Felix Capital

Felix Capital Partners LLP is a venture capital firm based in London, United Kingdom, founded in 2014. It specializes in early-stage investments, primarily focusing on startups in the digital lifestyle sector. The firm invests in consumer businesses and innovative technologies related to art, fashion, food, and media, emphasizing authentic brands and platforms. By operating at the intersection of technology and creativity, Felix Capital aims to support entrepreneurs with transformative ideas, helping them build strong, category-leading companies. The firm primarily invests in Europe and the United States, typically committing between $0.1 million and $10 million per round, with most investments falling between $2 million and $5 million.

Frederic Court

Founder and Managing Partner

Maria Auersperg de Lera

Investor

Susan Lin

Principal

Past deals in Publishing

Agave Games

Series A in 2024
Agave Games is a mobile games publishing company that focuses on and specializes in the casual puzzle genre to offer fun gaming experiences. Its product-centered publishing approach includes development cycles from ideation to the end product, guide development studios, and product evaluation.

Agave Games

Seed Round in 2022
Agave Games is a mobile games publishing company that focuses on and specializes in the casual puzzle genre to offer fun gaming experiences. Its product-centered publishing approach includes development cycles from ideation to the end product, guide development studios, and product evaluation.

Moonbug

Venture Round in 2020
Moonbug is a global entertainment company that creates and distributes inspiring and engaging stories to expand kids’ worlds and minds. Founded in 2018, with offices in London and Los Angeles, Moonbug creates, produces and publishes thousands of minutes of video and audio content every month with the goal of teaching compassion, empathy and resilience to kids around the world.

Moonbug

Series A in 2018
Moonbug is a global entertainment company that creates and distributes inspiring and engaging stories to expand kids’ worlds and minds. Founded in 2018, with offices in London and Los Angeles, Moonbug creates, produces and publishes thousands of minutes of video and audio content every month with the goal of teaching compassion, empathy and resilience to kids around the world.

Goop

Series C in 2018
Goop Inc. is a lifestyle brand that operates an online platform offering wellness advice, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop began as a newsletter sharing travel recommendations, health-focused recipes, and shopping finds, which has since evolved into a comprehensive lifestyle site. The platform features a selection of products including apparel, beauty items, skincare, and home goods, all sourced with an emphasis on quality and wellness. In addition to retail, Goop provides a wealth of digital content, such as beauty and makeup tips, cooking recipes, and wellness advice, along with travel information and design inspiration. By connecting its audience with expert insights and curated product offerings, Goop positions itself as a trusted resource for lifestyle enhancement.

Papier

Series A in 2017
Papier Limited is a London-based company that specializes in designing and printing customized cards and stationery. Established in 2015, the company offers a diverse range of products, including birthday, thank you, sympathy, and seasonal cards, as well as invitations for weddings, parties, and other occasions. Additionally, Papier provides notebooks, planners, and notecards. With an emphasis on quality designs and premium paper, the company aims to inspire meaningful connections through beautifully crafted printed materials, appealing to consumers who appreciate tangible forms of communication amidst a digital landscape. Papier operates digital printing studios to facilitate its offerings and stands out in the online card and invitation market with its curated collection and commitment to artistry.

Goop

Series B in 2016
Goop Inc. is a lifestyle brand that operates an online platform offering wellness advice, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop began as a newsletter sharing travel recommendations, health-focused recipes, and shopping finds, which has since evolved into a comprehensive lifestyle site. The platform features a selection of products including apparel, beauty items, skincare, and home goods, all sourced with an emphasis on quality and wellness. In addition to retail, Goop provides a wealth of digital content, such as beauty and makeup tips, cooking recipes, and wellness advice, along with travel information and design inspiration. By connecting its audience with expert insights and curated product offerings, Goop positions itself as a trusted resource for lifestyle enhancement.

Goop

Series A in 2015
Goop Inc. is a lifestyle brand that operates an online platform offering wellness advice, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop began as a newsletter sharing travel recommendations, health-focused recipes, and shopping finds, which has since evolved into a comprehensive lifestyle site. The platform features a selection of products including apparel, beauty items, skincare, and home goods, all sourced with an emphasis on quality and wellness. In addition to retail, Goop provides a wealth of digital content, such as beauty and makeup tips, cooking recipes, and wellness advice, along with travel information and design inspiration. By connecting its audience with expert insights and curated product offerings, Goop positions itself as a trusted resource for lifestyle enhancement.

The Business of Fashion

Series A in 2015
The Business of Fashion has built a global following as an essential daily resource for fashion creatives, business professionals and entrepreneurs in over 200 countries and territories. It is frequently described as “indispensable,” “required reading” and “an addiction.”
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