Endeavor

Endeavor is a leading global organization focused on supporting high-impact entrepreneurs. With a network that spans nearly 40 countries, Endeavor assists over 2,000 entrepreneurs whose companies collectively generate significant revenues and create millions of jobs. The organization fosters an environment where founders can scale their businesses and contribute to future generations of entrepreneurs. Endeavor's unique model emphasizes a community-driven approach, allowing entrepreneurs to share knowledge and resources. Established in 2012, Endeavor also operates Endeavor Catalyst, a venture capital arm that invests in startups and growth equity across various sectors including agriculture, fintech, and healthcare, primarily in emerging markets such as Latin America, the Middle East, Africa, and Southeast Asia. The firm targets companies with revenues between $0.5 million and $15 million and typically takes a minority stake in its investments. Overall, Endeavor's mission is to empower entrepreneurs to dream big and drive economic growth within their communities.

Jackie Carmel

Managing Director

Emre Kurttepeli

President

Bartosz Lipnicki

Managing Director

Linda Rottenberg

CEO and Co-Founder

Vincent Speranza

Director General

Allen Taylor

Managing Director

Past deals in North Africa

Paymob

Series B in 2024
Paymob is a digital payments enabler based in Cairo, Egypt, founded in 2015. The company focuses on building payment infrastructure technologies that enhance financial inclusion in the Middle East and Africa (MEA) region. By providing integrated payment services, Paymob helps businesses of all sizes transition from cash to electronic payments, thereby unlocking new opportunities and efficiencies. Its software aims to minimize the risks associated with fraud and theft while speeding up money circulation. By empowering underserved communities with access to a variety of electronic payment and money transfer options, Paymob plays a crucial role in bridging the financial inclusion gap in the region.

Instabug

Series B in 2022
Instabug, Inc. is a mobile observability platform that assists developers in enhancing the quality and performance of their applications. Founded in 2012 and initially known as AStarApps, the company is headquartered in Giza, Egypt, and has expanded its operations to California, United States. Instabug provides advanced tools for crash and bug reporting, application performance monitoring, and user feedback collection, enabling developers to identify and resolve issues effectively. The platform supports over 4 billion devices globally, offering real-time insights throughout the application lifecycle to help mobile teams deliver seamless user experiences and drive sustained growth. Through its AI-powered capabilities, Instabug aims to empower developers and enterprises to optimize their applications and enhance overall user satisfaction.

Lucky

Series A in 2022
Lucky is a financial services company that operates an app designed to enhance the shopping experience through credit products, discounts, and cashback rewards. The app allows users to search for and coordinate their shopping, payments, and savings, providing access to cashback rewards of up to 50% from various merchants. With a mission to transform shopping, payment, and savings in the Middle East and North Africa, Lucky has successfully connected over six million users since its launch. By partnering with both local and global brands, the app enables customers to easily access credit and save on their purchases, both in-person and online.

Brimore

Series A in 2022
Brimore is a social commerce platform that connects emerging brand owners with a network of individual distributors, enabling them to market and sell their products via social media. The platform facilitates a parallel distribution channel, allowing small local manufacturers to reach consumers directly through freelance sales agents. By leveraging data analytics, Brimore provides nationwide coverage across all twenty-seven governorates, enhancing the visibility and accessibility of emerging brands in the market. This approach supports local businesses by expanding their sales reach and fostering a community-driven sales model.

Brimore

Series A in 2022
Brimore is a social commerce platform that connects emerging brand owners with a network of individual distributors, enabling them to market and sell their products via social media. The platform facilitates a parallel distribution channel, allowing small local manufacturers to reach consumers directly through freelance sales agents. By leveraging data analytics, Brimore provides nationwide coverage across all twenty-seven governorates, enhancing the visibility and accessibility of emerging brands in the market. This approach supports local businesses by expanding their sales reach and fostering a community-driven sales model.

Yassir

Series A in 2021
Yassir is a leading super app based in Algiers, Algeria, that offers a range of on-demand services, including ride-hailing, food delivery, and financial services. Founded in 2016, Yassir has developed a mobile application that allows users to book drivers at any time and place, along with options for ordering food and groceries. The company operates in 45 cities across multiple countries and aims to enhance daily services through its technology-driven platform. Recently, Yassir has expanded its offerings to include digital payment solutions, enabling users to pay, save, and borrow online, thereby contributing to the digital economy in the region. With significant backing from notable investors, Yassir is focused on creating a marketplace that meets various consumer needs while embedding social values in its operations.

Halan

Venture Round in 2021
Halan is a ride-hailing application that provides two and three-wheeler vehicle rides and on-demand logistics. The application also caters to businesses, offering smart-tech last-mile delivery through their integrated smart services using motorcycle and tricycles. It allows customers to request motorbike or tuk-tuk rides, or order food or goods for delivery via motorbikes or cargo tricycles. Halan also offers on-demand logistics solutions to support large organizations and small businesses alike in their distribution and supply chain. It also provides convenience and safety, while for the driver it offers incremental business. The application has delivered partnerships with fast-food chains like McDonald’s, KFC and Pizza Hut in Egypt. Halan was founded in November 2017 and is based in Cairo, Al Qahirah, Egypt.

MaxAB

Series A in 2021
Maxab is a B2B e-commerce platform based in Cairo, Egypt, that connects food and grocery retailers with suppliers, focusing on underserved markets. Founded in 2018, the company aims to transform the informal grocery and food market through innovative technologies and efficient supply chain solutions tailored to the needs of local retailers. Maxab's mobile platform facilitates an e-marketplace and offers logistics services, ensuring timely and accurate distribution of goods. By enhancing access to a wide range of products and providing operational support, Maxab empowers retailers to streamline their procurement processes and improve their overall business efficiency.

Anghami

Series B in 2016
Anghami is a music streaming application founded in 2011 and headquartered in Jounieh, Lebanon. It provides users in the Middle East and North Africa with access to a vast catalog of Arabic and international music, allowing for both streaming and offline downloads. The platform features licensed content from major Arabic music labels, including Rotana, Melody, and Platinum Records, as well as international labels such as Universal, Sony, and Warner. Anghami aims to cater specifically to the musical tastes of its regional audience, and it has established a strategic partnership with MBC Group to enhance its offerings. As the largest digital music venture in the region, Anghami continues to expand its catalog by licensing new content from various artists and distributors.

Peak Games

Series C in 2013
Peak Games is a prominent mobile gaming company based in Istanbul, Turkey, established in 2010. The company specializes in social gaming and primarily targets emerging markets in Turkey, the Middle East, and North Africa. Peak is known for its successful mobile franchises, Toon Blast and Toy Blast, which have consistently ranked among the top grossing games on iPhone in the United States. Together, these games attract over 12 million daily active users, reflecting the company's strong position in the mobile gaming industry. Peak's approach emphasizes the importance of talented teams working autonomously to drive innovation and create impactful gaming experiences.
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