Endeavor Catalyst

Endeavor Catalyst, established in 2012, is a venture capital arm of Endeavor Global, a non-profit supporting entrepreneurs in developing countries. Based in New York with global offices, Catalyst invests in early to growth-stage companies across sectors such as agriculture, education, enterprise software, fintech, healthcare, and smart cities. Focusing on Latin America, the Middle East, Africa, and Southeast Asia, Catalyst targets companies with revenues between $0.5 million and $15 million, aiming to take up to a 10% stake. It co-invests in financing rounds of $5 million or more, with a portfolio comprising over 200 companies across 32 markets, including several unicorns. Catalyst's unique model aligns with Endeavor's mission, providing a platform for high-impact entrepreneurs to scale and create jobs.

Jackie Carmel

Managing Director

Emre Kurttepeli

President

Past deals in FMCG

Scanntech

Venture Round in 2023
Scanntech is a company based in Montevideo, Uruguay, that provides point-of-sale software and retail analytics solutions tailored for supermarket retailers and fast-moving consumer goods (FMCG) suppliers. Founded in 1992, Scanntech's technology enables independent supermarkets to effectively manage transactions, inventory, and financial services through its advanced point-of-sale systems. The platform also offers features such as ticket waiting functions, reporting capabilities, and various payment options, all designed to enhance the overall sales process. By leveraging these solutions, Scanntech aims to improve both the volume and quality of sales for its clients.

Scentses +

Non Equity Assistance in 2022
Scentses + Co is a leading provider of perfume subscription services in Southeast Asia, dedicated to enhancing the consumer experience of designer fragrances. The company offers a unique model that allows subscribers to receive a month's supply of authentic designer perfumes delivered directly to their homes. Each subscription includes an atomizer, which provides three sprays a day for an entire month, ensuring customers can explore a variety of scents. This innovative approach not only makes high-quality fragrances more accessible but also allows users to switch perfumes monthly, catering to diverse preferences and occasions.

The Lip Bar

Venture Round in 2022
The Lip Bar LLC, based in Detroit, Michigan, specializes in producing and selling lipsticks. Established in 2011, the company offers a range of products through physical retail locations across the United States and its online platform. The Lip Bar emphasizes the importance of health in beauty, crafting its lipsticks from a unique blend of natural, vegan ingredients such as shea butter, avocado oil, coconut oil, and vitamin E. These formulations are designed to moisturize and soften lips while providing bold color options that allow consumers to express their individuality. The brand aims to cater to diverse skin types and personal styles, ensuring that beauty products are accessible and aligned with health-conscious choices.

Chari

Series A in 2022
Chari is an e-commerce and fintech platform designed to support traditional retailers in French-speaking Africa by enabling them to order consumer goods efficiently. Through its application, retailers can conveniently place orders for fast-moving consumer goods, which are delivered for free within 24 hours. In addition to its logistics services, Chari provides financial support to these retailers by offering microloans, facilitating their operational needs and growth. The company's mission centers on empowering entrepreneurs by ensuring a reliable supply of goods and access to financial resources, simplifying the process of digitizing their retail operations.

Keelvar

Series B in 2022
With a modern user-friendly design, Keelvar’s sourcing optimization and autonomous sourcing offers easy adoption and enhanced productivity, while supporting large scale deployments for the world's largest enterprises. The products are powered by unique artificial intelligence, designed by our category experts to deliver significant savings and operational improvements for leading global enterprises. Not limited by size, scale, or complexity – Keelvar powers some of the most demanding global, sourcing teams including Siemens, Microsoft, Samsung, Coca-Cola, and Novartis.

GrowSari

Series C in 2022
GrowSari is a technology-driven B2B platform designed to assist sari-sari stores in evolving from basic fast-moving consumer goods (FMCG) outlets into comprehensive service hubs. By eliminating middlemen, GrowSari enables shop owners to digitally procure products directly from manufacturers, thereby reducing costs. The platform expands the range of available products and services, allowing these small retail establishments to offer additional options such as mobile top-ups, remittances, and banking services. With its focus on providing essential infrastructure and tools, GrowSari aims to empower grassroots communities by enhancing the capabilities and sustainability of local shops across the nation.

Sary

Series C in 2021
Sary is a digital business-to-business marketplace based in Riyadh, Saudi Arabia, that connects small and medium-sized enterprises with merchant wholesalers of fast-moving consumer goods (FMCG). Founded in 2018 by Mohammed Aldossary and Khaled AlSiari, Sary aims to streamline the supply chain in the wholesale industry, allowing businesses to efficiently procure inventory. Its mobile and web application offers a range of FMCG products, including beverages, oils, and snacks, facilitating orders from small quantities to truckloads with rapid delivery options, often within 24 hours. Sary serves a diverse clientele, including mini-market chains, hotels, restaurants, and convenience shops, and has expanded its operations to 12 major cities, catering to over 40,000 customers and partnering with more than 1,700 brands and wholesalers. The platform provides users with immediate price quotations and product comparisons, enabling them to manage their expenses effectively as their businesses grow.

TradeDepot

Series B in 2021
TradeDepot Inc. is a technology-driven distribution platform based in Lagos, Nigeria, founded in 2016. The company aims to revolutionize the fast-moving consumer goods (FMCG) sector in Africa by connecting top consumer goods companies directly with retailers. TradeDepot's SaaS platform offers features such as predictive trade intelligence, real-time stock level access, and the ability to place bulk orders online. It also enables the auto-generation of sales promotions, helping to enhance sales and streamline operations. By focusing on improving the distribution of food, beverages, and personal care products, TradeDepot seeks to build the largest retail distribution network in Africa and improve the livelihoods of retail store owners. The company also has an office in Wilmington, Delaware, reflecting its commitment to expanding its reach and impact.

Agrofy

Series C in 2021
Agrofy S.A. is an online retail platform based in Buenos Aires, Argentina, that facilitates transactions for agricultural products and machinery. Founded in 2015, the platform serves as a comprehensive marketplace for various agricultural needs, including machinery, inputs, infrastructure, tools, crops, cattle, insurance, loans, farmlands, jobs, and vehicles. By providing a centralized space for buying and selling, Agrofy aims to enhance efficiency and transparency within the agribusiness sector, enabling farmers to access the latest machinery and resources necessary for effective farming operations. The company is dedicated to boosting agribusiness on a global scale through its innovative online platform.

Chiper

Series B in 2021
Chiper is a prominent B2B e-commerce platform serving corner stores in Latin America, with operations in Colombia, Mexico, and plans for expansion into Brazil. The company connects thousands of the region's 3.7 million corner stores, creating one of the largest networks of bulk buyers globally. By aggregating demand and enhancing the supply chain, Chiper enables these stores to access a diverse range of products, including groceries and household items, at competitive prices. The platform eliminates intermediaries, allowing retailers to directly connect with producers and streamline their procurement processes, ultimately supporting the growth and sustainability of local businesses.

Twiga Foods

Series C in 2021
Twiga Foods Ltd. is a mobile-based supply platform that caters to retail outlets, kiosks, and market stalls across Africa. Founded in 2013 and headquartered in Nairobi, Kenya, the company facilitates a cashless, business-to-business supply chain that connects small and medium-sized vendors with essential agricultural products. Twiga Foods enables vendors to order a variety of supplies, including bananas, pineapples, and tomatoes, through its innovative platform, streamlining the distribution process in urban markets. This approach not only enhances efficiency but also supports local businesses by improving access to quality produce.

Shara

Seed Round in 2021
Shara is a mobile application that provides a digital platform designed for consumer goods companies in developing markets. It offers tools for managing business operations, including features for sending receipts and invoices, tracking outstanding payments, and sending scheduled reminders and customized professional statements. Additionally, Shara includes a free and secure wallet, allowing clients to organize their finances effectively. By offering these services at no cost, Shara aims to assist businesses in systematically growing and enhancing their sales capabilities.

Wonder Brands

Seed Round in 2021
Wonder Brands is a Latin American startup focused on partnering with successful digital brands to enhance their growth potential. The company achieves this by injecting substantial investments into its partner brands, thereby increasing their working capital, marketing capabilities, and operational resources. In addition to financial support, Wonder Brands provides expertise in areas such as technology, digital marketing, supply chain management, and administration. This comprehensive approach allows clients to better respond to consumer needs while diversifying their product offerings and expanding their target audiences. Through these strategic partnerships, Wonder Brands aims to foster significant growth for the brands it collaborates with.

NotCo

Series D in 2021
NotCo is a food technology company based in Macul, Chile, founded in 2015. The company specializes in producing plant-based alternatives to traditional animal products, including mayonnaise, milk, yogurt, dressings, and desserts. By leveraging artificial intelligence, NotCo recreates the taste, texture, color, and aroma of animal-based products using ingredients such as pineapple, coconut, cabbage, peas, bamboo, beets, chickpeas, and seeds. This innovative approach not only provides consumers with plant-based options but also offers manufacturers a new source of fiber, calcium, and protein derived from vegetables. NotCo distributes its products through retailers in Chile, aiming to transform food systems and promote sustainable consumption.

Sallve

Series B in 2021
Sallve is a direct-to-consumer beauty brand in Brazil that focuses on creating high-quality, safe cosmetics at fair prices. The company targets Gen Z and millennial consumers, offering a variety of personal care products such as cleansers, antioxidant moisturizers, and scrubs. Sallve's innovative approach is underpinned by a team of co-founders who include successful digital entrepreneurs, a prominent beauty influencer, and experienced professionals from the beauty industry. By leveraging an online platform, Sallve aims to meet the discerning needs of young consumers, positioning itself as a preferred choice for those seeking effective skincare solutions.

Wonder Brands

Pre Seed Round in 2021
Wonder Brands is a Latin American startup focused on partnering with successful digital brands to enhance their growth potential. The company achieves this by injecting substantial investments into its partner brands, thereby increasing their working capital, marketing capabilities, and operational resources. In addition to financial support, Wonder Brands provides expertise in areas such as technology, digital marketing, supply chain management, and administration. This comprehensive approach allows clients to better respond to consumer needs while diversifying their product offerings and expanding their target audiences. Through these strategic partnerships, Wonder Brands aims to foster significant growth for the brands it collaborates with.

NotCo

Series C in 2020
NotCo is a food technology company based in Macul, Chile, founded in 2015. The company specializes in producing plant-based alternatives to traditional animal products, including mayonnaise, milk, yogurt, dressings, and desserts. By leveraging artificial intelligence, NotCo recreates the taste, texture, color, and aroma of animal-based products using ingredients such as pineapple, coconut, cabbage, peas, bamboo, beets, chickpeas, and seeds. This innovative approach not only provides consumers with plant-based options but also offers manufacturers a new source of fiber, calcium, and protein derived from vegetables. NotCo distributes its products through retailers in Chile, aiming to transform food systems and promote sustainable consumption.

Agrofy

Series B in 2019
Agrofy S.A. is an online retail platform based in Buenos Aires, Argentina, that facilitates transactions for agricultural products and machinery. Founded in 2015, the platform serves as a comprehensive marketplace for various agricultural needs, including machinery, inputs, infrastructure, tools, crops, cattle, insurance, loans, farmlands, jobs, and vehicles. By providing a centralized space for buying and selling, Agrofy aims to enhance efficiency and transparency within the agribusiness sector, enabling farmers to access the latest machinery and resources necessary for effective farming operations. The company is dedicated to boosting agribusiness on a global scale through its innovative online platform.

Merqueo

Series A in 2019
Merqueo is a Colombian company founded in 2017, specializing in the delivery of groceries and home essentials. Operating from its own dark-store infrastructure, Merqueo offers a wide selection of products ranging from fresh fruits and vegetables to household items and personal care products. Customers can choose from 2,000 to 10,000 items, including frozen foods, dairy products, pharmaceuticals, and spirits, all available through its user-friendly website and mobile application. By providing home delivery services, Merqueo aims to offer convenience and affordability in grocery shopping for its users. The company is headquartered in Bogotá, Colombia.

Everli

Series B in 2018
Everli is an online marketplace for grocery shopping that simplifies the process of purchasing groceries and home essentials. The platform allows customers to select items from various local supermarkets and offers a wide selection of 300,000 products across 70 cities in Italy, France, Poland, and the Czech Republic. By providing same-day grocery delivery services, Everli enhances convenience, particularly in small and medium-density areas. Users can order their favorite grocery items online and have them delivered to their homes, eliminating the need for queuing, parking, or carrying heavy bags. The company aims to make grocery shopping more accessible and stress-free for its customers.

Agrofy

Series A in 2018
Agrofy S.A. is an online retail platform based in Buenos Aires, Argentina, that facilitates transactions for agricultural products and machinery. Founded in 2015, the platform serves as a comprehensive marketplace for various agricultural needs, including machinery, inputs, infrastructure, tools, crops, cattle, insurance, loans, farmlands, jobs, and vehicles. By providing a centralized space for buying and selling, Agrofy aims to enhance efficiency and transparency within the agribusiness sector, enabling farmers to access the latest machinery and resources necessary for effective farming operations. The company is dedicated to boosting agribusiness on a global scale through its innovative online platform.

Procesa Chiapas

Venture Round in 2016
Procesa Chiapas has developed products with high nutritional value for different markets, including low-income children who are served through government food assistance programs.

Mumzworld

Series A in 2016
Mumzworld.com is the leading e-commerce platform in the Middle East focused on products for mothers, babies, and children, serving over 2 million customers across the MENA region and shipping to more than 20 countries. The platform features an extensive catalog of over 200,000 items from more than 2,000 global and regional brands, making it a comprehensive resource for mothers seeking unique and essential products. Users can conveniently search, compare, and purchase a wide range of childcare items, educational toys, and maternity products, supported by detailed information and reviews to aid decision-making. Recognized as a pioneer in the e-commerce landscape for mothers, Mumzworld.com has partnered with major FMCG brands and secured exclusive distribution rights for numerous products, enhancing its offerings and solidifying its reputation as a vital online resource for families.

Scanntech

Series B in 2014
Scanntech is a company based in Montevideo, Uruguay, that provides point-of-sale software and retail analytics solutions tailored for supermarket retailers and fast-moving consumer goods (FMCG) suppliers. Founded in 1992, Scanntech's technology enables independent supermarkets to effectively manage transactions, inventory, and financial services through its advanced point-of-sale systems. The platform also offers features such as ticket waiting functions, reporting capabilities, and various payment options, all designed to enhance the overall sales process. By leveraging these solutions, Scanntech aims to improve both the volume and quality of sales for its clients.

Bebe Store

Series B in 2013
Bebe Store is an online retail service based in Sao Paulo, Brazil, specializing in a wide range of baby and maternal products. Founded in 2009, the company provides customers with a comprehensive shopping platform that features products such as clothing, shoes, strollers, baby seats, food, furniture, and toys. By offering a variety of premium quality items in a single location, Bebe Store aims to meet the diverse needs of parents and caregivers seeking convenient access to essential baby care products. The company was recognized as Info-Prize Info-Exam-Startup Magazine of the Year in 2012, highlighting its significance in the retail sector.

Procesa Chiapas

Series C in 2013
Procesa Chiapas has developed products with high nutritional value for different markets, including low-income children who are served through government food assistance programs.
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