and can be reached at support@sendapp.com.au or visit send-app.io. Get 10 minute delivery on grocery items and more, download the app to try today! Proudly designed in Sydney, Australia by SEND.

Fuell

Seed Round in 2021
Fuell is a premier expense management platform that brings SMEs' financing into the current era.

Shopper

Series B in 2021
Shopper.com.br is an online supermarket platform based in Brazil that aims to streamline the purchasing process for consumers by automating the procurement of essential products. The company focuses on delivering a wide range of items, including non-perishable food, beverages, cleaning products, toiletries, and pet food, directly to customers' homes at competitive prices. By implementing a subscription model for monthly sales and deliveries, Shopper eliminates the need for inventory and enhances demand predictability, resulting in cost savings that are passed on to consumers, typically around 10% cheaper than traditional retail prices. The startup is dedicated to improving the efficiency of the distribution chain, reducing both the time and resources spent by consumers on routine purchases, while leveraging innovative technology and a committed team to fulfill its mission of creating a more efficient world.

TradeBay

Seed Round in 2021
TradeBay is a global trading community that operates an online platform facilitating the efficient connection and trade between buyers and sellers of fruit. By enabling members to expand their networks of trusted business partners, TradeBay provides opportunities for reaching new markets and enhancing trade safety. The platform also offers tailored financing services, cash flow solutions, credit insurance, and loans, which enhance liquidity within the fruit trading industry. Through these services, TradeBay aims to foster a more transparent marketplace, supporting businesses in their trading endeavors.

La Belle Vie

Secondary Market in 2021
La Belle Vie is an online grocery store based in Paris, France, specializing in the delivery of a wide range of supermarket goods directly to consumers' doorsteps. The company offers an assortment of products, including fresh and organic items, artisan goods, and basic groceries such as meat, fish, and vegetables. La Belle Vie prides itself on the development of its own tools, which include an ERP system, warehouse management service, and delivery management service. This infrastructure allows the company to facilitate prompt deliveries within a couple of hours, providing convenience and affordability for shoppers seeking daily groceries.

JABU

Seed Round in 2021
Jabu is an e-commerce marketplace that serves as a vital link between fast-moving consumer goods (FMCG) brands and a vast network of small retail shops in Southern Africa. The platform enables shop owners to efficiently order, source, and stock products while also managing logistics for last-mile distribution. By leveraging technology, Jabu provides tools for inventory management, sales tracking, and order processing through both mobile and web applications. This comprehensive service allows businesses to streamline their operations, enhance product diversification, and effectively manage their supply chain, ultimately fostering growth and operational efficiency in the retail sector.

Chiper

Series A in 2020
Chiper is a prominent B2B e-commerce platform serving corner stores in Latin America, with operations in Colombia, Mexico, and plans for expansion into Brazil. The company connects thousands of the region's 3.7 million corner stores, creating one of the largest networks of bulk buyers globally. By aggregating demand and enhancing the supply chain, Chiper enables these stores to access a diverse range of products, including groceries and household items, at competitive prices. The platform eliminates intermediaries, allowing retailers to directly connect with producers and streamline their procurement processes, ultimately supporting the growth and sustainability of local businesses.

Tiggy

Seed Round in 2020
Tiggy is a grocery delivery platform that aims to transform how consumers purchase everyday essentials. Based in Vancouver, the company provides a wide range of products, including groceries, personal care items, pet supplies, and fresh produce. Tiggy distinguishes itself by offering free delivery without hidden costs or subscription fees, allowing customers to avoid long queues and the hassle of carrying heavy bags. The platform is designed to enhance convenience and streamline the shopping experience for its users.

Fuell

Pre Seed Round in 2020
Fuell is a premier expense management platform that brings SMEs' financing into the current era.

Shopper

Series A in 2020
Shopper.com.br is an online supermarket platform based in Brazil that aims to streamline the purchasing process for consumers by automating the procurement of essential products. The company focuses on delivering a wide range of items, including non-perishable food, beverages, cleaning products, toiletries, and pet food, directly to customers' homes at competitive prices. By implementing a subscription model for monthly sales and deliveries, Shopper eliminates the need for inventory and enhances demand predictability, resulting in cost savings that are passed on to consumers, typically around 10% cheaper than traditional retail prices. The startup is dedicated to improving the efficiency of the distribution chain, reducing both the time and resources spent by consumers on routine purchases, while leveraging innovative technology and a committed team to fulfill its mission of creating a more efficient world.

La Belle Vie

Venture Round in 2020
La Belle Vie is an online grocery store based in Paris, France, specializing in the delivery of a wide range of supermarket goods directly to consumers' doorsteps. The company offers an assortment of products, including fresh and organic items, artisan goods, and basic groceries such as meat, fish, and vegetables. La Belle Vie prides itself on the development of its own tools, which include an ERP system, warehouse management service, and delivery management service. This infrastructure allows the company to facilitate prompt deliveries within a couple of hours, providing convenience and affordability for shoppers seeking daily groceries.

MUNCH:ON

Series B in 2020
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

Frubana

Series A in 2020
Frubana is a digital platform based in Bogotá, Colombia, that connects restaurants and small retailers with agricultural suppliers. Founded in 2018, the company aims to streamline the procurement process by enabling direct transactions between restaurants and farmers, eliminating intermediaries to enhance price transparency and reduce trade barriers. In addition to facilitating the purchase of food products, Frubana offers tools for restaurants to digitize their menus and websites, including the creation of "Virtual Frubana Menus" that utilize QR codes for easy sharing with customers. Through its comprehensive services, Frubana supports the food supply chain, making it more efficient for both suppliers and businesses in the urban food market.

Verb Energy

Seed Round in 2019
Verb Energy, Inc. is a manufacturer of caffeinated energy bars founded in 2015 and based in Lexington, Massachusetts. The company focuses on creating simple, healthy, and delicious energy products that cater to a wide audience. Its flagship offering, the Verb Caffeinated Energy Bar, incorporates caffeine sourced from organic green tea, combined with carbohydrates and protein to ensure prolonged caffeine absorption. This formulation aims to provide consumers with a convenient and effective source of long-lasting energy at an affordable price. Verb Energy emphasizes the importance of health and taste in its products, making them suitable for everyday consumption.

Popchef

Series A in 2019
PopChef launched at Paris Founders Event Winter 2015 and they were curious to get some updates on this flavourful, fairly-price, conscious business, but firstly let’s find out how everything started out and the obstacles these three young entrepreneurs faced along the way.

Frubana

Seed Round in 2019
Frubana is a digital platform based in Bogotá, Colombia, that connects restaurants and small retailers with agricultural suppliers. Founded in 2018, the company aims to streamline the procurement process by enabling direct transactions between restaurants and farmers, eliminating intermediaries to enhance price transparency and reduce trade barriers. In addition to facilitating the purchase of food products, Frubana offers tools for restaurants to digitize their menus and websites, including the creation of "Virtual Frubana Menus" that utilize QR codes for easy sharing with customers. Through its comprehensive services, Frubana supports the food supply chain, making it more efficient for both suppliers and businesses in the urban food market.

Blume

Seed Round in 2019
Blume is a North Vancouver-based company founded in 2016 that specializes in developing and retailing all-natural self-care products aimed at girls during puberty. The product line includes a variety of items such as organic tampons, acne treatments, face washes, natural deodorants, and PMS oil. Additionally, Blume offers gift boxes that feature its products. The company markets its offerings through its website, providing a focused approach to addressing the unique needs of young women.

MUNCH:ON

Series A in 2019
MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

Bonsoirs

Seed Round in 2018
Bonsoirs is a Paris-based company that specializes in manufacturing and selling high-quality bed linen products, including sheets, pillowcases, duvet covers, tablecloths, and bath towels. Established in 2014, the company operates primarily through an e-commerce platform, making its products accessible to a broad audience. Bonsoirs focuses on providing a range of materials, such as cotton percale, washed percale, cotton sateen, cotton gauze, and washed linen, all designed to enhance comfort and style in daily life. By offering affordable yet premium quality linens in timeless colors, Bonsoirs aims to rejuvenate the bed linen market while promoting sustainability and a positive environmental impact.

The Essential

Pre Seed Round in 2017
The Essential, formerly known as Move, operates as an innovative e-commerce platform focused on delivering high-quality groceries in a convenient box format. The company aims to enhance the food value chain by providing affordable and ethical options for consumers. Each box includes a week's worth of essentials, such as fresh milk, farm-raised meat, frozen seafood, organic butter, eggs, cheese, and seasonal vegetables, catering to various dietary restrictions. By prioritizing quality and value, The Essential strives to offer the best possible products at competitive prices, making it easier for customers to access their daily necessities.

Bulk MRO Industrial Supply

Seed Round in 2017
Bulk MRO Industrial Supply Pvt. Ltd. is a Mumbai-based distributor of maintenance, repair, and operations products. Founded in 2016, the company provides a comprehensive range of items, including abrasives, adhesives, cleaning equipment, electrical equipment, fasteners, hand tools, lighting products, office supplies, and safety products. It serves a diverse array of sectors such as automobile, chemical, FMCG, hospitality, manufacturing, mining, oil and gas, pharmaceuticals, and power. As a global B2B platform, Bulk MRO caters to numerous large corporations and government clients across North America, Europe, India, the Middle East, and Africa, positioning itself as a one-stop shop for millions of products sourced from thousands of manufacturers.

GrubMarket

Series B in 2016
GrubMarket, Inc. is an online marketplace that connects sellers with customers by offering a wide range of food and related products at wholesale prices. Founded in 2014 and based in San Francisco, California, GrubMarket specializes in organic, vegan, gluten-free items, fresh produce, snacks, beverages, pantry staples, home goods, health and beauty products, and items for pets and children. The company sources food from local farms, fisheries, commercial kitchens, and restaurants, emphasizing quality and sustainability. In addition to its marketplace, GrubMarket provides a Software-as-a-Service platform designed for food delivery services and also features a gaming application called GrubMarket FarmBox. As a significant player in the B2B eCommerce sector of the American food supply chain, GrubMarket leverages artificial intelligence to enhance its services and operations.
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