Fenwick Brands

Fenwick Brands is a private equity firm based in Birmingham, Alabama, founded in 1988. It specializes in middle market investments, focusing on emerging consumer brands across various sectors, including food and beverage, personal care, household products, pet products, health and wellness, and lawn and garden. The firm typically targets companies located in the Southeastern United States, investing in businesses with annual revenues ranging from $3 million to $25 million and EBITDA up to $10 million. Fenwick Brands aims to support companies that have strong potential but require capital, strategic guidance, or operational expertise to achieve growth. The firm is open to making co-investments and can act as either a minority or majority partner in its portfolio companies.

Melissa Baker

Founding Partner

Eleni Shipp

Operating Partner

Past deals in Alabama

Wickles Pickles

Acquisition in 2024
Wickles Pickles is a food manufacturing company located in Dadeville, Alabama, specializing in the production of pickles. The firm offers a variety of products, including wicked hula pickles, wicked pickle chips, and dirty dill spears. In addition to its pickles, Wickles Pickles also sells related merchandise such as shirts, hats, and accessories. The company's offerings are characterized by their unique sweet, tangy, and spicy flavors, providing customers with a distinctive taste experience.
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