Endeavor Catalyst

Endeavor Catalyst, established in 2012, is a venture capital arm of Endeavor Global, a non-profit supporting entrepreneurs in developing countries. Based in New York with global offices, Catalyst invests in early to growth-stage companies across sectors such as agriculture, education, enterprise software, fintech, healthcare, and smart cities. Focusing on Latin America, the Middle East, Africa, and Southeast Asia, Catalyst targets companies with revenues between $0.5 million and $15 million, aiming to take up to a 10% stake. It co-invests in financing rounds of $5 million or more, with a portfolio comprising over 200 companies across 32 markets, including several unicorns. Catalyst's unique model aligns with Endeavor's mission, providing a platform for high-impact entrepreneurs to scale and create jobs.

Jackie Carmel

Managing Director

Emre Kurttepeli

President

Past deals in FMCG

Scanntech

Venture Round in 2023
Scanntech is a company based in Montevideo, Uruguay, that specializes in providing point-of-sale software and retail analytics solutions for independent supermarkets and fast-moving consumer goods (FMCG) suppliers. Founded in 1992, Scanntech's platform enables retail clients to efficiently process transactions, manage inventory, and access financial services. The software includes features for managing top-ups, ticket waiting functions, and comprehensive reporting, all aimed at enhancing the sales volume and quality for its users. Through its innovative technology, Scanntech supports supermarkets in optimizing their operations and improving customer experiences.

Scentses +

Non Equity Assistance in 2022
Scentses + Co is a pioneering company in the fragrance industry, dedicated to enhancing the way consumers experience designer perfumes. As Southeast Asia's first and largest designer perfume subscription service, it offers subscribers the opportunity to explore a variety of authentic designer fragrances each month. The company provides a convenient delivery service that includes an atomizer, allowing users to enjoy three sprays a day for an entire month. By focusing on affordability and accessibility, Scentses + Co aims to make high-quality fragrances more available to a broader audience, continually redefining the perfume shopping experience.

The Lip Bar

Venture Round in 2022
The Lip Bar LLC is a cosmetics company based in Detroit, Michigan, that specializes in producing and selling lipsticks. Founded in 2011, The Lip Bar emphasizes that beauty should not compromise health by offering products made from natural, vegan ingredients. Its lipsticks are uniquely formulated with moisturizing elements such as shea butter, avocado oil, coconut oil, and vitamin E, which help to soften and enhance lips while providing bold color options. The company sells its products through various retail locations across the United States as well as online, catering to diverse beauty needs and preferences.

Keelvar

Series B in 2022
With a modern user-friendly design, Keelvar’s sourcing optimization and autonomous sourcing offers easy adoption and enhanced productivity, while supporting large scale deployments for the world's largest enterprises. The products are powered by unique artificial intelligence, designed by our category experts to deliver significant savings and operational improvements for leading global enterprises. Not limited by size, scale, or complexity – Keelvar powers some of the most demanding global, sourcing teams including Siemens, Microsoft, Samsung, Coca-Cola, and Novartis.

Flash

Series C in 2022
Flash is a company based in São Paulo, Brazil, that specializes in providing flexible benefits solutions. Founded in 2019, it has transformed traditional food vouchers by integrating a MasterCard, a user-friendly application, and a human resources platform into a single device. This innovative approach allows for the consolidation of various employment benefits into one centralized location, offering a socially responsible alternative for employees. By utilizing its proprietary card, Flash enables employees to easily access and manage their entitled benefits, enhancing convenience and flexibility in the workplace.

GrowSari

Series C in 2022
GrowSari is a technology-driven B2B platform designed to empower sari-sari stores by transforming them from basic fast-moving consumer goods (FMCG) outlets into comprehensive service hubs. The company provides shop owners with the necessary tools and infrastructure to digitally procure goods, thereby eliminating the need for middlemen. Through its e-commerce marketplace, GrowSari connects stores directly to suppliers, enabling owners to expand their product offerings to include mobile top-ups, remittances, and banking services. This approach not only helps store owners reduce costs but also enhances their understanding of market trends, ultimately benefiting grassroots communities across the nation.

Sary

Series C in 2021
Sary is a digital business-to-business marketplace based in Riyadh, Saudi Arabia, that connects small and medium-sized enterprises with merchant wholesalers of fast-moving consumer goods (FMCG). Founded in 2018 by Mohammed Aldossary and Khaled AlSiari, Sary aims to streamline the supply chain in the wholesale industry, allowing businesses to efficiently procure inventory. Its mobile and web application offers a range of FMCG products, including beverages, oils, and snacks, facilitating orders from small quantities to truckloads with rapid delivery options, often within 24 hours. Sary serves a diverse clientele, including mini-market chains, hotels, restaurants, and convenience shops, and has expanded its operations to 12 major cities, catering to over 40,000 customers and partnering with more than 1,700 brands and wholesalers. The platform provides users with immediate price quotations and product comparisons, enabling them to manage their expenses effectively as their businesses grow.

TradeDepot

Series B in 2021
TradeDepot Inc. is a technology-driven distribution platform based in Lagos, Nigeria, founded in 2016. The company aims to revolutionize the fast-moving consumer goods (FMCG) sector in Africa by connecting top consumer goods companies directly with retailers. TradeDepot's SaaS platform offers features such as predictive trade intelligence, real-time stock level access, and the ability to place bulk orders online. It also enables the auto-generation of sales promotions, helping to enhance sales and streamline operations. By focusing on improving the distribution of food, beverages, and personal care products, TradeDepot seeks to build the largest retail distribution network in Africa and improve the livelihoods of retail store owners. The company also has an office in Wilmington, Delaware, reflecting its commitment to expanding its reach and impact.

Agrofy

Series C in 2021
Agrofy S.A. is an online retail platform based in Buenos Aires, Argentina, that focuses on agricultural products and machinery. Founded in 2015, the company serves as a comprehensive marketplace for agribusiness, facilitating efficient and transparent transactions among industry participants. Agrofy's platform encompasses a wide range of categories essential for farmers, including machinery, agricultural inputs, infrastructure, tools, crops, cattle, insurance, loans, farmlands, jobs, and vehicles. By offering both new and used agricultural equipment, such as tractors, trailers, and road machines, Agrofy aims to enhance productivity and streamline the buying and selling process for farmers, ultimately contributing to the growth of the agricultural sector.

Chiper

Series B in 2021
Chiper is a prominent B2B e-commerce platform dedicated to serving corner stores in Latin America. Operating primarily in Colombia and Mexico, with plans to expand into Brazil, Chiper has created one of the world's largest networks of bulk buyers by uniting thousands of corner stores. The company optimizes the supply chain to provide these stores with fast delivery, a wide selection of products, and competitive pricing. By aggregating demand and eliminating intermediaries, Chiper enables direct connections between producers and retailers, facilitating cost savings and growth for corner stores across the region.

Twiga Foods

Series C in 2021
Twiga Foods Ltd. is a mobile-based supply platform that caters to retail outlets, kiosks, and market stalls across Africa. Founded in 2013 and headquartered in Nairobi, Kenya, the company facilitates a cashless, business-to-business supply chain that connects small and medium-sized vendors with essential agricultural products. Twiga Foods enables vendors to order a variety of supplies, including bananas, pineapples, and tomatoes, through its innovative platform, streamlining the distribution process in urban markets. This approach not only enhances efficiency but also supports local businesses by improving access to quality produce.

Shara

Seed Round in 2021
Shara is a mobile application that provides a digital platform for consumer goods companies in developing markets. It offers tools for managing business operations, including the ability to send receipts and invoices, track outstanding payments, and issue reminders and professional statements at no cost. Additionally, Shara features a secure wallet designed to help clients organize their finances and enhance their business growth systematically. Through these services, Shara aims to streamline business processes and support the development of small and medium enterprises in emerging markets.

NotCo

Series D in 2021
NotCo is a food technology company based in Macul, Chile, founded in 2015. The company specializes in creating plant-based alternatives to traditional animal-based products, including mayonnaise, milk, yogurt, dressings, and desserts. Utilizing artificial intelligence, NotCo develops innovative food systems that replicate the taste, texture, color, and aroma of meat and dairy products while employing ingredients such as pineapple, coconut, cabbage, peas, bamboo, beets, chickpeas, and various seeds. By doing so, NotCo provides consumers with nutritious options that offer fiber, calcium, and protein derived from vegetables, making its products available through various retailers in Chile.

Sallve

Series B in 2021
Sallve is a Brazilian beauty direct-to-consumer brand that aims to transform the cosmetics industry by offering high-quality, safe products at fair prices. It caters primarily to Gen Z and millennial consumers, providing a diverse range of personal care items such as cleansers, antioxidant moisturizers, and scrubs. The company's focus on developing effective formulas is complemented by its strong online presence, making it a preferred choice for young, discerning customers. Sallve's leadership team includes successful digital entrepreneurs, a prominent beauty influencer, and seasoned executives from the beauty sector, all of whom contribute to its innovative approach and commitment to meeting the needs of today's consumers.

NotCo

Series C in 2020
NotCo is a food technology company based in Macul, Chile, founded in 2015. The company specializes in creating plant-based alternatives to traditional animal-based products, including mayonnaise, milk, yogurt, dressings, and desserts. Utilizing artificial intelligence, NotCo develops innovative food systems that replicate the taste, texture, color, and aroma of meat and dairy products while employing ingredients such as pineapple, coconut, cabbage, peas, bamboo, beets, chickpeas, and various seeds. By doing so, NotCo provides consumers with nutritious options that offer fiber, calcium, and protein derived from vegetables, making its products available through various retailers in Chile.

Agrofy

Series B in 2019
Agrofy S.A. is an online retail platform based in Buenos Aires, Argentina, that focuses on agricultural products and machinery. Founded in 2015, the company serves as a comprehensive marketplace for agribusiness, facilitating efficient and transparent transactions among industry participants. Agrofy's platform encompasses a wide range of categories essential for farmers, including machinery, agricultural inputs, infrastructure, tools, crops, cattle, insurance, loans, farmlands, jobs, and vehicles. By offering both new and used agricultural equipment, such as tractors, trailers, and road machines, Agrofy aims to enhance productivity and streamline the buying and selling process for farmers, ultimately contributing to the growth of the agricultural sector.

Merqueo

Series A in 2019
Merqueo is a Colombian company founded in 2017 that specializes in the delivery of groceries and home essentials through its own dark-store infrastructure. Headquartered in Bogotá, it offers a selection of 2,000 to 10,000 products, including fresh fruits and vegetables, frozen foods, dairy products, household items, personal care products, and pharmaceuticals. Customers can conveniently order these items via the company's website and mobile application, with a focus on providing reasonable prices and reliable home delivery services.

Everli

Series B in 2018
Everli is an online marketplace for grocery shopping that simplifies the process of purchasing groceries and home essentials. The platform allows customers to select items from various local supermarkets and offers a wide selection of 300,000 products across 70 cities in Italy, France, Poland, and the Czech Republic. By providing same-day grocery delivery services, Everli enhances convenience, particularly in small and medium-density areas. Users can order their favorite grocery items online and have them delivered to their homes, eliminating the need for queuing, parking, or carrying heavy bags. The company aims to make grocery shopping more accessible and stress-free for its customers.

Agrofy

Series A in 2018
Agrofy S.A. is an online retail platform based in Buenos Aires, Argentina, that focuses on agricultural products and machinery. Founded in 2015, the company serves as a comprehensive marketplace for agribusiness, facilitating efficient and transparent transactions among industry participants. Agrofy's platform encompasses a wide range of categories essential for farmers, including machinery, agricultural inputs, infrastructure, tools, crops, cattle, insurance, loans, farmlands, jobs, and vehicles. By offering both new and used agricultural equipment, such as tractors, trailers, and road machines, Agrofy aims to enhance productivity and streamline the buying and selling process for farmers, ultimately contributing to the growth of the agricultural sector.

Banza

Series A in 2017
Banza LLC is a food manufacturer based in Detroit, Michigan, specializing in chickpea-based pasta products. Founded in 2014, the company offers a variety of pasta shapes, including penne, rotini, shells, and elbows, all designed to provide nutritious alternatives to traditional pasta. Banza's mission is to make healthy food more accessible, and its products are enriched with protein and fiber, catering to consumers seeking delicious comfort food without compromising on health. The brand has gained significant recognition, being available in approximately 8,000 retail locations across the United States, including major stores like Target, Kroger, and Whole Foods. Banza has received endorsements from prominent media outlets, highlighting its innovation and contribution to the food industry.

Procesa Chiapas

Venture Round in 2016
Procesa Chiapas has developed products with high nutritional value for different markets, including low-income children who are served through government food assistance programs.

Mumzworld

Series A in 2016
Mumzworld.com is the largest e-commerce platform in the Middle East focused on products for mothers, babies, and children. Serving over 2 million mothers across the MENA region, the company offers a vast selection of more than 200,000 products from over 2,000 local and global brands, making it a comprehensive resource for families. Mumzworld.com has established itself as a leader in online retail for childcare products, providing an easy-to-navigate platform that allows users to search, compare, and purchase a wide range of items, including gear for newborns and educational toys. The company has gained recognition as the "Amazon for moms," and has partnered with major FMCG brands, securing exclusive distribution rights for many products. With a commitment to enhancing the shopping experience for mothers, Mumzworld.com has shipped over 60 tons of products to more than 20 countries, continually striving to be an essential online resource for families in the region.

Avenida Compras

Series C in 2015
Avenida Compras SA is an e-commerce company based in Buenos Aires, Argentina. Founded in 2013 by Alan Kraus, Andres Freire, Federico Malek, Pablo Orlando, Pablo Simon Casarino, and Santiago Bilinkis, the company specializes in selling a variety of products online, including home goods, clothing, and electronic devices. Avenida Compras operates as a subsidiary of Avenida Inc.

Scanntech

Series B in 2014
Scanntech is a company based in Montevideo, Uruguay, that specializes in providing point-of-sale software and retail analytics solutions for independent supermarkets and fast-moving consumer goods (FMCG) suppliers. Founded in 1992, Scanntech's platform enables retail clients to efficiently process transactions, manage inventory, and access financial services. The software includes features for managing top-ups, ticket waiting functions, and comprehensive reporting, all aimed at enhancing the sales volume and quality for its users. Through its innovative technology, Scanntech supports supermarkets in optimizing their operations and improving customer experiences.

Procesa Chiapas

Series C in 2013
Procesa Chiapas has developed products with high nutritional value for different markets, including low-income children who are served through government food assistance programs.
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