FJ Labs

iMENA is a holding company focused on capturing the hyper-growth phase of the consumer Internet opportunity in the Middle East and North Africa (MENA) region. The company invests in, builds, and partners with great founders and organizations across sectors and businesses with globally proven technology and business models. iMENA supports them with strategic and operational services that address the challenges of building, growing, and creating value out of online businesses in the MENA region.

Yassir is a leading super app based in Algiers, Algeria, that offers a range of on-demand services, including ride-hailing, food delivery, and financial services. Founded in 2016, Yassir has developed a mobile application that allows users to book drivers at any time and place, along with options for ordering food and groceries. The company operates in 45 cities across multiple countries and aims to enhance daily services through its technology-driven platform. Recently, Yassir has expanded its offerings to include digital payment solutions, enabling users to pay, save, and borrow online, thereby contributing to the digital economy in the region. With significant backing from notable investors, Yassir is focused on creating a marketplace that meets various consumer needs while embedding social values in its operations.

Elmenus is a food discovery platform based in Cairo, Egypt, founded in 2011. The company operates a digital application that allows users to explore nearby restaurants and discover popular dishes, enhanced by community-generated content including photos, reviews, and ratings. Catering to over one million monthly users, Elmenus combines a social and visual experience to facilitate food discovery and ordering. It has expanded its presence with offices in several Egyptian cities, including Alexandria and Sharm El Sheikh. The platform's focus on personalized recommendations helps users find and enjoy the food they love, making it a significant player in Egypt's food tech landscape.

OpenSooq is an online classified platform that facilitates the trading of property, cars, products, and services primarily in the Middle East and North Africa region. This platform allows sellers to directly offer their goods and services to millions of potential buyers without the need for intermediaries. Users can explore a diverse range of categories, including automotive, real estate, and electronics, making it easier for buyers to find what they need. By aggregating various marketplaces, OpenSooq enhances the connection and interaction between buyers and sellers, simplifying the process of commerce in the region.

Yassir is a leading super app based in Algiers, Algeria, that offers a range of on-demand services, including ride-hailing, food delivery, and financial services. Founded in 2016, Yassir has developed a mobile application that allows users to book drivers at any time and place, along with options for ordering food and groceries. The company operates in 45 cities across multiple countries and aims to enhance daily services through its technology-driven platform. Recently, Yassir has expanded its offerings to include digital payment solutions, enabling users to pay, save, and borrow online, thereby contributing to the digital economy in the region. With significant backing from notable investors, Yassir is focused on creating a marketplace that meets various consumer needs while embedding social values in its operations.

OpenSooq is an online classified platform that facilitates the trading of property, cars, products, and services primarily in the Middle East and North Africa region. This platform allows sellers to directly offer their goods and services to millions of potential buyers without the need for intermediaries. Users can explore a diverse range of categories, including automotive, real estate, and electronics, making it easier for buyers to find what they need. By aggregating various marketplaces, OpenSooq enhances the connection and interaction between buyers and sellers, simplifying the process of commerce in the region.

OpenSooq is an online classified platform that facilitates the trading of property, cars, products, and services primarily in the Middle East and North Africa region. This platform allows sellers to directly offer their goods and services to millions of potential buyers without the need for intermediaries. Users can explore a diverse range of categories, including automotive, real estate, and electronics, making it easier for buyers to find what they need. By aggregating various marketplaces, OpenSooq enhances the connection and interaction between buyers and sellers, simplifying the process of commerce in the region.