Learfield
Learfield is a prominent player in the college athletics sector, with a history spanning over four decades. The company manages multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences, and arenas, supporting athletic departments at various competitive levels. As the title sponsor of the Learfield Directors’ Cup, it underscores its commitment to enhancing collegiate sports. Learfield offers a wide range of services to its partners, including professional concessions, ticket sales, branding, licensing and trademark consulting, as well as digital and social media expertise. Additionally, the company aids in campuswide business and sponsorship development and provides advanced venue and technology systems through its affiliated companies.
Paciolan
Acquisition in 2017
Paciolan, founded in 1980, specializes in providing automated ticketing services for sports and entertainment venues. The company offers a comprehensive platform that integrates ticketing, marketing, fundraising, and analytics, enabling venues to manage customer relationships effectively and optimize revenue potential. Paciolan's technology facilitates the online and mobile purchase of tickets while enhancing fan engagement through in-event tools and personalized messaging. With over 30 years of experience, Paciolan focuses on helping venues fill empty seats and capture unrealized revenues, positioning itself as a partner that supports brands in fostering meaningful and profitable connections with their audiences.
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