Fireside Ventures

Moxie is on a mission to disrupt the hair care space by combining the art and science of hair care to offer very high performance, entirely clean, and organic solutions.

NewMe is a fashion e-commerce platform that specializes in providing a wide range of trendy clothing options. The company operates through both online and offline channels, ensuring accessibility to its diverse clientele. Targeting Generation Z, NewMe promotes individuality and self-expression by offering fashionable apparel that reflects the latest trends in streetwear and runway styles. By focusing on affordability and accessibility, NewMe empowers its customers to embrace their unique identities through contemporary fashion choices.

FS Life is a House of Brands focused on providing apparel and lifestyle products for modern Indian women. Launched in 2016 by Ayushi Gudwani, FableStreet initially specialized in premium workwear. However, in response to changing market demands, the brand evolved into a multi-category western wear label, expanding its offerings to include evening and day wear. The success of FableStreet led to the establishment of two additional brands: Mikoto, which offers affordable high-quality sterling silver and semi-precious jewelry, and Marigold, a contemporary take on traditional Indian wear. In July 2022, FableStreet transitioned into FS Life, emphasizing the creation of a collection of domestic direct-to-consumer lifestyle brands that cater to the needs of today’s women in the mass-premium to premium segments. The company aims to address unmet apparel and lifestyle demands while ensuring that women feel confident and stylish in their daily lives.

10club is a company focused on acquiring and scaling small brands that operate in the e-commerce space, particularly in the home and kitchen categories. It identifies businesses that have established a strong foundation but struggle to expand in a competitive environment dominated by major platforms like Amazon and Flipkart. By providing these brands with the resources and expertise needed for growth, 10club enables entrepreneurs to exit their ventures while reaping the benefits of their hard work. The company offers a diverse range of products, including kitchenware, home furnishings, garden tools, and fitness accessories, aiming to enhance the comfort and aesthetic appeal of customers' homes.

Smytten is an online discovery platform focused on premium products and services, founded in 2015 by Swagata Sarangi and Siddhartha Nangia. It caters to the direct-to-consumer market by providing a unique platform for free trials and curated shopping experiences across various categories, including beauty, skincare, male grooming, food and beverages, and smart technology. Smytten enhances the shopping experience with assisted shopping features, customized offers, and the ability for users to create personalized wishlists for regular purchases, allowing consumers to test products before making a purchase decision.

10club is a company focused on acquiring and scaling small brands that operate in the e-commerce space, particularly in the home and kitchen categories. It identifies businesses that have established a strong foundation but struggle to expand in a competitive environment dominated by major platforms like Amazon and Flipkart. By providing these brands with the resources and expertise needed for growth, 10club enables entrepreneurs to exit their ventures while reaping the benefits of their hard work. The company offers a diverse range of products, including kitchenware, home furnishings, garden tools, and fitness accessories, aiming to enhance the comfort and aesthetic appeal of customers' homes.

FS Life is a House of Brands focused on providing apparel and lifestyle products for modern Indian women. Launched in 2016 by Ayushi Gudwani, FableStreet initially specialized in premium workwear. However, in response to changing market demands, the brand evolved into a multi-category western wear label, expanding its offerings to include evening and day wear. The success of FableStreet led to the establishment of two additional brands: Mikoto, which offers affordable high-quality sterling silver and semi-precious jewelry, and Marigold, a contemporary take on traditional Indian wear. In July 2022, FableStreet transitioned into FS Life, emphasizing the creation of a collection of domestic direct-to-consumer lifestyle brands that cater to the needs of today’s women in the mass-premium to premium segments. The company aims to address unmet apparel and lifestyle demands while ensuring that women feel confident and stylish in their daily lives.

Pipa.Bella currently offers custom-made and ready-made fashion jewelry at affordable prices to over 40,000+ customers across India through an innovative online platform and aims to reach to 1.5 lakh customers over the next twelve months. With few branded players in the fashion jewelry segment, Pipa.Bella aims to solve a pain point that many women face while shopping for jewelry - branded jewelry is either overpriced with high mark-ups, or unbranded jewelry is cluttered and lacks any proper curation or style guidance. Pipa.Bella launches approximately 100 new styles every week that are all priced well between INR 500 - 3000. The demand for fashion jewellery has grown significantly in the last few years due to high prices of gold and silver and is estimated to be a $6 billion market. The brand has hit operational profitability in FY 17-18 and is aiming to be cash flow positive in the next twelve months. Pipa.Bella targets the 22-35-year-old urban woman who is fashion-conscious, social media savvy and is quick to adapt to latest trends. Pipa.Bella derives its name from two European words that describe the company's range of products and customers. A typical "Pipa" woman is bold, edgy and always ready to experiment and a typical "Bella" woman is a classicist, graceful, more conservative. The brand celebrates the different styles that exemplify these two aesthetics through its product range, which consist of earrings, necklaces, bracelets and rings, sterling silver jewelry, charms, personalized jewelry, wedding jewelry Pipa.Bella is a recipient of the Google SMB Heroes 2017 Award, Top 25 Startups by Singapore's Javelin Startup-O Victory Fund, and Digital Women in E-Commerce 2017 Award by Shethepeople.tv. The brand has been worn on top Bollywood celebrities and has been featured in International fashion and business publications such as Vogue, Harpers, Femina, Grazia, Cosmopolitan, Elle, Economic Times, and Wall Street Journal.