eEquity

Go North is a holding company established in 2020 by Johan Hallenby in Göteborg, Vastra Gotaland. The company specializes in acquiring and scaling profitable e-commerce brands, particularly those operating on Amazon through the FBA model. By leveraging a deep understanding of market dynamics, including rankings, ratings, reviews, and supply chains, Go North provides entrepreneurs with essential resources to enhance their businesses. This strategic approach allows clients to achieve high client acquisition rates and rapid brand profitability, positioning Go North as a key player in the e-commerce aggregation space.

Karma develops an application that helps restaurants, grocers and cafés reduce their food waste by selling their surplus to consumers at reduced prices. Its application serves as a sales channel via which merchants offer take away food items to registered users. Elsa Bernadotte, Mattis Larsson, Hjalmar Nordegren, Ludvig Berling, and Steven van Wel founded Karma on September 1, 2015. Its headquarters is in Stockholm in Sweden.

Son of a Tailor is a Denmark-based company located in Copenhagen that specializes in customized T-shirt tailoring services. The company utilizes innovative processes to create custom-fitted garments, focusing on eliminating waste in clothing production. By providing wardrobe essentials tailored to each customer's exact measurements, Son of a Tailor ensures that its products are not mass-produced. The company emphasizes ethical and sustainable practices, using high-quality materials to deliver clothing that meets individual preferences while promoting responsible consumption.

Founded in Stockholm, Sweden in 2009, Preglife is a leading digital health platform supporting pregnant women and new parents across Europe. Its flagship mobile application provides up-to-date information, week-by-week pregnancy tracking, and resources such as relaxation exercises, written by midwives.

Lavendla is a digital funeral home based in Stockholm, established in 2014. The company provides an innovative platform that allows customers to plan and arrange funerals online, offering convenience and accessibility for those making such arrangements. By enabling users to book funerals at their convenience, Lavendla enhances transparency regarding funeral costs and simplifies the process of planning a funeral. In addition to its core services, the platform also offers assistance with related legal issues, further supporting families during difficult times. Lavendla's approach modernizes the traditional funeral planning process, making it easier for individuals to navigate their options.

Refunder AB, founded in 2012 and headquartered in Stockholm, Sweden, operates as the largest cashback platform for online shopping. Through its website, Refunder.se, the company provides users with a means to earn money back on their purchases from a wide range of well-known online retailers. By facilitating a straightforward shopping experience, Refunder enables customers to benefit from cashback rewards and exclusive offers, enhancing their online shopping experience. The platform serves as a financial tool that combines shopping with the opportunity for savings, appealing to consumers looking for value in their purchases.

Swiss Clinic AB, established in 2011 and headquartered in Stockholm, Sweden, specializes in the manufacture and sale of beauty products and treatments. The company's portfolio includes a range of skincare products, such as face masks, body serums, and whitening serums, as well as beauty kits and accessories like microneedling devices and lash and brow products. Swiss Clinic primarily operates through its online retail platform, offering customers a convenient and accessible shopping experience.

Caliroots is a streetwear fashion retail company based in Stockholm, Sweden, founded in 2003. The company operates both retail stores and an online platform, offering a curated selection of streetwear and sneakers from various brands. With a focus on providing a mix of trendy and unique fashion options, Caliroots caters to a diverse customer base seeking urban and casual styles.

Footway is a Swedish-based online retailer specializing in shoes.

Prisjakt Sverige AB is a price comparison service based in Ängelholm, Sweden, established in 2002. The company specializes in helping consumers identify the best prices and suitable products across various categories, including beauty and health, home and garden, audio and video, computers and accessories, sports and outdoors, phones and GPS, games and consoles, kids and toys, camera and photo, and daily deals. By aggregating prices from numerous online retailers and providing detailed filters, Prisjakt enables customers to make informed purchasing decisions, ensuring they find the right product at the best price. The company operates as a subsidiary of Schibsted ASA.