FJ Labs

FJ Labs is a venture capital firm based in New York, founded in 2015 by Fabrice Grinda. The firm is stage-agnostic, focusing on marketplaces and consumer-facing startups, with a particular emphasis on sectors such as B2B, B2C, financial services, mobile technology, advertisement technology, e-commerce, food technology, gaming, health technology, real estate technology, restaurant technology, ridesharing, SaaS, and virtual reality. FJ Labs invests primarily in seed and Series A rounds, with an investment range between $50,000 and $5,000,000. The firm has backed notable companies including Alibaba Group, Beepi, BrightRoll, Betterment, ADORE ME, and Earnest.

Matias Barbero

Venture Capital

Zineb Belghiti

Analyst

Camila Bustamante

Investor

William Guillouard

Operating Partner

Arne Halleraker

Partner

Erez Kalir

Venture Partner

Chris Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Anshul Ruparell

Founder

Luke Skertich

Investor

Andrea Xu

Investor

Past deals in Digital Marketing

Passionfruit

Seed Round in 2022
Passionfruit is a platform designed to connect independent marketing professionals with startups and enterprises seeking marketing support. By creating a digital space for freelancers, Passionfruit allows companies to access a diverse pool of highly-vetted marketing talent, including experts in digital marketing, branding, public relations, and content creation. This model aims to alleviate the challenges of hiring, enabling businesses to collaborate efficiently with skilled independent workers. Passionfruit's approach facilitates growth for companies by streamlining the process of finding and engaging specialized marketing professionals on demand.

Aper

Venture Round in 2021
Aper is a technology company focused on enhancing the digital ecosystem for businesses, particularly in the financial and telecom sectors. It offers three primary services: Marketplace Solutions, which enable companies to create tailored marketplace platforms similar to Amazon; Loyalty Solutions, which leverage analytics to optimize customer engagement throughout their lifetime journey; and Digital Transformation, which provides customized software development to meet specific client needs. The company utilizes advanced technologies such as machine learning and artificial intelligence to facilitate the integration of various connected technologies, thereby helping financial institutions build efficient and adaptable marketplaces. Through these offerings, Aper aims to support businesses in adopting new technologies and driving growth.

Sendoso

Series C in 2021
Sendoso, the leading Sending Platform, helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers. Trusted by over 500 companies, Sendoso is an essential part of successful demand generation, account-based, and customer experience programs. Founded in 2016, Sendoso is backed by $54M in venture funding and has a global footprint, with a presence in North America, Europe, and Asia Pacific. Learn more at sendoso.com.

InstaCarro

Series B in 2021
InstaCarro Comercio de Veiculos Ltda. is an online platform based in Sao Paulo, Brazil, that facilitates the buying and selling of cars. Established in 2015, the company provides a marketplace where individuals can sell their used vehicles directly to professional traders. InstaCarro offers sellers the convenience of online quotes, competitive pricing, and immediate payment following vehicle inspection. For buyers, the platform features a wide inventory of inspected cars, along with transparency through detailed photos and reports. Additionally, it guarantees an immediate return if a purchased vehicle does not match the reported conditions. By simplifying the car selling and buying process, InstaCarro aims to deliver value to both sellers and buyers in the automotive market.

Dwarfs

Series A in 2021
Dwarfs is an e-commerce platform that buys and grows e-commerce brands on marketplaces.

Draft

Seed Round in 2021
ContentFly makes generating quality content ridiculously easy & affordable for any business, for a flat monthly fee. Get content on-demand, high quality, and written by professional writers.

Elenas

Series A in 2021
Elenas is Latin America's top social commerce platform. Our platform has empowered tens of thousands of women across Colombia to launch online businesses and earn extra income by selling products on WhatsApp, Facebook and other social media sites. Currently, 11 million women across Latin America sell consumer good products through direct sales catalogs and door-to-door sales. Elenas provides a digital solution for them to start an online store, manage clients, and grow their business from home, without having to worry about product sourcing, delivery, or payment collection.

optilyz

Series A in 2020
optilyz GmbH is a Berlin-based company founded in 2015 that specializes in direct mail marketing automation. Its platform allows clients to efficiently design and manage customer addresses, track campaign performance, and integrate seamlessly with Customer Relationship Management (CRM) systems. The service includes data mapping, address review, and the ability to run recurring campaigns. By offering a user-friendly tool for printing and sending letters, postcards, and self-mailers, optilyz enables companies to treat direct mail as an online channel, enhancing personalization and integration within cross-channel marketing strategies. The platform also provides analytics tools to optimize campaigns, helping businesses reduce customer acquisition costs in offline marketing. Notably, optilyz has gained traction among innovative companies and major brands across Europe.

BrandTotal

Series B in 2020
BrandTotal Ltd operates a marketing intelligence platform focused on enhancing the effectiveness of marketing campaigns by addressing the challenges of dark marketing. Founded in 2016 and based in Tel Aviv, Israel, the company provides insights into competitive strategies and performances, allowing businesses to measure key performance indicators effectively. By leveraging cyber security, machine learning, and artificial intelligence, BrandTotal's platform enables users to reverse-engineer competitors' marketing strategies, thereby gaining a competitive edge. It collects and consolidates data from various digital channels, offering real-time visibility into brands' marketing activities. This comprehensive approach allows marketing teams to identify threats and opportunities within the digital landscape, enabling them to adjust strategies promptly and make informed decisions.

Octane AI

Venture Round in 2020
Octane AI, Inc. is a company that specializes in conversational marketing automation for e-commerce businesses. Founded in 2016 and based in Irvine, California, it offers a comprehensive platform that enables merchants to create engaging quizzes, collect data, and utilize personalized automation through Facebook Messenger and SMS. The platform is designed to enhance customer engagement by allowing users to build chatbots that can perform various functions, including content delivery, customer service, and product showcasing. Octane AI is particularly popular among Shopify brands, with over 1,000 merchants relying on its services to personalize customer journeys and improve conversion rates. The company operates remotely and is supported by notable Silicon Valley investors, emphasizing its commitment to innovation in social media marketing and customer interaction.

Advisable

Seed Round in 2020
Advisable.com helps companies to find, screen, and hire marketing specialists and freelancers online. The company was founded in 2017 and is based in Dublin, Ireland.

Draft

Pre Seed Round in 2020
ContentFly makes generating quality content ridiculously easy & affordable for any business, for a flat monthly fee. Get content on-demand, high quality, and written by professional writers.

AdHawk

Series B in 2019
AdHawk, now operating as Broadlume, is a leading provider of digital technology tailored specifically for the flooring industry. Founded in 2015 and based in Boulder, Colorado, the company aggregates advertising data and integrates it with revenue metrics, offering organizations valuable insights into their sales performance. Broadlume encompasses several companies, including FloorForce, Creating Your Space, Bridgeway Interactive, and FlooringStores, collectively working to transform the purchasing and selling processes within the flooring market.

Sendoso

Series A in 2019
Sendoso, the leading Sending Platform, helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers. Trusted by over 500 companies, Sendoso is an essential part of successful demand generation, account-based, and customer experience programs. Founded in 2016, Sendoso is backed by $54M in venture funding and has a global footprint, with a presence in North America, Europe, and Asia Pacific. Learn more at sendoso.com.

BrandTotal

Series A in 2018
BrandTotal Ltd operates a marketing intelligence platform focused on enhancing the effectiveness of marketing campaigns by addressing the challenges of dark marketing. Founded in 2016 and based in Tel Aviv, Israel, the company provides insights into competitive strategies and performances, allowing businesses to measure key performance indicators effectively. By leveraging cyber security, machine learning, and artificial intelligence, BrandTotal's platform enables users to reverse-engineer competitors' marketing strategies, thereby gaining a competitive edge. It collects and consolidates data from various digital channels, offering real-time visibility into brands' marketing activities. This comprehensive approach allows marketing teams to identify threats and opportunities within the digital landscape, enabling them to adjust strategies promptly and make informed decisions.

InstaCarro

Series A in 2018
InstaCarro Comercio de Veiculos Ltda. is an online platform based in Sao Paulo, Brazil, that facilitates the buying and selling of cars. Established in 2015, the company provides a marketplace where individuals can sell their used vehicles directly to professional traders. InstaCarro offers sellers the convenience of online quotes, competitive pricing, and immediate payment following vehicle inspection. For buyers, the platform features a wide inventory of inspected cars, along with transparency through detailed photos and reports. Additionally, it guarantees an immediate return if a purchased vehicle does not match the reported conditions. By simplifying the car selling and buying process, InstaCarro aims to deliver value to both sellers and buyers in the automotive market.

InstaCarro

Series A in 2017
InstaCarro Comercio de Veiculos Ltda. is an online platform based in Sao Paulo, Brazil, that facilitates the buying and selling of cars. Established in 2015, the company provides a marketplace where individuals can sell their used vehicles directly to professional traders. InstaCarro offers sellers the convenience of online quotes, competitive pricing, and immediate payment following vehicle inspection. For buyers, the platform features a wide inventory of inspected cars, along with transparency through detailed photos and reports. Additionally, it guarantees an immediate return if a purchased vehicle does not match the reported conditions. By simplifying the car selling and buying process, InstaCarro aims to deliver value to both sellers and buyers in the automotive market.

mParticle

Series C in 2017
mParticle, Inc. is a customer data platform designed to assist multi-channel consumer brands in accelerating their growth strategies. Founded in 2012 and headquartered in New York, the platform enables marketers, developers, product managers, and data scientists to unify data and streamline partner integrations with a focus on security and reliability. By collecting user data from various services, mParticle provides a comprehensive view that enhances marketing, advertising, and analytics efforts across web and mobile applications. Its solutions are utilized by notable companies such as Walmart, NBC Universal, and Airbnb to effectively manage their customer interactions throughout the buying process. mParticle serves a diverse range of industries, including retail, financial services, media, and travel, ensuring compliance with regulations like GDPR. The company also has offices in San Francisco, Bellevue, London, and Delray Beach.

Knowde

Pre Seed Round in 2017
Knowde is an online marketing platform and marketplace focused on the chemicals and ingredients sector. It facilitates connections between suppliers and customers by allowing users to create product pages that enhance visibility in search engine results. The platform leverages advanced technologies, including deep learning, to streamline the trading process for chemicals, polymers, and industrial ingredients. By enabling clients to search, filter, sample, quote, and purchase products conveniently, Knowde aims to simplify the sourcing experience, making it easier for customers to compare offerings from various suppliers worldwide. The service is designed to be user-friendly, allowing businesses to build their product pages quickly and begin their marketing efforts at no initial cost.

Customer.io

Seed Round in 2017
Customer.io is a software-as-a-service (SaaS) company that specializes in marketing automation focused on customer engagement. Its platform enables businesses to send targeted communications, such as emails, push notifications, and newsletters, based on user behavior. By integrating on-site JavaScript code and a RESTful API, Customer.io gathers data about users and applies predefined rules to identify specific behaviors, such as inactivity or lack of social media connections. Users who meet these criteria receive tailored messages aimed at encouraging desired actions. The platform also offers analytics to measure the effectiveness of these communications, allowing businesses to refine their strategies and enhance user engagement, ultimately driving subscriptions and improving customer relationships.

Pollen

Seed Round in 2017
Pollen is a developer of an advertising platform aimed at assisting small and medium-sized online retailers in acquiring new customers through targeted advertising. The platform utilizes consumers' browsing, buying, and abandonment behavior to serve highly relevant ads across Facebook and Display networks. By leveraging actual browsing data, Pollen enables retailers to engage effectively with potential customers interested in their specific products, ultimately enhancing customer acquisition and boosting revenue.

Traction

Convertible Note in 2016
Traction, Inc. is a marketing technology company based in San Francisco, California. It offers a platform designed to connect clients with a multi-channel marketing team that aims to optimize budgets and enhance the success of marketing campaigns. The Traction platform addresses various client needs, including web development, app creation, content marketing, e-commerce solutions, and demand generation. By providing tailored marketing services, Traction seeks to empower businesses to effectively reach their target audiences and achieve their marketing objectives.

InstaCarro

Seed Round in 2016
InstaCarro Comercio de Veiculos Ltda. is an online platform based in Sao Paulo, Brazil, that facilitates the buying and selling of cars. Established in 2015, the company provides a marketplace where individuals can sell their used vehicles directly to professional traders. InstaCarro offers sellers the convenience of online quotes, competitive pricing, and immediate payment following vehicle inspection. For buyers, the platform features a wide inventory of inspected cars, along with transparency through detailed photos and reports. Additionally, it guarantees an immediate return if a purchased vehicle does not match the reported conditions. By simplifying the car selling and buying process, InstaCarro aims to deliver value to both sellers and buyers in the automotive market.

optilyz

Seed Round in 2016
optilyz GmbH is a Berlin-based company founded in 2015 that specializes in direct mail marketing automation. Its platform allows clients to efficiently design and manage customer addresses, track campaign performance, and integrate seamlessly with Customer Relationship Management (CRM) systems. The service includes data mapping, address review, and the ability to run recurring campaigns. By offering a user-friendly tool for printing and sending letters, postcards, and self-mailers, optilyz enables companies to treat direct mail as an online channel, enhancing personalization and integration within cross-channel marketing strategies. The platform also provides analytics tools to optimize campaigns, helping businesses reduce customer acquisition costs in offline marketing. Notably, optilyz has gained traction among innovative companies and major brands across Europe.
MessageYes' mission is to help people effortlessly discover and purchase items they love using their mobile phones. MessageYes is the first platform to offer frictionless e-commerce over mobile messaging for brands looking to engage and transact directly with their customers. Leveraging artificial intelligence (AI), human-assisted AI, and integrated payments, the MessageYes platform learns from customer feedback to make the experience serendipitous to each person and brand. Message recipients simply reply "Yes" to instantly buy from their mobile phones.

Virool

Series A in 2016
Virool, Inc. is a company that specializes in a native video advertising platform aimed at brand marketers. Founded in 2011 and based in San Francisco, with additional offices in New York, St. Petersburg, Toronto, and Los Angeles, Virool enables brands to host videos, design targeted campaigns, and analyze performance results online. Its platform serves both advertisers and publishers, offering a supply-side solution for publishers to maximize revenue and a programmatic distribution system for advertisers to enhance brand impact through real-time analytics and emotional insights. Over its operational years, Virool attracted more than 30,000 global advertisers and partnered with over 100,000 online and mobile publisher properties. The platform has been utilized by major brands such as Coca-Cola, Disney, and Sony to effectively engage audiences and elevate brand presence. Virool was acquired by Turgo in October 2017 and has raised significant funding from notable investors, including Y-Combinator and Menlo Ventures.

SelfMade

Seed Round in 2016
SelfMade, Inc. is a New York-based technology company that specializes in image transformation and sharing, particularly tailored for social media. Established in 2015, it provides a members-only mobile application that employs artificial intelligence and proprietary technology to connect users with professional photo editors and social media strategists. This platform enables individuals and brands to enhance their online presence by offering personalized photo editing services and strategic social media support. Users can determine their brand aesthetic, develop growth strategies, and optimize posting schedules, making professional-grade marketing accessible to a broader audience. By democratizing access to high-quality image editing and social media management, SelfMade empowers its members to effectively express and grow their personal brands.

Olapic

Series B in 2015
Olapic Inc. is a visual marketing platform that transforms consumer-generated photos and videos into valuable brand assets for marketing and e-commerce use. Founded in 2009 and headquartered in New York, the company specializes in collecting, curating, publishing, and analyzing visual content from social media to enhance brand engagement and boost sales performance. Olapic offers various solutions, including predictive consumer-generated ads, ad retargeting, and Instagram shopping, catering to brands and retailers across multiple sectors such as apparel, beauty, home, and travel. The platform enables businesses to create authentic marketing experiences that resonate with consumers, driving engagement and improving campaign effectiveness. As of September 2020, Olapic operates as a subsidiary of Social Native LLC, with additional offices in Cordoba, Argentina, and London, United Kingdom.

Parts Market

Seed Round in 2014
PartsMarket allows automotive professionals and private buyers to source the best quality parts from the most trustworthy licensed auto dismantlers.

Customer.io

Seed Round in 2013
Customer.io is a software-as-a-service (SaaS) company that specializes in marketing automation focused on customer engagement. Its platform enables businesses to send targeted communications, such as emails, push notifications, and newsletters, based on user behavior. By integrating on-site JavaScript code and a RESTful API, Customer.io gathers data about users and applies predefined rules to identify specific behaviors, such as inactivity or lack of social media connections. Users who meet these criteria receive tailored messages aimed at encouraging desired actions. The platform also offers analytics to measure the effectiveness of these communications, allowing businesses to refine their strategies and enhance user engagement, ultimately driving subscriptions and improving customer relationships.

55social

Seed Round in 2011
55social is a content optimization platform for social networks that helps brands manage their social media and analyze their results. It also helps firms reach out and monetize their social media. The company was founded in 2011 by IG Expansion, Brazilian entrepreneurs and Redpoint Ventures to provide tech-based solutions for the Brazilian social media market, which was, and still is, growing. The company has offices in Brazil and Argentina. Its Brazilian office has commercial and customer service operations, with approximately 40 employees. In Argentina, is located the software development operations, with approximately 30 employees.
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