Fireside Ventures

Fireside Ventures is a venture capital firm established in 2017 and based in Bengaluru, India. The firm specializes in investing in early-stage consumer brands, focusing on the consumer products and services sectors throughout India. By adopting a distinctive approach to investment, Fireside Ventures aims to support the growth and development of innovative consumer businesses, contributing to the evolving market landscape. The firm identifies promising startups and provides them with the resources and expertise necessary to navigate the challenges of scaling in the competitive consumer landscape.

Sonia Abraham

Senior Associate

Ankita Balotia

Vice President

Shreyans Gangwal

Vice President

Siddharth Gupta

Vice President

Ankit Jain

Associate

Ankur Khaitan

Principal

Jyotbir Khuman

Senior Associate

Amit Kulkarni

Director, Finance

Prateek Kurup

Senior Associate

Vasudha Mathur

Senior Associate

Aashish Mirchandani

Senior Associate

Prayag Mohanty

Principal

Shuchi Pandya

Principal

Shuchi Pandya

Principal

Satwik Rajput

Associate

Reemsha Reen

Vice President

VS Kannan Sitaram

Co-Founder and Partner

Ankita Balotia

Vice President

Past deals in Wellness

Sammmm

Seed Round in 2025
Sammmm is a teen-founded business that operates a skincare brand. Its mission is to help teenagers integrate self-care into their daily lives by providing a range of beauty, wellness, and lifestyle products. The company prioritizes the use of clinically tested ingredients and ensures its products are free from animal testing, sulphates, parabens, and formaldehyde. This allows Sammmm to offer tailored skincare solutions that cater to the unique needs and demands of teenage skin.

The Good Bug

Series A in 2024
The Good Bug is a health and wellness brand dedicated to improving gut health through a scientifically formulated range of probiotics. Targeting both adults and children, the company utilizes clinically tested strains of bacteria designed to address various health issues, including digestive concerns, weight management, and women's health. Their product line specifically aims to alleviate conditions such as bloating, gas, constipation, and sleep disturbances, while also enhancing overall core health and immunity. By offering water-soluble probiotics, The Good Bug provides consumers with convenient access to effective healthcare solutions aimed at promoting daily wellness.

iluvia

Series A in 2024
Iluvia is a company focused on developing innovative personal care products aimed at addressing professional haircare needs. The brand offers a diverse range of products, including shampoos and conditioners, specifically formulated to promote healthy hair growth and restore scalp and hair health affected by hard water. Grounded in scientific research, Iluvia's offerings are designed to meet the needs of consumers seeking effective solutions for deteriorated hair conditions.

Nat Habit

Series B in 2023
Nat Habit is a beauty and wellness brand that specializes in natural skincare products. The company focuses on providing chemical and preservative-free options, utilizing a blend of grains, grams, nuts, milk, yogurt, herbs, and flowers. By offering these rich, nutrient-dense ingredients, Nat Habit aims to help customers maintain their physical and mental well-being, promoting a fresh and healthy lifestyle through its skincare offerings.

The Good Bug

Series A in 2023
The Good Bug is a health and wellness brand dedicated to improving gut health through a scientifically formulated range of probiotics. Targeting both adults and children, the company utilizes clinically tested strains of bacteria designed to address various health issues, including digestive concerns, weight management, and women's health. Their product line specifically aims to alleviate conditions such as bloating, gas, constipation, and sleep disturbances, while also enhancing overall core health and immunity. By offering water-soluble probiotics, The Good Bug provides consumers with convenient access to effective healthcare solutions aimed at promoting daily wellness.

The Ayurveda Experience

Venture Round in 2022
The Ayurveda Experience is an Indian online platform specializing in Ayurvedic health and wellness products. It offers a diverse range of items, including personal care products such as lotions, cleansers, serums, and hair potions, along with dietary supplements aimed at enhancing hair health, vision, and blood sugar management. By collaborating with various affiliates, the company provides customers with access to a comprehensive selection of Ayurvedic solutions, promoting a holistic approach to personal care and well-being.

Wellbeing Nutrition

Secondary Market in 2022
Wellbeing Nutrition is an online retailer specializing in female health and nutrition. The company offers a diverse range of wellness products designed to promote health and well-being. Its product lineup includes vitamins, performance packs, hair packs, and hair care kits, all crafted from pure ingredients. Wellbeing Nutrition emphasizes the use of healthy, preservative-free components, ensuring that consumers receive high-quality products that support their nutritional needs.

Wellbeing Nutrition

Series B in 2022
Wellbeing Nutrition is an online retailer specializing in female health and nutrition. The company offers a diverse range of wellness products designed to promote health and well-being. Its product lineup includes vitamins, performance packs, hair packs, and hair care kits, all crafted from pure ingredients. Wellbeing Nutrition emphasizes the use of healthy, preservative-free components, ensuring that consumers receive high-quality products that support their nutritional needs.

Fitterfly

Series A in 2022
Fitterfly is a health and wellness service provider that specializes in offering customized wellness programs aimed at diabetes care and weight management. The company utilizes intelligent technology and scientific approaches to assist individuals dealing with diabetes, obesity, and other metabolic health conditions in achieving their health goals. Fitterfly's diverse range of services includes specialized programs for immunity, pregnancy wellness, child nutrition, and weight management, among others. Additionally, the company provides tools such as nutrition practice management software and various calculators to support patients in their health journeys. Fitterfly's mission is focused on enabling individuals to prevent, reverse, or manage metabolic health issues effectively.

Nat Habit

Series A in 2022
Nat Habit is a beauty and wellness brand that specializes in natural skincare products. The company focuses on providing chemical and preservative-free options, utilizing a blend of grains, grams, nuts, milk, yogurt, herbs, and flowers. By offering these rich, nutrient-dense ingredients, Nat Habit aims to help customers maintain their physical and mental well-being, promoting a fresh and healthy lifestyle through its skincare offerings.

Traya

Seed Round in 2022
Traya is a healthcare company that specializes in treating hair loss up to stage 4. It offers personalized treatment plans prescribed by doctors, combining trusted ingredients from Ayurveda, allopathy, and food science. Traya's holistic approach targets the root causes of hair loss, with over 250,000 customers reporting positive results through simple daily routines and customized nutrition guidance.

Wellbeing Nutrition

Series A in 2021
Wellbeing Nutrition is an online retailer specializing in female health and nutrition. The company offers a diverse range of wellness products designed to promote health and well-being. Its product lineup includes vitamins, performance packs, hair packs, and hair care kits, all crafted from pure ingredients. Wellbeing Nutrition emphasizes the use of healthy, preservative-free components, ensuring that consumers receive high-quality products that support their nutritional needs.

Collective Retreats

Series C in 2021
Collective Retreats operates an asset-light luxury hospitality business, offering temporary accommodations in high-end tents and unique retreat experiences across various scenic locations such as Vail, Montana, Hudson Valley, Sonoma, and Hill Country TX. Founded by Peter Mack in 2015 and headquartered in Denver, Colorado, the company focuses on delivering exceptional guest experiences through activities like fly-fishing, white-water rafting, horseback riding, spa access, and concierge services, aiming to provide a five-star hotel experience without compromising hospitality.

Fitterfly

Series A in 2021
Fitterfly is a health and wellness service provider that specializes in offering customized wellness programs aimed at diabetes care and weight management. The company utilizes intelligent technology and scientific approaches to assist individuals dealing with diabetes, obesity, and other metabolic health conditions in achieving their health goals. Fitterfly's diverse range of services includes specialized programs for immunity, pregnancy wellness, child nutrition, and weight management, among others. Additionally, the company provides tools such as nutrition practice management software and various calculators to support patients in their health journeys. Fitterfly's mission is focused on enabling individuals to prevent, reverse, or manage metabolic health issues effectively.

Sarva

Venture Round in 2020
Sarva is a yoga and wellness startup that focuses on enhancing the fitness and well-being of its community through innovative practices rooted in the ancient science of yoga and mindfulness. The company has developed a diverse range of 25 unique forms of yoga, such as basketball yoga, danda yoga, rope yoga, sculpt yoga, wall yoga, and chair yoga, catering to individuals of all ages, from children to seniors. Sarva's approach emphasizes creating engaging and fulfilling experiences for its members, with thoughtfully designed studios and a comprehensive training platform that supports participants in their pursuit of physical fitness and mental strength.

Sarva

Series A in 2019
Sarva is a yoga and wellness startup that focuses on enhancing the fitness and well-being of its community through innovative practices rooted in the ancient science of yoga and mindfulness. The company has developed a diverse range of 25 unique forms of yoga, such as basketball yoga, danda yoga, rope yoga, sculpt yoga, wall yoga, and chair yoga, catering to individuals of all ages, from children to seniors. Sarva's approach emphasizes creating engaging and fulfilling experiences for its members, with thoughtfully designed studios and a comprehensive training platform that supports participants in their pursuit of physical fitness and mental strength.

The Ayurveda Experience

Seed Round in 2019
The Ayurveda Experience is an Indian online platform specializing in Ayurvedic health and wellness products. It offers a diverse range of items, including personal care products such as lotions, cleansers, serums, and hair potions, along with dietary supplements aimed at enhancing hair health, vision, and blood sugar management. By collaborating with various affiliates, the company provides customers with access to a comprehensive selection of Ayurvedic solutions, promoting a holistic approach to personal care and well-being.

Kapiva

Seed Round in 2019
Kapiva is a producer of ayurvedic nutrition products aimed at enhancing the health and lifestyle of consumers. The company offers a diverse range of over 200 GMP certified products, including ghee, honey, juices, teas, oils, and plant protein powders. Each product is formulated with the right herbs and dosages to address various health concerns effectively. Kapiva emphasizes the use of high-quality herbal extracts, sourced meticulously to ensure optimal results for consumers. The development and testing of these products are conducted by a dedicated team of over 70 doctors and scientists, ensuring their safety and efficacy. Through its commitment to providing natural and authentic nutritional solutions, Kapiva seeks to improve the well-being of its customers and their families.

The Good Bug

The Good Bug is a health and wellness brand dedicated to improving gut health through a scientifically formulated range of probiotics. Targeting both adults and children, the company utilizes clinically tested strains of bacteria designed to address various health issues, including digestive concerns, weight management, and women's health. Their product line specifically aims to alleviate conditions such as bloating, gas, constipation, and sleep disturbances, while also enhancing overall core health and immunity. By offering water-soluble probiotics, The Good Bug provides consumers with convenient access to effective healthcare solutions aimed at promoting daily wellness.
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